How often ChatGPT and Claude read trustpilot.com before they make a recommendation
For each assistant, country and kind of business: the share of answers that read trustpilot.com, the share that cited it, and its rank among the sites read there.
- ChatGPT: answers that read it
- 12%
- Claude: answers that read it
- 18%
- Cited as a source
- 4.4%
- Rank among all sources
- 3
In October 2026, ChatGPT and Claude answered 3,256 questions about businesses, software and brands with web search on. They read trustpilot.com in 13% of them and gave it as the source of a recommendation in 4.4%. It is number 3 among all sources. It ranks highest in Denmark, where 57% of answers read it, and for cleaning services, where 49% did.
By assistant
Each assistant’s share of its own answers with web search on.
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<a href="https://aigrow.gg/ai-sources/site/trustpilot.com"><img src="https://aigrow.gg/og/ai-sources-site-trustpilot.com.jpg" width="1200" height="630" alt="How often ChatGPT and Claude read trustpilot.com and where it ranks highest, October 2026" style="max-width:100%;height:auto"></a>
<p><a href="https://aigrow.gg/ai-sources/site/trustpilot.com">Source: AIGROW AI Source Map, October 2026</a></p>By country
Countries with at least 5 answers where trustpilot.com was read, the most read first. Rank is its place among the sources read there.
| Country | Read | Rank | Cited | Answers |
|---|---|---|---|---|
| DenmarkCited 38% · 102 answers | 57% | 2 | 38% | 102 |
| United KingdomCited 13% · 228 answers | 31% | 3 | 13% | 228 |
| NetherlandsCited 5.2% · 153 answers | 30% | 3 | 5.2% | 153 |
| IrelandCited 15% · 102 answers | 29% | 3 | 15% | 102 |
| ItalyCited 4.4% · 228 answers | 21% | 4 | 4.4% | 228 |
| NorwayCited 5.8% · 103 answers | 19% | 3 | 5.8% | 103 |
| SwedenCited 3.9% · 128 answers | 19% | 6 | 3.9% | 128 |
| BelgiumCited 3.3% · 153 answers | 12% | 6 | 3.3% | 153 |
| GermanyCited 1.8% · 228 answers | 11% | 14 | 1.8% | 228 |
| AustriaCited 3.9% · 128 answers | 9.4% | 9 | 3.9% | 128 |
| SpainCited 2.8% · 178 answers | 9.0% | 8 | 2.8% | 178 |
| FranceCited 2.6% · 228 answers | 7.5% | 10 | 2.6% | 228 |
| CanadaCited 0.7% · 153 answers | 5.9% | 15 | 0.7% | 153 |
| PortugalCited 0% · 103 answers | 4.9% | 33 | 0% | 103 |
| AustraliaCited 0% · 153 answers | 4.6% | 33 | 0% | 153 |
| SwitzerlandCited 2.5% · 203 answers | 4.4% | 22 | 2.5% | 203 |
| United StatesCited 0% · 303 answers | 3.3% | 47 | 0% | 303 |
| MexicoCited 0% · 128 answers | 3.1% | 43 | 0% | 128 |
| PolandCited 0.8% · 127 answers | 2.4% | 67 | 0.8% | 127 |
| BrazilCited 0% · 127 answers | 1.6% | 100 | 0% | 127 |
By kind of business
Kinds of business with at least 5 answers where trustpilot.com was read, across every country, the most read first. No answer read it for 17 other kinds of business with enough answers.
| Kind of business | Read | Rank | Cited | Answers |
|---|---|---|---|---|
| Cleaning servicesCited 27% · 108 answers | 49% | 2 | 27% | 108 |
| Moving companiesCited 21% · 108 answers | 40% | 3 | 21% | 108 |
| Real estate agenciesCited 4.6% · 108 answers | 26% | 3 | 4.6% | 108 |
| Insurance brokersCited 7.4% · 108 answers | 25% | 3 | 7.4% | 108 |
| ElectriciansCited 6.5% · 108 answers | 23% | 3 | 6.5% | 108 |
| RoofersCited 5.6% · 108 answers | 23% | 3 | 5.6% | 108 |
| Car repair shopsCited 5.6% · 108 answers | 22% | 3 | 5.6% | 108 |
| Driving schoolsCited 8.3% · 108 answers | 22% | 3 | 8.3% | 108 |
| PlumbersCited 10% · 108 answers | 22% | 2 | 10% | 108 |
| DentistsCited 4.6% · 108 answers | 20% | 3 | 4.6% | 108 |
| GymsCited 3.7% · 108 answers | 17% | 4 | 3.7% | 108 |
| Electronics retailersCited 7.7% · 39 answers | 15% | 3 | 7.7% | 39 |
| VeterinariansCited 1.9% · 108 answers | 15% | 4 | 1.9% | 108 |
| AccountantsCited 4.6% · 108 answers | 13% | 4 | 4.6% | 108 |
| Financial advisorsCited 0.9% · 108 answers | 11% | 4 | 0.9% | 108 |
| PhysiotherapistsCited 3.7% · 108 answers | 11% | 4 | 3.7% | 108 |
| Energy suppliersCited 0% · 39 answers | 10% | 5 | 0% | 39 |
| Hair salonsCited 2.8% · 108 answers | 10% | 10 | 2.8% | 108 |
| Web design agenciesCited 3.7% · 108 answers | 10% | 8 | 3.7% | 108 |
| Wedding photographersCited 3.7% · 108 answers | 9.3% | 12 | 3.7% | 108 |
| ArchitectsCited 0% · 108 answers | 5.6% | 19 | 0% | 108 |
| DermatologistsCited 1.9% · 108 answers | 5.6% | 9 | 1.9% | 108 |
| LawyersCited 0% · 108 answers | 5.6% | 17 | 0% | 108 |
| Interior designersCited 0.9% · 108 answers | 2.8% | 44 | 0.9% | 108 |
| Car insurance companiesCited 2.5% · 40 answers | 2.5% | 53 | 2.5% | 40 |
| Home internet providersCited 2.5% · 40 answers | 2.5% | 56 | 2.5% | 40 |
| Digital marketing agenciesCited 0% · 108 answers | 1.9% | 100 | 0% | 108 |
What this means for a business
In 21 pairs of a kind of business and a country, more than half of the answers read trustpilot.com. For a business in one of them, being listed on trustpilot.com is worth checking. Of the answers that read it, 33% also gave it as the source of a recommendation.
electricians in the Netherlands: 100%roofers in the Netherlands: 100%cleaning services in the United Kingdom: 88%driving schools in the United Kingdom: 88%moving companies in the United Kingdom: 88%car repair shops in the Netherlands: 80%web design agencies in the Netherlands: 80%cleaning services in Italy: 75%real estate agencies in Italy: 75%accountants in the United Kingdom: 63%cleaning services in Germany: 63%dentists in the United Kingdom: 63%
The 12 read most are listed; the data file has all 21.
Questions
- Does ChatGPT read trustpilot.com?
- Yes. In October 2026, ChatGPT read a page of trustpilot.com in 12% of its 2,580 answers with web search on, and gave it as the source of a recommendation in 2.6%.
- Does Claude read trustpilot.com?
- Yes. In October 2026, Claude read a page of trustpilot.com in 18% of its 676 answers with web search on, and gave it as the source of a recommendation in 11%.
- Where do AI assistants read trustpilot.com most?
- It ranks highest in Denmark, where 57% of answers read it, and for cleaning services, where 49% did.
How this was measured
- The question
- Each assistant was asked the questions a buyer asks, with web search on: about a local trade in a city, or about software or a consumer brand in a country. Every page its searches returned and every page it gave as a source was kept.
- Counting
- A site counts once per answer, however many of its pages the answer read. Read is the share of answers that read at least one page of the site; cited is the share that gave one of its pages as the source of a recommendation.
- Sources
- A site counts as a source only when it appears on 3 or more pages of the Index. Below that it is almost always a business’s own website or a one-off article.
- Edition
- October 2026. 3,256 answers: ChatGPT 2,580, Claude 676.
- Coverage
- Not every assistant has answered on every page yet this month, so read each assistant’s shares next to its own number of answers.
Citing this data
AIGROW, AI Source Map, trustpilot.com, October 2026, aigrow.gg/ai-sources/site/trustpilot.com. The figures and the data are published under CC BY 4.0: reuse them with a link to this page.
Is your business on the sites the assistants read?
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Edition October 2026 · data under CC BY 4.0