United Kingdom: the sites AI assistants read before they recommend a business
228 answers from ChatGPT and Claude about businesses, software and brands, asked with web search on in the language of the country. For each site, the share of answers that read it and the share that cited it as the source of a recommendation.
- Answers
- 228
- ChatGPT: searches per answer
- 4.2
- Claude: searches per answer
- 1.6
- Answers that read wikipedia.org
- 71%
- Answers that read trustpilot.com
- 31%
The sites read most in the United Kingdom
Every kind of business together. Under each assistant, the share of its own answers.
| Site | Read | Cited | ChatGPT | Claude |
|---|---|---|---|---|
| reddit.comChatGPT 93% · Claude 0% | 79% | 4.4% | 93% | 0% |
| wikipedia.orgChatGPT 84% · Claude 0% | 71% | 0% | 84% | 0% |
| trustpilot.comChatGPT 29% · Claude 41% | 31% | 13% | 29% | 41% |
| yell.comChatGPT 25% · Claude 0% | 22% | 2.2% | 25% | 0% |
| which.co.ukChatGPT 20% · Claude 24% | 21% | 12% | 20% | 24% |
| threebestrated.co.ukChatGPT 24% · Claude 0% | 21% | 6.1% | 24% | 0% |
| checkatrade.comChatGPT 17% · Claude 8.8% | 16% | 7.9% | 17% | 8.8% |
| trustatrader.comChatGPT 12% · Claude 8.8% | 12% | 3.5% | 12% | 8.8% |
| service.gov.ukChatGPT 14% · Claude 0% | 12% | 0% | 14% | 0% |
| wallpaper.comChatGPT 11% · Claude 0% | 9.2% | 0.4% | 11% | 0% |
| clutch.coChatGPT 8.8% · Claude 2.9% | 7.9% | 5.7% | 8.8% | 2.9% |
| countrylife.co.ukChatGPT 8.2% · Claude 0% | 7.0% | 0% | 8.2% | 0% |
| yably.co.ukChatGPT 7.2% · Claude 0% | 6.1% | 0.4% | 7.2% | 0% |
| vouchedfor.co.ukChatGPT 6.7% · Claude 0% | 5.7% | 1.8% | 6.7% | 0% |
| timeout.comChatGPT 5.2% · Claude 5.9% | 5.3% | 2.6% | 5.2% | 5.9% |
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<a href="https://aigrow.gg/ai-sources/united-kingdom"><img src="https://aigrow.gg/og/ai-sources-united-kingdom.jpg" width="1200" height="630" alt="The five sites ChatGPT and Claude read most in the United Kingdom, October 2026" style="max-width:100%;height:auto"></a>
<p><a href="https://aigrow.gg/ai-sources/united-kingdom">Source: AIGROW AI Source Map, October 2026</a></p>By kind of business
The five sites read most for each kind of business with at least 5 answers here. 19 with fewer are in the data file only.
Accountants · 8 answers
| Site | Read | Cited | ChatGPT | Claude |
|---|---|---|---|---|
| reddit.comChatGPT 100% · Claude 0% | 88% | 13% | 100% | 0% |
| wikipedia.orgChatGPT 100% · Claude 0% | 88% | 0% | 100% | 0% |
| trustpilot.comChatGPT 57% · Claude 100% | 63% | 38% | 57% | 100% |
| icaew.comChatGPT 71% · Claude 0% | 63% | 25% | 71% | 0% |
| vouchedfor.co.ukChatGPT 71% · Claude 0% | 63% | 0% | 71% | 0% |
Architects · 8 answers
| Site | Read | Cited | ChatGPT | Claude |
|---|---|---|---|---|
| countrylife.co.ukChatGPT 100% · Claude 0% | 88% | 0% | 100% | 0% |
| wallpaper.comChatGPT 100% · Claude 0% | 88% | 0% | 100% | 0% |
| wikipedia.orgChatGPT 100% · Claude 0% | 88% | 0% | 100% | 0% |
| riba.orgChatGPT 86% · Claude 0% | 75% | 25% | 86% | 0% |
| reddit.comChatGPT 71% · Claude 0% | 63% | 0% | 71% | 0% |
Car repair shops · 8 answers
| Site | Read | Cited | ChatGPT | Claude |
|---|---|---|---|---|
| reddit.comChatGPT 100% · Claude 0% | 88% | 13% | 100% | 0% |
| wikipedia.orgChatGPT 100% · Claude 0% | 88% | 0% | 100% | 0% |
| themotorombudsman.orgChatGPT 86% · Claude 0% | 75% | 13% | 86% | 0% |
| bookmygarage.comChatGPT 71% · Claude 0% | 63% | 38% | 71% | 0% |
| honestjohn.co.ukChatGPT 43% · Claude 100% | 50% | 25% | 43% | 100% |
Cleaning services · 8 answers
| Site | Read | Cited | ChatGPT | Claude |
|---|---|---|---|---|
| trustpilot.comChatGPT 86% · Claude 100% | 88% | 88% | 86% | 100% |
| checkatrade.comChatGPT 100% · Claude 0% | 88% | 38% | 100% | 0% |
| reddit.comChatGPT 100% · Claude 0% | 88% | 13% | 100% | 0% |
| yell.comChatGPT 86% · Claude 0% | 75% | 38% | 86% | 0% |
| wikipedia.orgChatGPT 43% · Claude 0% | 38% | 0% | 43% | 0% |
Dentists · 8 answers
| Site | Read | Cited | ChatGPT | Claude |
|---|---|---|---|---|
| reddit.comChatGPT 100% · Claude 0% | 88% | 0% | 100% | 0% |
| wikipedia.orgChatGPT 86% · Claude 0% | 75% | 0% | 86% | 0% |
| alldentists.co.ukChatGPT 71% · Claude 0% | 63% | 13% | 71% | 0% |
| trustpilot.comChatGPT 71% · Claude 0% | 63% | 0% | 71% | 0% |
| whatclinic.comChatGPT 71% · Claude 0% | 63% | 0% | 71% | 0% |
Dermatologists · 8 answers
| Site | Read | Cited | ChatGPT | Claude |
|---|---|---|---|---|
| reddit.comChatGPT 100% · Claude 0% | 88% | 0% | 100% | 0% |
| wikipedia.orgChatGPT 86% · Claude 0% | 75% | 0% | 86% | 0% |
| privatehealth.co.ukChatGPT 57% · Claude 0% | 50% | 0% | 57% | 0% |
| iwantgreatcare.orgChatGPT 43% · Claude 0% | 38% | 38% | 43% | 0% |
| spirehealthcare.comChatGPT 43% · Claude 0% | 38% | 38% | 43% | 0% |
Digital marketing agencies · 8 answers
| Site | Read | Cited | ChatGPT | Claude |
|---|---|---|---|---|
| clutch.coChatGPT 100% · Claude 0% | 88% | 63% | 100% | 0% |
| reddit.comChatGPT 100% · Claude 0% | 88% | 0% | 100% | 0% |
| designrush.comChatGPT 57% · Claude 100% | 63% | 0% | 57% | 100% |
| wikipedia.orgChatGPT 71% · Claude 0% | 63% | 0% | 71% | 0% |
| sortlist.co.ukChatGPT 57% · Claude 0% | 50% | 0% | 57% | 0% |
Driving schools · 8 answers
| Site | Read | Cited | ChatGPT | Claude |
|---|---|---|---|---|
| reddit.comChatGPT 100% · Claude 0% | 88% | 38% | 100% | 0% |
| trustpilot.comChatGPT 86% · Claude 100% | 88% | 25% | 86% | 100% |
| wikipedia.orgChatGPT 86% · Claude 0% | 75% | 0% | 86% | 0% |
| yably.co.ukChatGPT 86% · Claude 0% | 75% | 0% | 86% | 0% |
| localdrivingschool.comChatGPT 71% · Claude 0% | 63% | 13% | 71% | 0% |
Electricians · 8 answers
| Site | Read | Cited | ChatGPT | Claude |
|---|---|---|---|---|
| checkatrade.comChatGPT 100% · Claude 100% | 100% | 63% | 100% | 100% |
| which.co.ukChatGPT 86% · Claude 100% | 88% | 63% | 86% | 100% |
| reddit.comChatGPT 100% · Claude 0% | 88% | 0% | 100% | 0% |
| trustatrader.comChatGPT 100% · Claude 0% | 88% | 0% | 100% | 0% |
| wikipedia.orgChatGPT 100% · Claude 0% | 88% | 0% | 100% | 0% |
Financial advisors · 8 answers
| Site | Read | Cited | ChatGPT | Claude |
|---|---|---|---|---|
| reddit.comChatGPT 100% · Claude 0% | 88% | 0% | 100% | 0% |
| wikipedia.orgChatGPT 100% · Claude 0% | 88% | 0% | 100% | 0% |
| vouchedfor.co.ukChatGPT 86% · Claude 0% | 75% | 50% | 86% | 0% |
| selectwealth.co.ukChatGPT 86% · Claude 0% | 75% | 38% | 86% | 0% |
| unbiased.co.ukChatGPT 86% · Claude 0% | 75% | 0% | 86% | 0% |
Gyms · 8 answers
| Site | Read | Cited | ChatGPT | Claude |
|---|---|---|---|---|
| reddit.comChatGPT 100% · Claude 0% | 88% | 13% | 100% | 0% |
| puregym.comChatGPT 86% · Claude 0% | 75% | 50% | 86% | 0% |
| wikipedia.orgChatGPT 86% · Claude 0% | 75% | 0% | 86% | 0% |
| thegymgroup.comChatGPT 71% · Claude 0% | 63% | 38% | 71% | 0% |
| origym.co.ukChatGPT 71% · Claude 0% | 63% | 13% | 71% | 0% |
Hair salons · 8 answers
| Site | Read | Cited | ChatGPT | Claude |
|---|---|---|---|---|
| marieclaire.co.ukChatGPT 100% · Claude 100% | 100% | 0% | 100% | 100% |
| reddit.comChatGPT 100% · Claude 0% | 88% | 0% | 100% | 0% |
| wikipedia.orgChatGPT 100% · Claude 0% | 88% | 0% | 100% | 0% |
| fresha.comChatGPT 71% · Claude 100% | 75% | 25% | 71% | 100% |
| treatwell.co.ukChatGPT 71% · Claude 100% | 75% | 25% | 71% | 100% |
Hotels · 8 answers
| Site | Read | Cited | ChatGPT | Claude |
|---|---|---|---|---|
| reddit.comChatGPT 86% · Claude 0% | 75% | 0% | 86% | 0% |
| wikipedia.orgChatGPT 86% · Claude 0% | 75% | 0% | 86% | 0% |
| michelin.comChatGPT 57% · Claude 0% | 50% | 25% | 57% | 0% |
| timeout.comChatGPT 43% · Claude 100% | 50% | 25% | 43% | 100% |
| cntraveler.comChatGPT 43% · Claude 0% | 38% | 38% | 43% | 0% |
Insurance brokers · 8 answers
| Site | Read | Cited | ChatGPT | Claude |
|---|---|---|---|---|
| reddit.comChatGPT 100% · Claude 0% | 88% | 0% | 100% | 0% |
| wikipedia.orgChatGPT 100% · Claude 0% | 88% | 0% | 100% | 0% |
| trustpilot.comChatGPT 57% · Claude 100% | 63% | 25% | 57% | 100% |
| bexhillukfunding.comChatGPT 57% · Claude 0% | 50% | 0% | 57% | 0% |
| insurancetimes.co.ukChatGPT 43% · Claude 100% | 50% | 0% | 43% | 100% |
Interior designers · 8 answers
| Site | Read | Cited | ChatGPT | Claude |
|---|---|---|---|---|
| homesandgardens.comChatGPT 100% · Claude 0% | 88% | 25% | 100% | 0% |
| livingetc.comChatGPT 100% · Claude 0% | 88% | 0% | 100% | 0% |
| wikipedia.orgChatGPT 100% · Claude 0% | 88% | 0% | 100% | 0% |
| countrylife.co.ukChatGPT 86% · Claude 0% | 75% | 0% | 86% | 0% |
| wallpaper.comChatGPT 86% · Claude 0% | 75% | 0% | 86% | 0% |
Lawyers · 8 answers
| Site | Read | Cited | ChatGPT | Claude |
|---|---|---|---|---|
| legal500.comChatGPT 100% · Claude 0% | 88% | 63% | 100% | 0% |
| chambers.comChatGPT 100% · Claude 0% | 88% | 50% | 100% | 0% |
| reddit.comChatGPT 100% · Claude 0% | 88% | 0% | 100% | 0% |
| wikipedia.orgChatGPT 86% · Claude 0% | 75% | 0% | 86% | 0% |
| doylesguide.comChatGPT 43% · Claude 0% | 38% | 13% | 43% | 0% |
Moving companies · 8 answers
| Site | Read | Cited | ChatGPT | Claude |
|---|---|---|---|---|
| trustpilot.comChatGPT 86% · Claude 100% | 88% | 50% | 86% | 100% |
| reddit.comChatGPT 100% · Claude 0% | 88% | 25% | 100% | 0% |
| threebestrated.co.ukChatGPT 86% · Claude 0% | 75% | 25% | 86% | 0% |
| removalreviews.co.ukChatGPT 86% · Claude 0% | 75% | 0% | 86% | 0% |
| yell.comChatGPT 86% · Claude 0% | 75% | 0% | 86% | 0% |
Physiotherapists · 8 answers
| Site | Read | Cited | ChatGPT | Claude |
|---|---|---|---|---|
| reddit.comChatGPT 100% · Claude 0% | 88% | 0% | 100% | 0% |
| wikipedia.orgChatGPT 100% · Claude 0% | 88% | 0% | 100% | 0% |
| threebestrated.co.ukChatGPT 86% · Claude 0% | 75% | 50% | 86% | 0% |
| doctify.comChatGPT 71% · Claude 100% | 75% | 25% | 71% | 100% |
| csp.org.ukChatGPT 71% · Claude 0% | 63% | 13% | 71% | 0% |
Plumbers · 8 answers
| Site | Read | Cited | ChatGPT | Claude |
|---|---|---|---|---|
| checkatrade.comChatGPT 100% · Claude 100% | 100% | 50% | 100% | 100% |
| which.co.ukChatGPT 100% · Claude 100% | 100% | 50% | 100% | 100% |
| trustatrader.comChatGPT 86% · Claude 100% | 88% | 38% | 86% | 100% |
| reddit.comChatGPT 100% · Claude 0% | 88% | 0% | 100% | 0% |
| wikipedia.orgChatGPT 100% · Claude 0% | 88% | 0% | 100% | 0% |
Real estate agencies · 8 answers
| Site | Read | Cited | ChatGPT | Claude |
|---|---|---|---|---|
| getagent.co.ukChatGPT 86% · Claude 100% | 88% | 63% | 86% | 100% |
| reddit.comChatGPT 100% · Claude 0% | 88% | 0% | 100% | 0% |
| allagents.co.ukChatGPT 71% · Claude 0% | 63% | 50% | 71% | 0% |
| wikipedia.orgChatGPT 71% · Claude 0% | 63% | 0% | 71% | 0% |
| agentseeker.co.ukChatGPT 57% · Claude 0% | 50% | 13% | 57% | 0% |
Restaurants · 8 answers
| Site | Read | Cited | ChatGPT | Claude |
|---|---|---|---|---|
| michelin.comChatGPT 100% · Claude 0% | 88% | 88% | 100% | 0% |
| reddit.comChatGPT 100% · Claude 0% | 88% | 0% | 100% | 0% |
| wikipedia.orgChatGPT 100% · Claude 0% | 88% | 0% | 100% | 0% |
| timeout.comChatGPT 86% · Claude 0% | 75% | 25% | 86% | 0% |
| restaurantsforkings.comChatGPT 71% · Claude 0% | 63% | 0% | 71% | 0% |
Roofers · 8 answers
| Site | Read | Cited | ChatGPT | Claude |
|---|---|---|---|---|
| checkatrade.comChatGPT 100% · Claude 100% | 100% | 75% | 100% | 100% |
| trustatrader.comChatGPT 100% · Claude 100% | 100% | 50% | 100% | 100% |
| which.co.ukChatGPT 86% · Claude 100% | 88% | 50% | 86% | 100% |
| reddit.comChatGPT 100% · Claude 0% | 88% | 13% | 100% | 0% |
| wikipedia.orgChatGPT 100% · Claude 0% | 88% | 0% | 100% | 0% |
Veterinarians · 8 answers
| Site | Read | Cited | ChatGPT | Claude |
|---|---|---|---|---|
| rcvs.org.ukChatGPT 100% · Claude 0% | 88% | 25% | 100% | 0% |
| rightvet.ukChatGPT 86% · Claude 0% | 75% | 50% | 86% | 0% |
| reddit.comChatGPT 86% · Claude 0% | 75% | 0% | 86% | 0% |
| vethound.co.ukChatGPT 71% · Claude 0% | 63% | 0% | 71% | 0% |
| wikipedia.orgChatGPT 71% · Claude 0% | 63% | 0% | 71% | 0% |
Web design agencies · 8 answers
| Site | Read | Cited | ChatGPT | Claude |
|---|---|---|---|---|
| clutch.coChatGPT 100% · Claude 100% | 100% | 88% | 100% | 100% |
| reddit.comChatGPT 100% · Claude 0% | 88% | 0% | 100% | 0% |
| wikipedia.orgChatGPT 100% · Claude 0% | 88% | 0% | 100% | 0% |
| designrush.comChatGPT 43% · Claude 100% | 50% | 0% | 43% | 100% |
| trustpilot.comChatGPT 43% · Claude 0% | 38% | 13% | 43% | 0% |
Wedding photographers · 8 answers
| Site | Read | Cited | ChatGPT | Claude |
|---|---|---|---|---|
| digitalcameraworld.comChatGPT 100% · Claude 0% | 88% | 0% | 100% | 0% |
| reddit.comChatGPT 100% · Claude 0% | 88% | 0% | 100% | 0% |
| wikipedia.orgChatGPT 100% · Claude 0% | 88% | 0% | 100% | 0% |
| quirky-weddings.comChatGPT 86% · Claude 0% | 75% | 0% | 86% | 0% |
| fearlessphotographers.comChatGPT 71% · Claude 0% | 63% | 50% | 71% | 0% |
Who the assistants recommend
The AI Visibility Index counts the businesses, software and brands the assistants name, place by place. Its pages for the United Kingdom:
BirminghamBristolEdinburghGlasgowLeedsLondonManchesterUnited Kingdom
How this was measured
- The question
- Each assistant was asked the questions a buyer asks, with web search on: about a local trade in a city, or about software or a consumer brand in a country. Every page its searches returned and every page it gave as a source was kept.
- Counting
- A site counts once per answer, however many of its pages the answer read. Read is the share of answers that read at least one page of the site; cited is the share that gave one of its pages as the source of a recommendation.
- Sources
- A site counts as a source only when it appears on 3 or more pages of the Index. Below that it is almost always a business’s own website or a one-off article.
- Edition
- October 2026. 228 answers: ChatGPT 194, Claude 34.
- Coverage
- Not every assistant has answered on every page yet this month, so read each assistant’s shares next to its own number of answers.
Citing this data
AIGROW, AI Source Map, United Kingdom, October 2026, aigrow.gg/ai-sources/united-kingdom. The figures and the data are published under CC BY 4.0: reuse them with a link to this page.
Is your business on the sites the assistants read?
The free scan asks ChatGPT, Claude, Gemini and Grok the questions your customers ask and shows who they name. Check whether your business is on the sites they read before they answer.
Edition October 2026 · data under CC BY 4.0