Digital marketing agencies: the sites AI assistants read before they name one
108 answers from ChatGPT and Claude about digital marketing agencies in 20 countries, asked with web search on. For each site, the share of answers that read it and the share that cited it as the source of a business.
- Answers
- 108
- ChatGPT: searches per answer
- 3.4
- Claude: searches per answer
- 1.9
- Answers that read wikipedia.org
- 72%
- Answers that read clutch.co
- 50%
The sites read most for digital marketing agencies
Every country together. Under each assistant, the share of its own answers.
| Site | Read | Cited | ChatGPT | Claude |
|---|---|---|---|---|
| reddit.comChatGPT 99% · Claude 0% | 81% | 0% | 99% | 0% |
| wikipedia.orgChatGPT 89% · Claude 0% | 72% | 0% | 89% | 0% |
| clutch.coChatGPT 51% · Claude 45% | 50% | 34% | 51% | 45% |
| designrush.comChatGPT 19% · Claude 50% | 25% | 2.8% | 19% | 50% |
| semrush.comChatGPT 10% · Claude 60% | 19% | 7.4% | 10% | 60% |
| goodfirms.coChatGPT 14% · Claude 10% | 13% | 0% | 14% | 10% |
| webtonic.ioChatGPT 8.0% · Claude 30% | 12% | 4.6% | 8.0% | 30% |
| pickanagency.comChatGPT 13% · Claude 0% | 10% | 0.9% | 13% | 0% |
| digitalotters.comChatGPT 13% · Claude 0% | 10% | 0% | 13% | 0% |
| linkedin.comChatGPT 9.1% · Claude 5.0% | 8.3% | 0.9% | 9.1% | 5.0% |
| themanifest.comChatGPT 9.1% · Claude 5.0% | 8.3% | 0.9% | 9.1% | 5.0% |
| revenuebase.aiChatGPT 0% · Claude 40% | 7.4% | 1.9% | 0% | 40% |
| cadenaser.comChatGPT 8.0% · Claude 0% | 6.5% | 0% | 8.0% | 0% |
| nogood.ioChatGPT 2.3% · Claude 20% | 5.6% | 2.8% | 2.3% | 20% |
| lafabriquedunet.frChatGPT 5.7% · Claude 5.0% | 5.6% | 1.9% | 5.7% | 5.0% |
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<a href="https://aigrow.gg/ai-sources/for/marketing-agencies"><img src="https://aigrow.gg/og/ai-sources-for-marketing-agencies.jpg" width="1200" height="630" alt="The five sites ChatGPT and Claude read most before they recommend digital marketing agencies, October 2026" style="max-width:100%;height:auto"></a>
<p><a href="https://aigrow.gg/ai-sources/for/marketing-agencies">Source: AIGROW AI Source Map, October 2026</a></p>By country
The five sites read most in each country with at least 5 answers. 9 with fewer are in the data file only.
Australia · 5 answers
| Site | Read | Cited | ChatGPT | Claude |
|---|---|---|---|---|
| clutch.coChatGPT 100% · Claude 100% | 100% | 80% | 100% | 100% |
| reddit.comChatGPT 100% · Claude 0% | 80% | 0% | 100% | 0% |
| wikipedia.orgChatGPT 100% · Claude 0% | 80% | 0% | 100% | 0% |
| localdigital.com.auChatGPT 75% · Claude 0% | 60% | 40% | 75% | 0% |
| semrush.comChatGPT 50% · Claude 100% | 60% | 20% | 50% | 100% |
Belgium · 5 answers
| Site | Read | Cited | ChatGPT | Claude |
|---|---|---|---|---|
| sortlist.beChatGPT 75% · Claude 100% | 80% | 40% | 75% | 100% |
| reddit.comChatGPT 100% · Claude 0% | 80% | 0% | 100% | 0% |
| wikipedia.orgChatGPT 100% · Claude 0% | 80% | 0% | 100% | 0% |
| ugent.beChatGPT 50% · Claude 0% | 40% | 0% | 50% | 0% |
| semrush.comChatGPT 0% · Claude 100% | 20% | 20% | 0% | 100% |
Canada · 5 answers
| Site | Read | Cited | ChatGPT | Claude |
|---|---|---|---|---|
| clutch.coChatGPT 100% · Claude 100% | 100% | 80% | 100% | 100% |
| reddit.comChatGPT 100% · Claude 0% | 80% | 0% | 100% | 0% |
| designography.caChatGPT 75% · Claude 0% | 60% | 0% | 75% | 0% |
| designrush.comChatGPT 50% · Claude 100% | 60% | 0% | 50% | 100% |
| digitalotters.comChatGPT 75% · Claude 0% | 60% | 0% | 75% | 0% |
France · 8 answers
| Site | Read | Cited | ChatGPT | Claude |
|---|---|---|---|---|
| reddit.comChatGPT 100% · Claude 0% | 88% | 0% | 100% | 0% |
| lafabriquedunet.frChatGPT 71% · Claude 100% | 75% | 25% | 71% | 100% |
| wikipedia.orgChatGPT 86% · Claude 0% | 75% | 0% | 86% | 0% |
| agence-geo.euChatGPT 71% · Claude 0% | 63% | 0% | 71% | 0% |
| impli.frChatGPT 43% · Claude 100% | 50% | 13% | 43% | 100% |
Germany · 8 answers
| Site | Read | Cited | ChatGPT | Claude |
|---|---|---|---|---|
| reddit.comChatGPT 100% · Claude 0% | 88% | 0% | 100% | 0% |
| wikipedia.orgChatGPT 100% · Claude 0% | 88% | 0% | 100% | 0% |
| agenturtipp.deChatGPT 57% · Claude 0% | 50% | 38% | 57% | 0% |
| clutch.coChatGPT 57% · Claude 0% | 50% | 25% | 57% | 0% |
| dskom.deChatGPT 57% · Claude 0% | 50% | 0% | 57% | 0% |
Italy · 8 answers
| Site | Read | Cited | ChatGPT | Claude |
|---|---|---|---|---|
| reddit.comChatGPT 100% · Claude 0% | 88% | 0% | 100% | 0% |
| wikipedia.orgChatGPT 86% · Claude 0% | 75% | 0% | 86% | 0% |
| agimeg.itChatGPT 57% · Claude 0% | 50% | 0% | 57% | 0% |
| guidaagenzie.itChatGPT 57% · Claude 0% | 50% | 0% | 57% | 0% |
| primisugoogle.comChatGPT 57% · Claude 0% | 50% | 0% | 57% | 0% |
Netherlands · 5 answers
| Site | Read | Cited | ChatGPT | Claude |
|---|---|---|---|---|
| trustoo.nlChatGPT 75% · Claude 100% | 80% | 20% | 75% | 100% |
| reddit.comChatGPT 100% · Claude 0% | 80% | 0% | 100% | 0% |
| wikipedia.orgChatGPT 100% · Claude 0% | 80% | 0% | 100% | 0% |
| marketingagencyvergelijker.nlChatGPT 75% · Claude 0% | 60% | 20% | 75% | 0% |
| mijn.hostChatGPT 75% · Claude 0% | 60% | 0% | 75% | 0% |
Spain · 6 answers
| Site | Read | Cited | ChatGPT | Claude |
|---|---|---|---|---|
| comunicae.comChatGPT 100% · Claude 0% | 83% | 0% | 100% | 0% |
| reddit.comChatGPT 100% · Claude 0% | 83% | 0% | 100% | 0% |
| wikipedia.orgChatGPT 100% · Claude 0% | 83% | 0% | 100% | 0% |
| huffingtonpost.esChatGPT 80% · Claude 0% | 67% | 0% | 80% | 0% |
| elpais.comChatGPT 60% · Claude 0% | 50% | 17% | 60% | 0% |
Switzerland · 7 answers
| Site | Read | Cited | ChatGPT | Claude |
|---|---|---|---|---|
| wikipedia.orgChatGPT 100% · Claude 0% | 86% | 0% | 100% | 0% |
| reddit.comChatGPT 83% · Claude 0% | 71% | 0% | 83% | 0% |
| sortlist.chChatGPT 50% · Claude 0% | 43% | 14% | 50% | 0% |
| soleil-digital.chChatGPT 33% · Claude 0% | 29% | 14% | 33% | 0% |
| webtonic.ioChatGPT 17% · Claude 100% | 29% | 14% | 17% | 100% |
United Kingdom · 8 answers
| Site | Read | Cited | ChatGPT | Claude |
|---|---|---|---|---|
| clutch.coChatGPT 100% · Claude 0% | 88% | 63% | 100% | 0% |
| reddit.comChatGPT 100% · Claude 0% | 88% | 0% | 100% | 0% |
| designrush.comChatGPT 57% · Claude 100% | 63% | 0% | 57% | 100% |
| wikipedia.orgChatGPT 71% · Claude 0% | 63% | 0% | 71% | 0% |
| sortlist.co.ukChatGPT 57% · Claude 0% | 50% | 0% | 57% | 0% |
United States · 11 answers
| Site | Read | Cited | ChatGPT | Claude |
|---|---|---|---|---|
| clutch.coChatGPT 100% · Claude 100% | 100% | 100% | 100% | 100% |
| reddit.comChatGPT 100% · Claude 0% | 91% | 0% | 100% | 0% |
| wikipedia.orgChatGPT 90% · Claude 0% | 82% | 0% | 90% | 0% |
| designrush.comChatGPT 60% · Claude 100% | 64% | 0% | 60% | 100% |
| smartsites.comChatGPT 40% · Claude 100% | 46% | 36% | 40% | 100% |
Who the assistants recommend
The AI Visibility Index counts the businesses the assistants name, for each place.
How this was measured
- The question
- Each assistant was asked the questions a buyer asks, with web search on: about a local trade in a city, or about software or a consumer brand in a country. Every page its searches returned and every page it gave as a source was kept.
- Counting
- A site counts once per answer, however many of its pages the answer read. Read is the share of answers that read at least one page of the site; cited is the share that gave one of its pages as the source of a recommendation.
- Sources
- A site counts as a source only when it appears on 3 or more pages of the Index. Below that it is almost always a business’s own website or a one-off article.
- Edition
- October 2026. 108 answers: ChatGPT 88, Claude 20.
- Coverage
- Not every assistant has answered on every page yet this month, so read each assistant’s shares next to its own number of answers.
Citing this data
AIGROW, AI Source Map, Digital marketing agencies, October 2026, aigrow.gg/ai-sources/for/marketing-agencies. The figures and the data are published under CC BY 4.0: reuse them with a link to this page.
Is your business on the sites the assistants read?
The free scan asks ChatGPT, Claude, Gemini and Grok the questions your customers ask and shows who they name. Check whether your business is on the sites they read before they answer.
Edition October 2026 · data under CC BY 4.0