AI search statistics: what ChatGPT and Claude read before they recommend a business
Measured from 3,256 web answers about businesses, software and brands. Each finding links to the Source Map table behind it.
Edition: October 2026
3,256 web answers read 23,142 distinct sites. The most read source site appeared in 71% of answers. At least one of the top 5 sites appeared in 79%.
Key statistics
Every figure is computed from the edition data. Follow the table link to inspect the source ranking.
Across 3,256 web answers, the assistants read 23,142 distinct sites, averaging 14.0 sites per answer.
Web answers (ChatGPT): 2,580 answers read 21,592 distinct sites, averaging 15.9 sites per answer.
Web answers (Claude): 676 answers read 2,273 distinct sites, averaging 6.6 sites per answer.
The most read source site was reddit.com, read in 71% of web answers.
At least one of the 5 most read source sites appeared in 2,565 web answers (79%).
Of 22,430 source site reads, 4,169 were also cited in the answer (19%).
The largest gap between read and cited shares belonged to reddit.com: read in 71% of answers, cited in 2.8%.
Among the 20 most read source sites, the one cited most often when read was michelin.com: read in 3.8% of answers, cited in 3.2%.
Of the 20 sites ChatGPT read most, 4 were also among the 20 sites Claude read most.
Read shares for reddit.com: ChatGPT 89%, Claude 0%. This was the largest lead for ChatGPT.
Read shares for revenuebase.ai: Claude 8.3%, ChatGPT 0.2%. This was the largest lead for Claude.
The highest read share for a national source site was 54%: pagesjaunes.fr (France).
Reading was most concentrated for this kind of business: E-commerce platforms. Its top source site, shopify.com, was read in 100% of answers.
Reading was most spread for this kind of business: Car brands. Its top source site, wikipedia.org, was read in 30% of answers.
How this was measured
- Answer
- One completed response to a buyer question with web search on. The questions cover local trades, software and consumer brands.
- Read and cited
- A site is read when at least one of its pages appears in the pages searched or cited by an answer. It is cited when the answer gives one of its pages as a source. Each site counts once per answer.
- Threshold
- A group needs at least 5 answers to appear in a finding. Source site rankings include sites seen on at least 3 different Index pages.
- Scope
- Distinct site counts include every valid site read. Read and cited shares, rankings and citation counts use Source Map source sites.
Questions about the numbers
Citing this data
Source: AIGROW AI Source Map, October 2026. Link to this page or copy a citation beside any finding.
https://aigrow.gg/ai-sources/statistics
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Edition October 2026 · data under CC BY 4.0