What AI assistants say and what automation is worth, worked out in the open
A count of which businesses AI assistants recommend, what 50 jobs cost a US employer, the list price of 37 AI models, free calculators for the questions a small business asks before it spends anything, and a glossary of the terms AI answers are measured by. Every figure we assume is printed and labelled as an assumption.
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AI Visibility Index
Which businesses ChatGPT, Claude, Gemini and Grok name when buyers ask them, counted over 23,975 answers in the September 2026 edition, with the data free to reuse.
- The rankings
- One page per kind of business and place, each business with its share of answers and a 95% interval.
- The report
- How often an answer changes when the question is asked again, and how far the four assistants agree.
- The method
- The questions, the prompt, the thresholds a page has to meet and how names are merged.
Cost of a role
What 50 office and knowledge jobs pay in every state, what they cost an employer once benefits are added, and which of their core tasks already show up in AI use.
- Office and administrative support
- Receptionist, Customer Service Representative, Bookkeeper, Administrative Assistant, Executive Assistant, Legal Secretary, Medical Secretary, Office Clerk, Office Manager, HR Assistant, Payroll Clerk, Billing Clerk, Collections Agent, Data Entry Clerk, Dispatcher, Insurance Claims Clerk, Order Clerk, Reservation Agent.
- Sales
- Sales Development Representative, Wholesale Sales Representative, Telemarketer, Advertising Sales Agent, Insurance Sales Agent, Travel Agent.
- Business and finance
- Accountant, Tax Preparer, Marketing Specialist, HR Specialist or Recruiter, Training Specialist, Event Planner, Project Manager, Management Analyst.
- Writing, design and media
- Content Writer, Technical Writer, Editor, PR Specialist, Graphic Designer, Translator, Video Editor.
The small-business AI benchmark
36 AI models on 20 real office tasks, each marked pass or fail by fixed checks, with the cost of every pass and how long the answer took.
- Appointment scheduling
- Find a dental hygiene appointment around a public holiday, in Italian, Schedule a London to New York call in the week the clocks differ.
- Bookkeeping
- Categorise an Italian bar's bank statement and total its movements, Categorise a café's monthly bank statement and total its operating costs.
- Business calculations
- Compute two Italian professional invoices with pension contribution, IVA and withholding tax, Work out a cleaner's weekly gross pay with breaks, overtime and Sunday rates.
- Customer support
- Reply to a customer asking for a refund outside the refund window, Reply in Italian to a customer who wrongly thinks her warranty has expired.
- Invoice extraction
- Extract an Italian supplier invoice with an out-of-scope expense line, Extract a two-page supplier invoice for accounts payable.
- Lead qualification
- Score five inbound cleaning leads against the sales team's rules.
- Meeting summaries
- Turn a bakery team meeting into decisions, owners and due dates.
- Product descriptions
- Write an Italian shop description for an olive oil that respects labelling rules.
- Quotes
- Price a decorating job from survey measurements and the price list, Email a garden landscaping quote that handles a VAT request and a protected tree.
AI model prices
The list price of 37 AI models, read from each maker’s own pricing page, and what a support reply, a document summary and an agent task cost on every one.
Calculators
Each opens on a worked example. Type your own figures and the typical ones are replaced.
Glossary
The terms our scan, our calculators and our prices use, each defined with the weights and figures behind it rather than in general.
- Measuring AI answers
- AI visibility score, Buyer question, Probe, Failed probe, Named, Described, Reach, Machine-readable basics, Degraded scan, Frozen question set, Mention and citation, Run-to-run variation, Rivals.
- Costs and automation
- Loaded cost, Anchor figure, Automatable share, Close rate, A month, in the arithmetic, Cost per answered call, Cost per resolution, Speed to lead, Month-end close, Build price and running cost, AI agent, Escalation path, Process audit.
- Models and tokens
- Token, Tokenizer.
Measure it on your own business
The free scan asks AI assistants the questions your customers ask and scores whether they name you, and lists the businesses they name instead.