Sweden: the sites AI assistants read before they recommend a business
128 answers from ChatGPT and Claude about businesses, software and brands, asked with web search on in the language of the country. For each site, the share of answers that read it and the share that cited it as the source of a recommendation.
- Answers
- 128
- ChatGPT: searches per answer
- 4.0
- Claude: searches per answer
- 1.8
- Answers that read reco.se
- 43%
- Answers that read kundernas.se
- 26%
The sites read most in Sweden
Every kind of business together. Under each assistant, the share of its own answers.
| Site | Read | Cited | ChatGPT | Claude |
|---|---|---|---|---|
| reddit.comChatGPT 89% · Claude 0% | 66% | 0% | 89% | 0% |
| reco.seChatGPT 36% · Claude 62% | 43% | 31% | 36% | 62% |
| kundernas.seChatGPT 35% · Claude 0% | 26% | 8.6% | 35% | 0% |
| wikipedia.orgChatGPT 30% · Claude 0% | 22% | 0% | 30% | 0% |
| cision.comChatGPT 26% · Claude 5.9% | 20% | 0% | 26% | 5.9% |
| trustpilot.comChatGPT 16% · Claude 27% | 19% | 3.9% | 16% | 27% |
| diva-portal.orgChatGPT 22% · Claude 0% | 16% | 0% | 22% | 0% |
| hitta.seChatGPT 16% · Claude 0% | 12% | 0% | 16% | 0% |
| svd.seChatGPT 16% · Claude 0% | 12% | 0% | 16% | 0% |
| varden.seChatGPT 8.5% · Claude 8.8% | 8.6% | 3.1% | 8.5% | 8.8% |
| aftonbladet.seChatGPT 12% · Claude 0% | 8.6% | 0% | 12% | 0% |
| mynewsdesk.comChatGPT 4.3% · Claude 18% | 7.8% | 3.1% | 4.3% | 18% |
| realtid.seChatGPT 0% · Claude 29% | 7.8% | 2.3% | 0% | 29% |
| hantverkskollen.seChatGPT 9.6% · Claude 0% | 7.0% | 0% | 9.6% | 0% |
| patientguiden.seChatGPT 9.6% · Claude 0% | 7.0% | 0% | 9.6% | 0% |
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<a href="https://aigrow.gg/ai-sources/sweden"><img src="https://aigrow.gg/og/ai-sources-sweden.jpg" width="1200" height="630" alt="The five sites ChatGPT and Claude read most in Sweden, October 2026" style="max-width:100%;height:auto"></a>
<p><a href="https://aigrow.gg/ai-sources/sweden">Source: AIGROW AI Source Map, October 2026</a></p>By kind of business
The five sites read most for each kind of business with at least 5 answers here. 44 with fewer are in the data file only.
Who the assistants recommend
The AI Visibility Index counts the businesses, software and brands the assistants name, place by place. Its pages for Sweden:
How this was measured
- The question
- Each assistant was asked the questions a buyer asks, with web search on: about a local trade in a city, or about software or a consumer brand in a country. Every page its searches returned and every page it gave as a source was kept.
- Counting
- A site counts once per answer, however many of its pages the answer read. Read is the share of answers that read at least one page of the site; cited is the share that gave one of its pages as the source of a recommendation.
- Sources
- A site counts as a source only when it appears on 3 or more pages of the Index. Below that it is almost always a business’s own website or a one-off article.
- Edition
- October 2026. 128 answers: ChatGPT 94, Claude 34.
- Coverage
- Not every assistant has answered on every page yet this month, so read each assistant’s shares next to its own number of answers.
Citing this data
AIGROW, AI Source Map, Sweden, October 2026, aigrow.gg/ai-sources/sweden. The figures and the data are published under CC BY 4.0: reuse them with a link to this page.
Is your business on the sites the assistants read?
The free scan asks ChatGPT, Claude, Gemini and Grok the questions your customers ask and shows who they name. Check whether your business is on the sites they read before they answer.
Edition October 2026 · data under CC BY 4.0