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AI Source Map · October 2026

Interior designers: the sites AI assistants read before they name one

108 answers from ChatGPT and Claude about interior designers in 20 countries, asked with web search on. For each site, the share of answers that read it and the share that cited it as the source of a business.

Interior designers
81%of answers read wikipedia.org
Answers
108
ChatGPT: searches per answer
3.1
Claude: searches per answer
1.8
Answers that read reddit.com
63%
Answers that read wallpaper.com
44%

Download the data as JSON

The sites read most for interior designers

Every country together. Under each assistant, the share of its own answers.

Interior designers
SiteReadCitedChatGPTClaude
wikipedia.orgChatGPT 98% · Claude 5.0%81%0%98%5.0%
reddit.comChatGPT 77% · Claude 0%63%0%77%0%
wallpaper.comChatGPT 52% · Claude 5.0%44%0.9%52%5.0%
livingetc.comChatGPT 51% · Claude 0%42%2.8%51%0%
homesandgardens.comChatGPT 48% · Claude 0%39%3.7%48%0%
houzz.comChatGPT 16% · Claude 0%13%0.9%16%0%
countrylife.co.ukChatGPT 15% · Claude 0%12%0%15%0%
architecturaldigest.comChatGPT 13% · Claude 0%10%5.6%13%0%
houzz.frChatGPT 10% · Claude 0%8.3%5.6%10%0%
linkedin.comChatGPT 6.8% · Claude 15%8.3%1.9%6.8%15%
rugsociety.euChatGPT 0% · Claude 45%8.3%1.9%0%45%
elpais.comChatGPT 10% · Claude 0%8.3%0.9%10%0%
bdia.deChatGPT 8.0% · Claude 5.0%7.4%1.9%8.0%5.0%
luxurylifestyleawards.comChatGPT 9.1% · Claude 0%7.4%0%9.1%0%
clutch.coChatGPT 2.3% · Claude 25%6.5%3.7%2.3%25%

Use this chart

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The five sites ChatGPT and Claude read most before they recommend interior designers, October 2026
<a href="https://aigrow.gg/ai-sources/for/interior-designers"><img src="https://aigrow.gg/og/ai-sources-for-interior-designers.jpg" width="1200" height="630" alt="The five sites ChatGPT and Claude read most before they recommend interior designers, October 2026" style="max-width:100%;height:auto"></a>
<p><a href="https://aigrow.gg/ai-sources/for/interior-designers">Source: AIGROW AI Source Map, October 2026</a></p>

By country

The five sites read most in each country with at least 5 answers. 9 with fewer are in the data file only.

Australia · 5 answers

Australia
SiteReadCitedChatGPTClaude
australianinteriordesignawards.comChatGPT 100% · Claude 0%80%80%100%0%
homesandgardens.comChatGPT 100% · Claude 0%80%0%100%0%
livingetc.comChatGPT 100% · Claude 0%80%0%100%0%
reddit.comChatGPT 100% · Claude 0%80%0%100%0%
wallpaper.comChatGPT 100% · Claude 0%80%0%100%0%

Belgium · 5 answers

Belgium
SiteReadCitedChatGPTClaude
wikipedia.orgChatGPT 100% · Claude 0%80%0%100%0%
houzz.frChatGPT 50% · Claude 0%40%20%50%0%
ae-architecten.beChatGPT 50% · Claude 0%40%0%50%0%
reddit.comChatGPT 50% · Claude 0%40%0%50%0%
trustup.beChatGPT 50% · Claude 0%40%0%50%0%

Canada · 5 answers

Canada
SiteReadCitedChatGPTClaude
homesandgardens.comChatGPT 100% · Claude 0%80%20%100%0%
wallpaper.comChatGPT 100% · Claude 0%80%0%100%0%
wikipedia.orgChatGPT 100% · Claude 0%80%0%100%0%
livingetc.comChatGPT 75% · Claude 0%60%0%75%0%
reddit.comChatGPT 75% · Claude 0%60%0%75%0%

France · 8 answers

France
SiteReadCitedChatGPTClaude
wikipedia.orgChatGPT 100% · Claude 0%88%0%100%0%
houzz.frChatGPT 86% · Claude 0%75%63%86%0%
architectes-pour-tous.frChatGPT 86% · Claude 0%75%0%86%0%
pagesjaunes.frChatGPT 43% · Claude 100%50%0%43%100%
reddit.comChatGPT 57% · Claude 0%50%0%57%0%

Germany · 8 answers

Germany
SiteReadCitedChatGPTClaude
bdia.deChatGPT 100% · Claude 100%100%25%100%100%
wikipedia.orgChatGPT 100% · Claude 0%88%0%100%0%
b-k-i.deChatGPT 43% · Claude 0%38%0%43%0%
reddit.comChatGPT 43% · Claude 0%38%0%43%0%
werkenntdenbesten.deChatGPT 29% · Claude 100%38%0%29%100%

Italy · 8 answers

Italy
SiteReadCitedChatGPTClaude
reddit.comChatGPT 100% · Claude 0%88%0%100%0%
wikipedia.orgChatGPT 100% · Claude 0%88%0%100%0%
houzz.itChatGPT 86% · Claude 0%75%63%86%0%
wallpaper.comChatGPT 43% · Claude 100%50%13%43%100%
spazibelli.comChatGPT 57% · Claude 0%50%0%57%0%

Netherlands · 5 answers

Netherlands
SiteReadCitedChatGPTClaude
reddit.comChatGPT 100% · Claude 0%80%0%100%0%
trustoo.nlChatGPT 75% · Claude 100%80%0%75%100%
wikipedia.orgChatGPT 75% · Claude 0%60%0%75%0%
livingetc.comChatGPT 50% · Claude 0%40%20%50%0%
werkspot.nlChatGPT 50% · Claude 0%40%0%50%0%

Spain · 6 answers

Spain
SiteReadCitedChatGPTClaude
elpais.comChatGPT 100% · Claude 0%83%17%100%0%
cadenaser.comChatGPT 100% · Claude 0%83%0%100%0%
reddit.comChatGPT 100% · Claude 0%83%0%100%0%
wikipedia.orgChatGPT 100% · Claude 0%83%0%100%0%
linkedin.comChatGPT 60% · Claude 0%50%0%60%0%

Switzerland · 7 answers

Switzerland
SiteReadCitedChatGPTClaude
wikipedia.orgChatGPT 100% · Claude 0%86%0%100%0%
localsearch.chChatGPT 67% · Claude 0%57%0%67%0%
reddit.comChatGPT 50% · Claude 0%43%0%50%0%
architektenvergleich.chChatGPT 33% · Claude 0%29%0%33%0%
ranq.chChatGPT 33% · Claude 0%29%0%33%0%

United Kingdom · 8 answers

United Kingdom
SiteReadCitedChatGPTClaude
homesandgardens.comChatGPT 100% · Claude 0%88%25%100%0%
livingetc.comChatGPT 100% · Claude 0%88%0%100%0%
wikipedia.orgChatGPT 100% · Claude 0%88%0%100%0%
countrylife.co.ukChatGPT 86% · Claude 0%75%0%86%0%
wallpaper.comChatGPT 86% · Claude 0%75%0%86%0%

United States · 11 answers

United States
SiteReadCitedChatGPTClaude
architecturaldigest.comChatGPT 100% · Claude 0%91%55%100%0%
livingetc.comChatGPT 100% · Claude 0%91%9.1%100%0%
homesandgardens.comChatGPT 100% · Claude 0%91%0%100%0%
reddit.comChatGPT 100% · Claude 0%91%0%100%0%
wikipedia.orgChatGPT 100% · Claude 0%91%0%100%0%

Who the assistants recommend

The AI Visibility Index counts the businesses the assistants name, for each place.

How this was measured

The question
Each assistant was asked the questions a buyer asks, with web search on: about a local trade in a city, or about software or a consumer brand in a country. Every page its searches returned and every page it gave as a source was kept.
Counting
A site counts once per answer, however many of its pages the answer read. Read is the share of answers that read at least one page of the site; cited is the share that gave one of its pages as the source of a recommendation.
Sources
A site counts as a source only when it appears on 3 or more pages of the Index. Below that it is almost always a business’s own website or a one-off article.
Edition
October 2026. 108 answers: ChatGPT 88, Claude 20.
Coverage
Not every assistant has answered on every page yet this month, so read each assistant’s shares next to its own number of answers.

Citing this data

AIGROW, AI Source Map, Interior designers, October 2026, aigrow.gg/ai-sources/for/interior-designers. The figures and the data are published under CC BY 4.0: reuse them with a link to this page.

Is your business on the sites the assistants read?

The free scan asks ChatGPT, Claude, Gemini and Grok the questions your customers ask and shows who they name. Check whether your business is on the sites they read before they answer.

Edition October 2026 · data under CC BY 4.0