Interior designers: the sites AI assistants read before they name one
108 answers from ChatGPT and Claude about interior designers in 20 countries, asked with web search on. For each site, the share of answers that read it and the share that cited it as the source of a business.
- Answers
- 108
- ChatGPT: searches per answer
- 3.1
- Claude: searches per answer
- 1.8
- Answers that read reddit.com
- 63%
- Answers that read wallpaper.com
- 44%
The sites read most for interior designers
Every country together. Under each assistant, the share of its own answers.
| Site | Read | Cited | ChatGPT | Claude |
|---|---|---|---|---|
| wikipedia.orgChatGPT 98% · Claude 5.0% | 81% | 0% | 98% | 5.0% |
| reddit.comChatGPT 77% · Claude 0% | 63% | 0% | 77% | 0% |
| wallpaper.comChatGPT 52% · Claude 5.0% | 44% | 0.9% | 52% | 5.0% |
| livingetc.comChatGPT 51% · Claude 0% | 42% | 2.8% | 51% | 0% |
| homesandgardens.comChatGPT 48% · Claude 0% | 39% | 3.7% | 48% | 0% |
| houzz.comChatGPT 16% · Claude 0% | 13% | 0.9% | 16% | 0% |
| countrylife.co.ukChatGPT 15% · Claude 0% | 12% | 0% | 15% | 0% |
| architecturaldigest.comChatGPT 13% · Claude 0% | 10% | 5.6% | 13% | 0% |
| houzz.frChatGPT 10% · Claude 0% | 8.3% | 5.6% | 10% | 0% |
| linkedin.comChatGPT 6.8% · Claude 15% | 8.3% | 1.9% | 6.8% | 15% |
| rugsociety.euChatGPT 0% · Claude 45% | 8.3% | 1.9% | 0% | 45% |
| elpais.comChatGPT 10% · Claude 0% | 8.3% | 0.9% | 10% | 0% |
| bdia.deChatGPT 8.0% · Claude 5.0% | 7.4% | 1.9% | 8.0% | 5.0% |
| luxurylifestyleawards.comChatGPT 9.1% · Claude 0% | 7.4% | 0% | 9.1% | 0% |
| clutch.coChatGPT 2.3% · Claude 25% | 6.5% | 3.7% | 2.3% | 25% |
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<a href="https://aigrow.gg/ai-sources/for/interior-designers"><img src="https://aigrow.gg/og/ai-sources-for-interior-designers.jpg" width="1200" height="630" alt="The five sites ChatGPT and Claude read most before they recommend interior designers, October 2026" style="max-width:100%;height:auto"></a>
<p><a href="https://aigrow.gg/ai-sources/for/interior-designers">Source: AIGROW AI Source Map, October 2026</a></p>By country
The five sites read most in each country with at least 5 answers. 9 with fewer are in the data file only.
Australia · 5 answers
| Site | Read | Cited | ChatGPT | Claude |
|---|---|---|---|---|
| australianinteriordesignawards.comChatGPT 100% · Claude 0% | 80% | 80% | 100% | 0% |
| homesandgardens.comChatGPT 100% · Claude 0% | 80% | 0% | 100% | 0% |
| livingetc.comChatGPT 100% · Claude 0% | 80% | 0% | 100% | 0% |
| reddit.comChatGPT 100% · Claude 0% | 80% | 0% | 100% | 0% |
| wallpaper.comChatGPT 100% · Claude 0% | 80% | 0% | 100% | 0% |
Belgium · 5 answers
| Site | Read | Cited | ChatGPT | Claude |
|---|---|---|---|---|
| wikipedia.orgChatGPT 100% · Claude 0% | 80% | 0% | 100% | 0% |
| houzz.frChatGPT 50% · Claude 0% | 40% | 20% | 50% | 0% |
| ae-architecten.beChatGPT 50% · Claude 0% | 40% | 0% | 50% | 0% |
| reddit.comChatGPT 50% · Claude 0% | 40% | 0% | 50% | 0% |
| trustup.beChatGPT 50% · Claude 0% | 40% | 0% | 50% | 0% |
Canada · 5 answers
| Site | Read | Cited | ChatGPT | Claude |
|---|---|---|---|---|
| homesandgardens.comChatGPT 100% · Claude 0% | 80% | 20% | 100% | 0% |
| wallpaper.comChatGPT 100% · Claude 0% | 80% | 0% | 100% | 0% |
| wikipedia.orgChatGPT 100% · Claude 0% | 80% | 0% | 100% | 0% |
| livingetc.comChatGPT 75% · Claude 0% | 60% | 0% | 75% | 0% |
| reddit.comChatGPT 75% · Claude 0% | 60% | 0% | 75% | 0% |
France · 8 answers
| Site | Read | Cited | ChatGPT | Claude |
|---|---|---|---|---|
| wikipedia.orgChatGPT 100% · Claude 0% | 88% | 0% | 100% | 0% |
| houzz.frChatGPT 86% · Claude 0% | 75% | 63% | 86% | 0% |
| architectes-pour-tous.frChatGPT 86% · Claude 0% | 75% | 0% | 86% | 0% |
| pagesjaunes.frChatGPT 43% · Claude 100% | 50% | 0% | 43% | 100% |
| reddit.comChatGPT 57% · Claude 0% | 50% | 0% | 57% | 0% |
Germany · 8 answers
| Site | Read | Cited | ChatGPT | Claude |
|---|---|---|---|---|
| bdia.deChatGPT 100% · Claude 100% | 100% | 25% | 100% | 100% |
| wikipedia.orgChatGPT 100% · Claude 0% | 88% | 0% | 100% | 0% |
| b-k-i.deChatGPT 43% · Claude 0% | 38% | 0% | 43% | 0% |
| reddit.comChatGPT 43% · Claude 0% | 38% | 0% | 43% | 0% |
| werkenntdenbesten.deChatGPT 29% · Claude 100% | 38% | 0% | 29% | 100% |
Italy · 8 answers
| Site | Read | Cited | ChatGPT | Claude |
|---|---|---|---|---|
| reddit.comChatGPT 100% · Claude 0% | 88% | 0% | 100% | 0% |
| wikipedia.orgChatGPT 100% · Claude 0% | 88% | 0% | 100% | 0% |
| houzz.itChatGPT 86% · Claude 0% | 75% | 63% | 86% | 0% |
| wallpaper.comChatGPT 43% · Claude 100% | 50% | 13% | 43% | 100% |
| spazibelli.comChatGPT 57% · Claude 0% | 50% | 0% | 57% | 0% |
Netherlands · 5 answers
| Site | Read | Cited | ChatGPT | Claude |
|---|---|---|---|---|
| reddit.comChatGPT 100% · Claude 0% | 80% | 0% | 100% | 0% |
| trustoo.nlChatGPT 75% · Claude 100% | 80% | 0% | 75% | 100% |
| wikipedia.orgChatGPT 75% · Claude 0% | 60% | 0% | 75% | 0% |
| livingetc.comChatGPT 50% · Claude 0% | 40% | 20% | 50% | 0% |
| werkspot.nlChatGPT 50% · Claude 0% | 40% | 0% | 50% | 0% |
Spain · 6 answers
| Site | Read | Cited | ChatGPT | Claude |
|---|---|---|---|---|
| elpais.comChatGPT 100% · Claude 0% | 83% | 17% | 100% | 0% |
| cadenaser.comChatGPT 100% · Claude 0% | 83% | 0% | 100% | 0% |
| reddit.comChatGPT 100% · Claude 0% | 83% | 0% | 100% | 0% |
| wikipedia.orgChatGPT 100% · Claude 0% | 83% | 0% | 100% | 0% |
| linkedin.comChatGPT 60% · Claude 0% | 50% | 0% | 60% | 0% |
Switzerland · 7 answers
| Site | Read | Cited | ChatGPT | Claude |
|---|---|---|---|---|
| wikipedia.orgChatGPT 100% · Claude 0% | 86% | 0% | 100% | 0% |
| localsearch.chChatGPT 67% · Claude 0% | 57% | 0% | 67% | 0% |
| reddit.comChatGPT 50% · Claude 0% | 43% | 0% | 50% | 0% |
| architektenvergleich.chChatGPT 33% · Claude 0% | 29% | 0% | 33% | 0% |
| ranq.chChatGPT 33% · Claude 0% | 29% | 0% | 33% | 0% |
United Kingdom · 8 answers
| Site | Read | Cited | ChatGPT | Claude |
|---|---|---|---|---|
| homesandgardens.comChatGPT 100% · Claude 0% | 88% | 25% | 100% | 0% |
| livingetc.comChatGPT 100% · Claude 0% | 88% | 0% | 100% | 0% |
| wikipedia.orgChatGPT 100% · Claude 0% | 88% | 0% | 100% | 0% |
| countrylife.co.ukChatGPT 86% · Claude 0% | 75% | 0% | 86% | 0% |
| wallpaper.comChatGPT 86% · Claude 0% | 75% | 0% | 86% | 0% |
United States · 11 answers
| Site | Read | Cited | ChatGPT | Claude |
|---|---|---|---|---|
| architecturaldigest.comChatGPT 100% · Claude 0% | 91% | 55% | 100% | 0% |
| livingetc.comChatGPT 100% · Claude 0% | 91% | 9.1% | 100% | 0% |
| homesandgardens.comChatGPT 100% · Claude 0% | 91% | 0% | 100% | 0% |
| reddit.comChatGPT 100% · Claude 0% | 91% | 0% | 100% | 0% |
| wikipedia.orgChatGPT 100% · Claude 0% | 91% | 0% | 100% | 0% |
Who the assistants recommend
The AI Visibility Index counts the businesses the assistants name, for each place.
How this was measured
- The question
- Each assistant was asked the questions a buyer asks, with web search on: about a local trade in a city, or about software or a consumer brand in a country. Every page its searches returned and every page it gave as a source was kept.
- Counting
- A site counts once per answer, however many of its pages the answer read. Read is the share of answers that read at least one page of the site; cited is the share that gave one of its pages as the source of a recommendation.
- Sources
- A site counts as a source only when it appears on 3 or more pages of the Index. Below that it is almost always a business’s own website or a one-off article.
- Edition
- October 2026. 108 answers: ChatGPT 88, Claude 20.
- Coverage
- Not every assistant has answered on every page yet this month, so read each assistant’s shares next to its own number of answers.
Citing this data
AIGROW, AI Source Map, Interior designers, October 2026, aigrow.gg/ai-sources/for/interior-designers. The figures and the data are published under CC BY 4.0: reuse them with a link to this page.
Is your business on the sites the assistants read?
The free scan asks ChatGPT, Claude, Gemini and Grok the questions your customers ask and shows who they name. Check whether your business is on the sites they read before they answer.
Edition October 2026 · data under CC BY 4.0