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AI Source Map · October 2026

Insurance brokers: the sites AI assistants read before they name one

108 answers from ChatGPT and Claude about insurance brokers in 20 countries, asked with web search on. For each site, the share of answers that read it and the share that cited it as the source of a business.

Insurance brokers
76%of answers read reddit.com
Answers
108
ChatGPT: searches per answer
3.1
Claude: searches per answer
1.9
Answers that read wikipedia.org
68%
Answers that read trustpilot.com
25%

Download the data as JSON

The sites read most for insurance brokers

Every country together. Under each assistant, the share of its own answers.

Compare assistant statistics
Insurance brokers
SiteReadCitedChatGPTClaude
reddit.comChatGPT 93% · Claude 0%76%1.9%93%0%
wikipedia.orgChatGPT 83% · Claude 0%68%0%83%0%
trustpilot.comChatGPT 22% · Claude 40%25%7.4%22%40%
arxiv.orgChatGPT 11% · Claude 0%9.3%0%11%0%
provenexpert.comChatGPT 9.1% · Claude 5.0%8.3%5.6%9.1%5.0%
revenuebase.aiChatGPT 0% · Claude 40%7.4%0.9%0%40%
kiplinger.comChatGPT 9.1% · Claude 0%7.4%0%9.1%0%
howdengroup.comChatGPT 8.0% · Claude 0%6.5%3.7%8.0%0%
pagesjaunes.frChatGPT 8.0% · Claude 0%6.5%2.8%8.0%0%
linkedin.comChatGPT 4.5% · Claude 15%6.5%0.9%4.5%15%
autour-de-moi.comChatGPT 6.8% · Claude 0%5.6%0.9%6.8%0%
golocal.deChatGPT 4.5% · Claude 5.0%4.6%1.9%4.5%5.0%
kennstdueinen.deChatGPT 5.7% · Claude 0%4.6%1.9%5.7%0%
expertise.comChatGPT 4.5% · Claude 5.0%4.6%0.9%4.5%5.0%
indeed.comChatGPT 2.3% · Claude 15%4.6%0.9%2.3%15%

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Anyone may publish this chart, with the credit line that links to this page.

The five sites ChatGPT and Claude read most before they recommend insurance brokers, October 2026
<a href="https://aigrow.gg/ai-sources/for/insurance-brokers"><img src="https://aigrow.gg/og/ai-sources-for-insurance-brokers.jpg" width="1200" height="630" alt="The five sites ChatGPT and Claude read most before they recommend insurance brokers, October 2026" style="max-width:100%;height:auto"></a>
<p><a href="https://aigrow.gg/ai-sources/for/insurance-brokers">Source: AIGROW AI Source Map, October 2026</a></p>

By country

The five sites read most in each country with at least 5 answers. 9 with fewer are in the data file only.

Australia · 5 answers

Australia
SiteReadCitedChatGPTClaude
reddit.comChatGPT 100% · Claude 0%80%0%100%0%
wikipedia.orgChatGPT 100% · Claude 0%80%0%100%0%
niba.com.auChatGPT 75% · Claude 0%60%0%75%0%
insurancebusinessmag.comChatGPT 25% · Claude 100%40%20%25%100%
qualitybusinessawards.com.auChatGPT 50% · Claude 0%40%20%50%0%

Belgium · 5 answers

Belgium
SiteReadCitedChatGPTClaude
reddit.comChatGPT 100% · Claude 0%80%0%100%0%
trustlocal.beChatGPT 50% · Claude 0%40%40%50%0%
makelaarinverzekeringen.beChatGPT 50% · Claude 0%40%20%50%0%
courtierenassurances.beChatGPT 50% · Claude 0%40%0%50%0%
wikipedia.orgChatGPT 50% · Claude 0%40%0%50%0%

Canada · 5 answers

Canada
SiteReadCitedChatGPTClaude
reddit.comChatGPT 100% · Claude 0%80%40%100%0%
wikipedia.orgChatGPT 100% · Claude 0%80%0%100%0%
threebestrated.caChatGPT 75% · Claude 0%60%20%75%0%
bests.caChatGPT 50% · Claude 0%40%20%50%0%
trustanalytica.orgChatGPT 25% · Claude 100%40%20%25%100%

France · 8 answers

France
SiteReadCitedChatGPTClaude
pagesjaunes.frChatGPT 100% · Claude 0%88%38%100%0%
reddit.comChatGPT 100% · Claude 0%88%0%100%0%
wikipedia.orgChatGPT 100% · Claude 0%88%0%100%0%
autour-de-moi.comChatGPT 86% · Claude 0%75%13%86%0%
legalnest.frChatGPT 43% · Claude 100%50%13%43%100%

Germany · 8 answers

Germany
SiteReadCitedChatGPTClaude
wikipedia.orgChatGPT 100% · Claude 0%88%0%100%0%
provenexpert.comChatGPT 57% · Claude 100%63%63%57%100%
golocal.deChatGPT 57% · Claude 100%63%25%57%100%
kennstdueinen.deChatGPT 71% · Claude 0%63%25%71%0%
makler.deChatGPT 71% · Claude 0%63%13%71%0%

Italy · 8 answers

Italy
SiteReadCitedChatGPTClaude
reddit.comChatGPT 100% · Claude 0%88%0%100%0%
wikipedia.orgChatGPT 100% · Claude 0%88%0%100%0%
howdengroup.comChatGPT 43% · Claude 0%38%38%43%0%
facile.itChatGPT 29% · Claude 100%38%25%29%100%
assicurazioni.itChatGPT 43% · Claude 0%38%0%43%0%

Netherlands · 5 answers

Netherlands
SiteReadCitedChatGPTClaude
trustoo.nlChatGPT 100% · Claude 100%100%20%100%100%
reddit.comChatGPT 100% · Claude 0%80%0%100%0%
advieskeuze.nlChatGPT 50% · Claude 0%40%20%50%0%
trustpilot.comChatGPT 25% · Claude 100%40%20%25%100%
lecoskeuze.nlChatGPT 50% · Claude 0%40%0%50%0%

Spain · 6 answers

Spain
SiteReadCitedChatGPTClaude
cadenaser.comChatGPT 100% · Claude 0%83%0%100%0%
corredurias.orgChatGPT 100% · Claude 0%83%0%100%0%
elpais.comChatGPT 100% · Claude 0%83%0%100%0%
reddit.comChatGPT 100% · Claude 0%83%0%100%0%
pymeseguros.comChatGPT 80% · Claude 0%67%0%80%0%

Switzerland · 7 answers

Switzerland
SiteReadCitedChatGPTClaude
wikipedia.orgChatGPT 100% · Claude 0%86%0%100%0%
reddit.comChatGPT 67% · Claude 0%57%0%67%0%
local.chChatGPT 50% · Claude 0%43%0%50%0%
vermoegenszentrum.chChatGPT 17% · Claude 100%29%29%17%100%
smzh.chChatGPT 33% · Claude 0%29%14%33%0%

United Kingdom · 8 answers

United Kingdom
SiteReadCitedChatGPTClaude
reddit.comChatGPT 100% · Claude 0%88%0%100%0%
wikipedia.orgChatGPT 100% · Claude 0%88%0%100%0%
trustpilot.comChatGPT 57% · Claude 100%63%25%57%100%
bexhillukfunding.comChatGPT 57% · Claude 0%50%0%57%0%
insurancetimes.co.ukChatGPT 43% · Claude 100%50%0%43%100%

United States · 11 answers

United States
SiteReadCitedChatGPTClaude
reddit.comChatGPT 100% · Claude 0%91%0%100%0%
wikipedia.orgChatGPT 90% · Claude 0%82%0%90%0%
arxiv.orgChatGPT 60% · Claude 0%55%0%60%0%
kiplinger.comChatGPT 50% · Claude 0%46%0%50%0%
expertise.comChatGPT 30% · Claude 100%36%9.1%30%100%

Who the assistants recommend

The AI Visibility Index counts the businesses the assistants name, for each place.

See the rankings for insurance brokers

How this was measured

The Index method
The question
Each assistant was asked the questions a buyer asks, with web search on: about a local trade in a city, or about software or a consumer brand in a country. Every page its searches returned and every page it gave as a source was kept.
Counting
A site counts once per answer, however many of its pages the answer read. Read is the share of answers that read at least one page of the site; cited is the share that gave one of its pages as the source of a recommendation.
Sources
A site counts as a source only when it appears on 3 or more pages of the Index. Below that it is almost always a business’s own website or a one-off article.
Edition
October 2026. 108 answers: ChatGPT 88, Claude 20.
Coverage
Not every assistant has answered on every page yet this month, so read each assistant’s shares next to its own number of answers.

Citing this data

AIGROW, AI Source Map, Insurance brokers, October 2026, aigrow.gg/ai-sources/for/insurance-brokers. The figures and the data are published under CC BY 4.0: reuse them with a link to this page.

Download the data as JSON

Check your business on the sites the assistants read

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The free scan asks ChatGPT, Claude, Gemini and Grok the questions your customers ask and shows who they name. Check whether your business is on the sites they read before they answer.

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Edition October 2026 · data under CC BY 4.0