Italy: the sites AI assistants read before they recommend a business
228 answers from ChatGPT and Claude about businesses, software and brands, asked with web search on in the language of the country. For each site, the share of answers that read it and the share that cited it as the source of a recommendation.
- Answers
- 228
- ChatGPT: searches per answer
- 3.7
- Claude: searches per answer
- 1.6
- Answers that read wikipedia.org
- 58%
- Answers that read prontopro.it
- 24%
The sites read most in Italy
Every kind of business together. Under each assistant, the share of its own answers.
| Site | Read | Cited | ChatGPT | Claude |
|---|---|---|---|---|
| reddit.comChatGPT 94% · Claude 0% | 80% | 1.8% | 94% | 0% |
| wikipedia.orgChatGPT 69% · Claude 0% | 58% | 0% | 69% | 0% |
| prontopro.itChatGPT 28% · Claude 0% | 24% | 0.9% | 28% | 0% |
| trustpilot.comChatGPT 19% · Claude 35% | 21% | 4.4% | 19% | 35% |
| altraopinione.orgChatGPT 22% · Claude 0% | 19% | 3.1% | 22% | 0% |
| edilnet.itChatGPT 12% · Claude 0% | 10% | 0.4% | 12% | 0% |
| miodottore.itChatGPT 9.8% · Claude 8.8% | 9.6% | 4.8% | 9.8% | 8.8% |
| virgilio.itChatGPT 6.7% · Claude 12% | 7.5% | 1.8% | 6.7% | 12% |
| instapro.itChatGPT 8.8% · Claude 0% | 7.5% | 0% | 8.8% | 0% |
| cylex-italia.itChatGPT 6.7% · Claude 8.8% | 7.0% | 1.8% | 6.7% | 8.8% |
| cronoshare.itChatGPT 6.2% · Claude 12% | 7.0% | 1.3% | 6.2% | 12% |
| localitybiz.itChatGPT 7.7% · Claude 0% | 6.6% | 0.9% | 7.7% | 0% |
| camcom.itChatGPT 6.7% · Claude 2.9% | 6.1% | 0% | 6.7% | 2.9% |
| comune.fi.itChatGPT 6.7% · Claude 0% | 5.7% | 0% | 6.7% | 0% |
| michelin.comChatGPT 6.2% · Claude 0% | 5.3% | 3.9% | 6.2% | 0% |
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<a href="https://aigrow.gg/ai-sources/italy"><img src="https://aigrow.gg/og/ai-sources-italy.jpg" width="1200" height="630" alt="The five sites ChatGPT and Claude read most in Italy, October 2026" style="max-width:100%;height:auto"></a>
<p><a href="https://aigrow.gg/ai-sources/italy">Source: AIGROW AI Source Map, October 2026</a></p>By kind of business
The five sites read most for each kind of business with at least 5 answers here. 19 with fewer are in the data file only.
Accountants · 8 answers
| Site | Read | Cited | ChatGPT | Claude |
|---|---|---|---|---|
| prontopro.itChatGPT 100% · Claude 0% | 88% | 0% | 100% | 0% |
| reddit.comChatGPT 100% · Claude 0% | 88% | 0% | 100% | 0% |
| wikipedia.orgChatGPT 86% · Claude 0% | 75% | 0% | 86% | 0% |
| ilsole24ore.comChatGPT 57% · Claude 0% | 50% | 0% | 57% | 0% |
| legalrank.itChatGPT 57% · Claude 0% | 50% | 0% | 57% | 0% |
Architects · 8 answers
| Site | Read | Cited | ChatGPT | Claude |
|---|---|---|---|---|
| archieinteriors.comChatGPT 100% · Claude 0% | 88% | 13% | 100% | 0% |
| wikipedia.orgChatGPT 100% · Claude 0% | 88% | 0% | 100% | 0% |
| reddit.comChatGPT 71% · Claude 0% | 63% | 0% | 71% | 0% |
| archilovers.comChatGPT 57% · Claude 0% | 50% | 0% | 57% | 0% |
| houzz.itChatGPT 43% · Claude 0% | 38% | 13% | 43% | 0% |
Car repair shops · 8 answers
| Site | Read | Cited | ChatGPT | Claude |
|---|---|---|---|---|
| altraopinione.orgChatGPT 100% · Claude 0% | 88% | 50% | 100% | 0% |
| reddit.comChatGPT 100% · Claude 0% | 88% | 13% | 100% | 0% |
| cylex-italia.itChatGPT 71% · Claude 100% | 75% | 25% | 71% | 100% |
| guidaofficina.itChatGPT 86% · Claude 0% | 75% | 13% | 86% | 0% |
| localitybiz.itChatGPT 86% · Claude 0% | 75% | 13% | 86% | 0% |
Cleaning services · 8 answers
| Site | Read | Cited | ChatGPT | Claude |
|---|---|---|---|---|
| prontopro.itChatGPT 100% · Claude 0% | 88% | 0% | 100% | 0% |
| reddit.comChatGPT 100% · Claude 0% | 88% | 0% | 100% | 0% |
| trustpilot.comChatGPT 71% · Claude 100% | 75% | 25% | 71% | 100% |
| instapro.itChatGPT 71% · Claude 0% | 63% | 0% | 71% | 0% |
| wikipedia.orgChatGPT 71% · Claude 0% | 63% | 0% | 71% | 0% |
Dentists · 8 answers
| Site | Read | Cited | ChatGPT | Claude |
|---|---|---|---|---|
| miodottore.itChatGPT 86% · Claude 100% | 88% | 50% | 86% | 100% |
| reddit.comChatGPT 100% · Claude 0% | 88% | 13% | 100% | 0% |
| alfadocs.comChatGPT 57% · Claude 100% | 63% | 13% | 57% | 100% |
| docdental.itChatGPT 43% · Claude 100% | 50% | 25% | 43% | 100% |
| trustpilot.comChatGPT 57% · Claude 0% | 50% | 13% | 57% | 0% |
Dermatologists · 8 answers
| Site | Read | Cited | ChatGPT | Claude |
|---|---|---|---|---|
| miodottore.itChatGPT 86% · Claude 100% | 88% | 13% | 86% | 100% |
| reddit.comChatGPT 100% · Claude 0% | 88% | 0% | 100% | 0% |
| wikipedia.orgChatGPT 100% · Claude 0% | 88% | 0% | 100% | 0% |
| santagostino.itChatGPT 29% · Claude 0% | 25% | 13% | 29% | 0% |
| topdoctors.itChatGPT 14% · Claude 100% | 25% | 13% | 14% | 100% |
Digital marketing agencies · 8 answers
| Site | Read | Cited | ChatGPT | Claude |
|---|---|---|---|---|
| reddit.comChatGPT 100% · Claude 0% | 88% | 0% | 100% | 0% |
| wikipedia.orgChatGPT 86% · Claude 0% | 75% | 0% | 86% | 0% |
| agimeg.itChatGPT 57% · Claude 0% | 50% | 0% | 57% | 0% |
| guidaagenzie.itChatGPT 57% · Claude 0% | 50% | 0% | 57% | 0% |
| primisugoogle.comChatGPT 57% · Claude 0% | 50% | 0% | 57% | 0% |
Driving schools · 8 answers
| Site | Read | Cited | ChatGPT | Claude |
|---|---|---|---|---|
| reddit.comChatGPT 100% · Claude 0% | 88% | 13% | 100% | 0% |
| scuoleguida10.itChatGPT 86% · Claude 0% | 75% | 50% | 86% | 0% |
| ilportaledellautomobilista.itChatGPT 86% · Claude 0% | 75% | 0% | 86% | 0% |
| aci.itChatGPT 71% · Claude 0% | 63% | 0% | 71% | 0% |
| altraopinione.orgChatGPT 57% · Claude 0% | 50% | 13% | 57% | 0% |
Electricians · 8 answers
| Site | Read | Cited | ChatGPT | Claude |
|---|---|---|---|---|
| prontopro.itChatGPT 100% · Claude 0% | 88% | 25% | 100% | 0% |
| reddit.comChatGPT 100% · Claude 0% | 88% | 0% | 100% | 0% |
| edilnet.itChatGPT 71% · Claude 0% | 63% | 0% | 71% | 0% |
| virgilio.itChatGPT 43% · Claude 100% | 50% | 25% | 43% | 100% |
| cronoshare.itChatGPT 43% · Claude 100% | 50% | 13% | 43% | 100% |
Financial advisors · 8 answers
| Site | Read | Cited | ChatGPT | Claude |
|---|---|---|---|---|
| nafop.orgChatGPT 100% · Claude 0% | 88% | 13% | 100% | 0% |
| reddit.comChatGPT 100% · Claude 0% | 88% | 0% | 100% | 0% |
| wikipedia.orgChatGPT 100% · Claude 0% | 88% | 0% | 100% | 0% |
| we-wealth.comChatGPT 57% · Claude 0% | 50% | 0% | 57% | 0% |
| zurichbank.itChatGPT 57% · Claude 0% | 50% | 0% | 57% | 0% |
Gyms · 8 answers
| Site | Read | Cited | ChatGPT | Claude |
|---|---|---|---|---|
| virginactive.itChatGPT 100% · Claude 0% | 88% | 75% | 100% | 0% |
| reddit.comChatGPT 100% · Claude 0% | 88% | 0% | 100% | 0% |
| wikipedia.orgChatGPT 100% · Claude 0% | 88% | 0% | 100% | 0% |
| bbfit.itChatGPT 71% · Claude 0% | 63% | 13% | 71% | 0% |
| trenitalia.comChatGPT 71% · Claude 0% | 63% | 0% | 71% | 0% |
Hair salons · 8 answers
| Site | Read | Cited | ChatGPT | Claude |
|---|---|---|---|---|
| treatwell.itChatGPT 100% · Claude 100% | 100% | 88% | 100% | 100% |
| reddit.comChatGPT 100% · Claude 0% | 88% | 0% | 100% | 0% |
| italotreno.itChatGPT 71% · Claude 0% | 63% | 0% | 71% | 0% |
| tripadvisor.itChatGPT 57% · Claude 0% | 50% | 0% | 57% | 0% |
| aigrow.ggChatGPT 43% · Claude 0% | 38% | 0% | 43% | 0% |
Hotels · 8 answers
| Site | Read | Cited | ChatGPT | Claude |
|---|---|---|---|---|
| reddit.comChatGPT 100% · Claude 0% | 88% | 0% | 100% | 0% |
| michelin.comChatGPT 71% · Claude 0% | 63% | 25% | 71% | 0% |
| wikipedia.orgChatGPT 71% · Claude 0% | 63% | 0% | 71% | 0% |
| timeout.comChatGPT 57% · Claude 0% | 50% | 25% | 57% | 0% |
| moneyweek.comChatGPT 57% · Claude 0% | 50% | 13% | 57% | 0% |
Insurance brokers · 8 answers
| Site | Read | Cited | ChatGPT | Claude |
|---|---|---|---|---|
| reddit.comChatGPT 100% · Claude 0% | 88% | 0% | 100% | 0% |
| wikipedia.orgChatGPT 100% · Claude 0% | 88% | 0% | 100% | 0% |
| howdengroup.comChatGPT 43% · Claude 0% | 38% | 38% | 43% | 0% |
| facile.itChatGPT 29% · Claude 100% | 38% | 25% | 29% | 100% |
| assicurazioni.itChatGPT 43% · Claude 0% | 38% | 0% | 43% | 0% |
Interior designers · 8 answers
| Site | Read | Cited | ChatGPT | Claude |
|---|---|---|---|---|
| reddit.comChatGPT 100% · Claude 0% | 88% | 0% | 100% | 0% |
| wikipedia.orgChatGPT 100% · Claude 0% | 88% | 0% | 100% | 0% |
| houzz.itChatGPT 86% · Claude 0% | 75% | 63% | 86% | 0% |
| wallpaper.comChatGPT 43% · Claude 100% | 50% | 13% | 43% | 100% |
| spazibelli.comChatGPT 57% · Claude 0% | 50% | 0% | 57% | 0% |
Lawyers · 8 answers
| Site | Read | Cited | ChatGPT | Claude |
|---|---|---|---|---|
| legalrank.itChatGPT 86% · Claude 0% | 75% | 0% | 86% | 0% |
| reddit.comChatGPT 86% · Claude 0% | 75% | 0% | 86% | 0% |
| wikipedia.orgChatGPT 86% · Claude 0% | 75% | 0% | 86% | 0% |
| chambers.comChatGPT 71% · Claude 0% | 63% | 25% | 71% | 0% |
| legal500.comChatGPT 57% · Claude 0% | 50% | 25% | 57% | 0% |
Moving companies · 8 answers
| Site | Read | Cited | ChatGPT | Claude |
|---|---|---|---|---|
| traslocodiretto.comChatGPT 100% · Claude 0% | 88% | 63% | 100% | 0% |
| reddit.comChatGPT 100% · Claude 0% | 88% | 13% | 100% | 0% |
| prontopro.itChatGPT 86% · Claude 0% | 75% | 0% | 86% | 0% |
| sevendaysweb.comChatGPT 71% · Claude 0% | 63% | 0% | 71% | 0% |
| instapro.itChatGPT 57% · Claude 0% | 50% | 0% | 57% | 0% |
Physiotherapists · 8 answers
| Site | Read | Cited | ChatGPT | Claude |
|---|---|---|---|---|
| miodottore.itChatGPT 100% · Claude 100% | 100% | 75% | 100% | 100% |
| egovitality.itChatGPT 100% · Claude 0% | 88% | 25% | 100% | 0% |
| reddit.comChatGPT 100% · Claude 0% | 88% | 0% | 100% | 0% |
| topdoctors.itChatGPT 71% · Claude 0% | 63% | 0% | 71% | 0% |
| wikipedia.orgChatGPT 71% · Claude 0% | 63% | 0% | 71% | 0% |
Plumbers · 8 answers
| Site | Read | Cited | ChatGPT | Claude |
|---|---|---|---|---|
| prontopro.itChatGPT 100% · Claude 0% | 88% | 0% | 100% | 0% |
| reddit.comChatGPT 100% · Claude 0% | 88% | 0% | 100% | 0% |
| cronoshare.itChatGPT 71% · Claude 100% | 75% | 13% | 71% | 100% |
| idraulicisubito.comChatGPT 71% · Claude 0% | 63% | 0% | 71% | 0% |
| idraulicoplus.comChatGPT 57% · Claude 0% | 50% | 13% | 57% | 0% |
Real estate agencies · 8 answers
| Site | Read | Cited | ChatGPT | Claude |
|---|---|---|---|---|
| immobiliare.itChatGPT 100% · Claude 0% | 88% | 25% | 100% | 0% |
| reddit.comChatGPT 100% · Claude 0% | 88% | 0% | 100% | 0% |
| realadvisor.itChatGPT 71% · Claude 100% | 75% | 38% | 71% | 100% |
| trustpilot.comChatGPT 71% · Claude 100% | 75% | 25% | 71% | 100% |
| gabetti.itChatGPT 71% · Claude 0% | 63% | 50% | 71% | 0% |
Restaurants · 8 answers
| Site | Read | Cited | ChatGPT | Claude |
|---|---|---|---|---|
| michelin.comChatGPT 100% · Claude 0% | 88% | 88% | 100% | 0% |
| reddit.comChatGPT 100% · Claude 0% | 88% | 0% | 100% | 0% |
| wikipedia.orgChatGPT 100% · Claude 0% | 88% | 0% | 100% | 0% |
| gamberorosso.itChatGPT 43% · Claude 0% | 38% | 13% | 43% | 0% |
| restaurantsforkings.comChatGPT 43% · Claude 0% | 38% | 0% | 43% | 0% |
Roofers · 8 answers
| Site | Read | Cited | ChatGPT | Claude |
|---|---|---|---|---|
| edilnet.itChatGPT 100% · Claude 0% | 88% | 0% | 100% | 0% |
| reddit.comChatGPT 100% · Claude 0% | 88% | 0% | 100% | 0% |
| instapro.itChatGPT 86% · Claude 0% | 75% | 0% | 86% | 0% |
| prontopro.itChatGPT 71% · Claude 0% | 63% | 0% | 71% | 0% |
| trustpilot.comChatGPT 43% · Claude 100% | 50% | 0% | 43% | 100% |
Veterinarians · 8 answers
| Site | Read | Cited | ChatGPT | Claude |
|---|---|---|---|---|
| reddit.comChatGPT 86% · Claude 0% | 75% | 0% | 86% | 0% |
| wikipedia.orgChatGPT 86% · Claude 0% | 75% | 0% | 86% | 0% |
| canispedia.comChatGPT 43% · Claude 0% | 38% | 0% | 43% | 0% |
| infovet.vetChatGPT 43% · Claude 0% | 38% | 0% | 43% | 0% |
| altraopinione.orgChatGPT 29% · Claude 0% | 25% | 0% | 29% | 0% |
Web design agencies · 8 answers
| Site | Read | Cited | ChatGPT | Claude |
|---|---|---|---|---|
| reddit.comChatGPT 100% · Claude 0% | 88% | 0% | 100% | 0% |
| wikipedia.orgChatGPT 100% · Claude 0% | 88% | 0% | 100% | 0% |
| guidaagenzie.itChatGPT 71% · Claude 0% | 63% | 0% | 71% | 0% |
| sortlist.itChatGPT 57% · Claude 0% | 50% | 13% | 57% | 0% |
| goodfirms.coChatGPT 14% · Claude 100% | 25% | 13% | 14% | 100% |
Wedding photographers · 8 answers
| Site | Read | Cited | ChatGPT | Claude |
|---|---|---|---|---|
| matrimonio.comChatGPT 100% · Claude 100% | 100% | 100% | 100% | 100% |
| reddit.comChatGPT 100% · Claude 0% | 88% | 0% | 100% | 0% |
| fearlessphotographers.comChatGPT 86% · Claude 0% | 75% | 38% | 86% | 0% |
| wikipedia.orgChatGPT 86% · Claude 0% | 75% | 0% | 86% | 0% |
| nabisphotographers.comChatGPT 71% · Claude 0% | 63% | 13% | 71% | 0% |
How this was measured
- The question
- Each assistant was asked the questions a buyer asks, with web search on: about a local trade in a city, or about software or a consumer brand in a country. Every page its searches returned and every page it gave as a source was kept.
- Counting
- A site counts once per answer, however many of its pages the answer read. Read is the share of answers that read at least one page of the site; cited is the share that gave one of its pages as the source of a recommendation.
- Sources
- A site counts as a source only when it appears on 3 or more pages of the Index. Below that it is almost always a business’s own website or a one-off article.
- Edition
- October 2026. 228 answers: ChatGPT 194, Claude 34.
- Coverage
- Not every assistant has answered on every page yet this month, so read each assistant’s shares next to its own number of answers.
Citing this data
AIGROW, AI Source Map, Italy, October 2026, aigrow.gg/ai-sources/italy. The figures and the data are published under CC BY 4.0: reuse them with a link to this page.
Is your business on the sites the assistants read?
The free scan asks ChatGPT, Claude, Gemini and Grok the questions your customers ask and shows who they name. Check whether your business is on the sites they read before they answer.
Edition October 2026 · data under CC BY 4.0