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AI Source Map · October 2026

Italy: the sites AI assistants read before they recommend a business

228 answers from ChatGPT and Claude about businesses, software and brands, asked with web search on in the language of the country. For each site, the share of answers that read it and the share that cited it as the source of a recommendation.

Italy
80%of answers read reddit.com
Answers
228
ChatGPT: searches per answer
3.7
Claude: searches per answer
1.6
Answers that read wikipedia.org
58%
Answers that read prontopro.it
24%

Download the data as JSON

The sites read most in Italy

Every kind of business together. Under each assistant, the share of its own answers.

The sites read most in Italy
SiteReadCitedChatGPTClaude
reddit.comChatGPT 94% · Claude 0%80%1.8%94%0%
wikipedia.orgChatGPT 69% · Claude 0%58%0%69%0%
prontopro.itChatGPT 28% · Claude 0%24%0.9%28%0%
trustpilot.comChatGPT 19% · Claude 35%21%4.4%19%35%
altraopinione.orgChatGPT 22% · Claude 0%19%3.1%22%0%
edilnet.itChatGPT 12% · Claude 0%10%0.4%12%0%
miodottore.itChatGPT 9.8% · Claude 8.8%9.6%4.8%9.8%8.8%
virgilio.itChatGPT 6.7% · Claude 12%7.5%1.8%6.7%12%
instapro.itChatGPT 8.8% · Claude 0%7.5%0%8.8%0%
cylex-italia.itChatGPT 6.7% · Claude 8.8%7.0%1.8%6.7%8.8%
cronoshare.itChatGPT 6.2% · Claude 12%7.0%1.3%6.2%12%
localitybiz.itChatGPT 7.7% · Claude 0%6.6%0.9%7.7%0%
camcom.itChatGPT 6.7% · Claude 2.9%6.1%0%6.7%2.9%
comune.fi.itChatGPT 6.7% · Claude 0%5.7%0%6.7%0%
michelin.comChatGPT 6.2% · Claude 0%5.3%3.9%6.2%0%

Use this chart

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The five sites ChatGPT and Claude read most in Italy, October 2026
<a href="https://aigrow.gg/ai-sources/italy"><img src="https://aigrow.gg/og/ai-sources-italy.jpg" width="1200" height="630" alt="The five sites ChatGPT and Claude read most in Italy, October 2026" style="max-width:100%;height:auto"></a>
<p><a href="https://aigrow.gg/ai-sources/italy">Source: AIGROW AI Source Map, October 2026</a></p>

By kind of business

The five sites read most for each kind of business with at least 5 answers here. 19 with fewer are in the data file only.

Accountants · 8 answers

Accountants
SiteReadCitedChatGPTClaude
prontopro.itChatGPT 100% · Claude 0%88%0%100%0%
reddit.comChatGPT 100% · Claude 0%88%0%100%0%
wikipedia.orgChatGPT 86% · Claude 0%75%0%86%0%
ilsole24ore.comChatGPT 57% · Claude 0%50%0%57%0%
legalrank.itChatGPT 57% · Claude 0%50%0%57%0%

Architects · 8 answers

Architects
SiteReadCitedChatGPTClaude
archieinteriors.comChatGPT 100% · Claude 0%88%13%100%0%
wikipedia.orgChatGPT 100% · Claude 0%88%0%100%0%
reddit.comChatGPT 71% · Claude 0%63%0%71%0%
archilovers.comChatGPT 57% · Claude 0%50%0%57%0%
houzz.itChatGPT 43% · Claude 0%38%13%43%0%

Car repair shops · 8 answers

Car repair shops
SiteReadCitedChatGPTClaude
altraopinione.orgChatGPT 100% · Claude 0%88%50%100%0%
reddit.comChatGPT 100% · Claude 0%88%13%100%0%
cylex-italia.itChatGPT 71% · Claude 100%75%25%71%100%
guidaofficina.itChatGPT 86% · Claude 0%75%13%86%0%
localitybiz.itChatGPT 86% · Claude 0%75%13%86%0%

Cleaning services · 8 answers

Cleaning services
SiteReadCitedChatGPTClaude
prontopro.itChatGPT 100% · Claude 0%88%0%100%0%
reddit.comChatGPT 100% · Claude 0%88%0%100%0%
trustpilot.comChatGPT 71% · Claude 100%75%25%71%100%
instapro.itChatGPT 71% · Claude 0%63%0%71%0%
wikipedia.orgChatGPT 71% · Claude 0%63%0%71%0%

Dentists · 8 answers

Dentists
SiteReadCitedChatGPTClaude
miodottore.itChatGPT 86% · Claude 100%88%50%86%100%
reddit.comChatGPT 100% · Claude 0%88%13%100%0%
alfadocs.comChatGPT 57% · Claude 100%63%13%57%100%
docdental.itChatGPT 43% · Claude 100%50%25%43%100%
trustpilot.comChatGPT 57% · Claude 0%50%13%57%0%

Dermatologists · 8 answers

Dermatologists
SiteReadCitedChatGPTClaude
miodottore.itChatGPT 86% · Claude 100%88%13%86%100%
reddit.comChatGPT 100% · Claude 0%88%0%100%0%
wikipedia.orgChatGPT 100% · Claude 0%88%0%100%0%
santagostino.itChatGPT 29% · Claude 0%25%13%29%0%
topdoctors.itChatGPT 14% · Claude 100%25%13%14%100%

Digital marketing agencies · 8 answers

Digital marketing agencies
SiteReadCitedChatGPTClaude
reddit.comChatGPT 100% · Claude 0%88%0%100%0%
wikipedia.orgChatGPT 86% · Claude 0%75%0%86%0%
agimeg.itChatGPT 57% · Claude 0%50%0%57%0%
guidaagenzie.itChatGPT 57% · Claude 0%50%0%57%0%
primisugoogle.comChatGPT 57% · Claude 0%50%0%57%0%

Driving schools · 8 answers

Driving schools
SiteReadCitedChatGPTClaude
reddit.comChatGPT 100% · Claude 0%88%13%100%0%
scuoleguida10.itChatGPT 86% · Claude 0%75%50%86%0%
ilportaledellautomobilista.itChatGPT 86% · Claude 0%75%0%86%0%
aci.itChatGPT 71% · Claude 0%63%0%71%0%
altraopinione.orgChatGPT 57% · Claude 0%50%13%57%0%

Electricians · 8 answers

Electricians
SiteReadCitedChatGPTClaude
prontopro.itChatGPT 100% · Claude 0%88%25%100%0%
reddit.comChatGPT 100% · Claude 0%88%0%100%0%
edilnet.itChatGPT 71% · Claude 0%63%0%71%0%
virgilio.itChatGPT 43% · Claude 100%50%25%43%100%
cronoshare.itChatGPT 43% · Claude 100%50%13%43%100%

Financial advisors · 8 answers

Financial advisors
SiteReadCitedChatGPTClaude
nafop.orgChatGPT 100% · Claude 0%88%13%100%0%
reddit.comChatGPT 100% · Claude 0%88%0%100%0%
wikipedia.orgChatGPT 100% · Claude 0%88%0%100%0%
we-wealth.comChatGPT 57% · Claude 0%50%0%57%0%
zurichbank.itChatGPT 57% · Claude 0%50%0%57%0%

Gyms · 8 answers

Gyms
SiteReadCitedChatGPTClaude
virginactive.itChatGPT 100% · Claude 0%88%75%100%0%
reddit.comChatGPT 100% · Claude 0%88%0%100%0%
wikipedia.orgChatGPT 100% · Claude 0%88%0%100%0%
bbfit.itChatGPT 71% · Claude 0%63%13%71%0%
trenitalia.comChatGPT 71% · Claude 0%63%0%71%0%

Hair salons · 8 answers

Hair salons
SiteReadCitedChatGPTClaude
treatwell.itChatGPT 100% · Claude 100%100%88%100%100%
reddit.comChatGPT 100% · Claude 0%88%0%100%0%
italotreno.itChatGPT 71% · Claude 0%63%0%71%0%
tripadvisor.itChatGPT 57% · Claude 0%50%0%57%0%
aigrow.ggChatGPT 43% · Claude 0%38%0%43%0%

Hotels · 8 answers

Hotels
SiteReadCitedChatGPTClaude
reddit.comChatGPT 100% · Claude 0%88%0%100%0%
michelin.comChatGPT 71% · Claude 0%63%25%71%0%
wikipedia.orgChatGPT 71% · Claude 0%63%0%71%0%
timeout.comChatGPT 57% · Claude 0%50%25%57%0%
moneyweek.comChatGPT 57% · Claude 0%50%13%57%0%

Insurance brokers · 8 answers

Insurance brokers
SiteReadCitedChatGPTClaude
reddit.comChatGPT 100% · Claude 0%88%0%100%0%
wikipedia.orgChatGPT 100% · Claude 0%88%0%100%0%
howdengroup.comChatGPT 43% · Claude 0%38%38%43%0%
facile.itChatGPT 29% · Claude 100%38%25%29%100%
assicurazioni.itChatGPT 43% · Claude 0%38%0%43%0%

Interior designers · 8 answers

Interior designers
SiteReadCitedChatGPTClaude
reddit.comChatGPT 100% · Claude 0%88%0%100%0%
wikipedia.orgChatGPT 100% · Claude 0%88%0%100%0%
houzz.itChatGPT 86% · Claude 0%75%63%86%0%
wallpaper.comChatGPT 43% · Claude 100%50%13%43%100%
spazibelli.comChatGPT 57% · Claude 0%50%0%57%0%

Lawyers · 8 answers

Lawyers
SiteReadCitedChatGPTClaude
legalrank.itChatGPT 86% · Claude 0%75%0%86%0%
reddit.comChatGPT 86% · Claude 0%75%0%86%0%
wikipedia.orgChatGPT 86% · Claude 0%75%0%86%0%
chambers.comChatGPT 71% · Claude 0%63%25%71%0%
legal500.comChatGPT 57% · Claude 0%50%25%57%0%

Moving companies · 8 answers

Moving companies
SiteReadCitedChatGPTClaude
traslocodiretto.comChatGPT 100% · Claude 0%88%63%100%0%
reddit.comChatGPT 100% · Claude 0%88%13%100%0%
prontopro.itChatGPT 86% · Claude 0%75%0%86%0%
sevendaysweb.comChatGPT 71% · Claude 0%63%0%71%0%
instapro.itChatGPT 57% · Claude 0%50%0%57%0%

Physiotherapists · 8 answers

Physiotherapists
SiteReadCitedChatGPTClaude
miodottore.itChatGPT 100% · Claude 100%100%75%100%100%
egovitality.itChatGPT 100% · Claude 0%88%25%100%0%
reddit.comChatGPT 100% · Claude 0%88%0%100%0%
topdoctors.itChatGPT 71% · Claude 0%63%0%71%0%
wikipedia.orgChatGPT 71% · Claude 0%63%0%71%0%

Plumbers · 8 answers

Plumbers
SiteReadCitedChatGPTClaude
prontopro.itChatGPT 100% · Claude 0%88%0%100%0%
reddit.comChatGPT 100% · Claude 0%88%0%100%0%
cronoshare.itChatGPT 71% · Claude 100%75%13%71%100%
idraulicisubito.comChatGPT 71% · Claude 0%63%0%71%0%
idraulicoplus.comChatGPT 57% · Claude 0%50%13%57%0%

Real estate agencies · 8 answers

Real estate agencies
SiteReadCitedChatGPTClaude
immobiliare.itChatGPT 100% · Claude 0%88%25%100%0%
reddit.comChatGPT 100% · Claude 0%88%0%100%0%
realadvisor.itChatGPT 71% · Claude 100%75%38%71%100%
trustpilot.comChatGPT 71% · Claude 100%75%25%71%100%
gabetti.itChatGPT 71% · Claude 0%63%50%71%0%

Restaurants · 8 answers

Restaurants
SiteReadCitedChatGPTClaude
michelin.comChatGPT 100% · Claude 0%88%88%100%0%
reddit.comChatGPT 100% · Claude 0%88%0%100%0%
wikipedia.orgChatGPT 100% · Claude 0%88%0%100%0%
gamberorosso.itChatGPT 43% · Claude 0%38%13%43%0%
restaurantsforkings.comChatGPT 43% · Claude 0%38%0%43%0%

Roofers · 8 answers

Roofers
SiteReadCitedChatGPTClaude
edilnet.itChatGPT 100% · Claude 0%88%0%100%0%
reddit.comChatGPT 100% · Claude 0%88%0%100%0%
instapro.itChatGPT 86% · Claude 0%75%0%86%0%
prontopro.itChatGPT 71% · Claude 0%63%0%71%0%
trustpilot.comChatGPT 43% · Claude 100%50%0%43%100%

Veterinarians · 8 answers

Veterinarians
SiteReadCitedChatGPTClaude
reddit.comChatGPT 86% · Claude 0%75%0%86%0%
wikipedia.orgChatGPT 86% · Claude 0%75%0%86%0%
canispedia.comChatGPT 43% · Claude 0%38%0%43%0%
infovet.vetChatGPT 43% · Claude 0%38%0%43%0%
altraopinione.orgChatGPT 29% · Claude 0%25%0%29%0%

Web design agencies · 8 answers

Web design agencies
SiteReadCitedChatGPTClaude
reddit.comChatGPT 100% · Claude 0%88%0%100%0%
wikipedia.orgChatGPT 100% · Claude 0%88%0%100%0%
guidaagenzie.itChatGPT 71% · Claude 0%63%0%71%0%
sortlist.itChatGPT 57% · Claude 0%50%13%57%0%
goodfirms.coChatGPT 14% · Claude 100%25%13%14%100%

Wedding photographers · 8 answers

Wedding photographers
SiteReadCitedChatGPTClaude
matrimonio.comChatGPT 100% · Claude 100%100%100%100%100%
reddit.comChatGPT 100% · Claude 0%88%0%100%0%
fearlessphotographers.comChatGPT 86% · Claude 0%75%38%86%0%
wikipedia.orgChatGPT 86% · Claude 0%75%0%86%0%
nabisphotographers.comChatGPT 71% · Claude 0%63%13%71%0%

Who the assistants recommend

The AI Visibility Index counts the businesses, software and brands the assistants name, place by place. Its pages for Italy:

How this was measured

The question
Each assistant was asked the questions a buyer asks, with web search on: about a local trade in a city, or about software or a consumer brand in a country. Every page its searches returned and every page it gave as a source was kept.
Counting
A site counts once per answer, however many of its pages the answer read. Read is the share of answers that read at least one page of the site; cited is the share that gave one of its pages as the source of a recommendation.
Sources
A site counts as a source only when it appears on 3 or more pages of the Index. Below that it is almost always a business’s own website or a one-off article.
Edition
October 2026. 228 answers: ChatGPT 194, Claude 34.
Coverage
Not every assistant has answered on every page yet this month, so read each assistant’s shares next to its own number of answers.

Citing this data

AIGROW, AI Source Map, Italy, October 2026, aigrow.gg/ai-sources/italy. The figures and the data are published under CC BY 4.0: reuse them with a link to this page.

Is your business on the sites the assistants read?

The free scan asks ChatGPT, Claude, Gemini and Grok the questions your customers ask and shows who they name. Check whether your business is on the sites they read before they answer.

Edition October 2026 · data under CC BY 4.0