Replace the SDR

The leads that go cold while nobody calls them

Most pipelines do not lose deals, they lose speed. An AI SDR scores every inbound lead the moment it arrives, researches the company, personalises the first touch and books the meeting, then hands a qualified conversation to a person who closes.

Scope an AI SDRSee the arithmetic

From $1,990 to build, then $390 a month to run, including enrichment and model usage. Live in 7 to 10 days.

Replace the SDR
5 minthe window an inbound lead is worth chasing in, and the one nobody hits by hand
Lead scored
on arrival
Account researched
before writing
Booked into
the closer's calendar
Written back to
HubSpot or Salesforce
Cold lists
never

From $1,990 to build, then $390 a month including enrichment and model usage. A person still runs the call.

An AI SDR scores each inbound lead as it arrives, researches the company, writes a personalised first touch and books the meeting, then hands a qualified conversation to the person who closes it. First contact lands inside the five-minute window an inbound lead is worth chasing in, which nobody hits by hand.

The numbers

Why this one is worth automating

Four figures with their sources attached. The salary line is a typical loaded cost for a US small business, which makes it an anchor rather than a measurement of yours.

Pay by state and task
5 minthe response window inside which an inbound lead is dramatically more likely to convertlead response research
$5,400typical loaded monthly cost of one SDR in the US, base plus commissionanchor, not your number
4.4×the value of a visitor from AI search against one from organic search, measured by conversion rateSemrush AI search study, 2025
24/7the hours an inbound form is open, against the hours anyone is watching itstructural
Side by side

A person against the system

The last row is the one that decides it. Everything above it is arithmetic; that one is judgement, and it is the reason this is a replacement of a task rather than of a person.

Work it out with your own cost
DimensionA person doing itThe system
Inbound response timeHours to next morningUnder five minutes
Leads researchedThe promising-looking onesAll of them
Monthly cost$5,400 loaded, typical$390 plus setup
Cost per booked meetingSalary divided by bookingsUsage only
Ramp time30 to 90 daysDays
Runs the actual sales callYesNo: a person closes
The line

What it handles, and what it does not

Read the right column first. A page that claims the whole job is telling you it has never run one of these in production.

What it handles
  • Scores every inbound lead against behaviour and firmographics as it arrives
  • Researches the company and the person before writing anything
  • Writes a first touch that references something real, not a merge field
  • Follows up on your cadence and stops the moment someone replies
  • Books qualified conversations straight into the closer's calendar
  • Writes everything back to HubSpot or Salesforce, with the reasoning attached
What stays with a person
  • Running the sales call: it books a qualified conversation for a person
  • Cold outbound to purchased lists, which we will not build
  • Negotiating, discounting or committing to anything on your behalf
  • Deciding who is a bad fit on its own: the disqualification rules are yours
  • Replacing a closer, at any volume
Four steps

How it goes live without a bad week

Every rollout here starts on the work nobody is doing today, and widens only against evidence. Nothing that currently works changes on day one.

You define qualifiedWhat a good lead looks like, what disqualifies one immediately, and what a booked meeting has to contain to be worth a closer's hour. In writing, because most pipelines have never had this written down.1 houryour side
We wire it to the CRMScoring model, enrichment sources, message templates and the calendar. It reads and writes where your pipeline already lives rather than beside it.7 to 10 daysour side
It drafts for a fortnightEvery first touch is drafted for approval before sending. Your team can correct the voice and rules on real inbound leads before deciding whether any segment may send automatically.Weeks 1 to 2you approve
It sends, you closeReleased segment by segment on reply rate rather than on a date. Everything it sends and every reason it scored a lead the way it did stays visible in the CRM.Ongoingper segment
The money

What it costs to build and to run

Two numbers, both fixed before anything starts. There is no per-seat fee, no per-resolution fee and no minimum term.

Scoring only? The lead scoring system is cheaper
To buildFrom $1,990

to build, then $390 a month to run, including enrichment and model usage.

To run$390/mo

Hosting, model usage and monitoring. Cancel any month, and the system stays yours.

Live in7 to 10 days

From the first conversation to something running, with the rollout above between them.

Before you commit

The questions that actually decide this, including the ones with an uncomfortable answer.

The other fourReplace the receptionistReplace tier-one supportReplace the reconciliationReplace the content freelancer

No, and we will not build one. It works inbound and on your existing relationships: leads that came to you, accounts you already talk to, and lists you own. Cold outbound to purchased data is where this category earns its reputation and we are not in it.

They are drafted from real research about the account, not from a merge field, and for the first two weeks your team approves every one before it sends. That fortnight is where the voice gets fixed, and it is the part most teams try to skip.

It depends on enrichment, model usage, message volume, and booking rate. Compare the quoted running cost with your measured cost per qualified meeting. We do not publish a generic payback figure because those inputs vary by pipeline.

It handles speed, research, scoring, and the approved first-touch workflow. A person still handles the sales conversation, judgement, negotiation, and close. Whether that changes headcount depends on your volume and process.

HubSpot and Salesforce natively, and anything else with an API. Scores, reasoning and message history are written back so nothing lives in a system your team does not already open.

Count it before you replace it.

The audit prices what this task currently costs you, in your own numbers rather than in a typical loaded figure, and says whether it is the one worth removing first. It is $290 and it comes off the build.

Scope an AI SDRPrice it first

From $1,990 · live in 7 to 10 days · no per-seat fees