How to get your business recommended by ChatGPT
ChatGPT names businesses from what it can read about them: directories, reviews, articles and their own pages. You cannot buy a mention, but you can change what it reads, and you can check what it says about you today.
The audit: $490 once, delivered within 5 working days or refunded, and credited in full against the first month of Complete AI Visibility, $990 a month.
- ChatGPT
- 2.6 names per answer
- Claude
- 2.7 names per answer
- Gemini
- 5.0 names per answer
- Grok
- 1.2 names per answer
Every question put 3 times to each assistant. Published monthly, free to cite. Claude was asked each question once on 1,755 rankings.
To get your business recommended by ChatGPT, make sure the public sources it reads describe you clearly and consistently: your website, your Google Business Profile, the directories and review sites in your trade, and articles that mention you. There is no paid placement in the answer. The names change between runs, so measure across repeated questions rather than one answer.
Who asks this question
Owners who heard a customer say they found a competitor through ChatGPT, and want to know what to do about it.
Local businesses
Practices, trades, restaurants and shops whose customers now ask an assistant for a recommendation instead of scrolling a list.
Firms that sell a service
Agencies, advisers and consultancies whose buyers ask for a shortlist before they contact anyone.
Software and online shops
Products that buyers compare by asking which tool or store is best for a job.
Not for you if
You want a guaranteed mention. Nobody can sell one, including us.
Three ways to act on it
Start free, and pay only when you want the evidence or the work.
The free scan
Five questions a customer would ask, put to AI assistants, and who got named instead of you. About two minutes, no account.
The audit, $490
Twenty to forty buying prompts across four assistants, every answer recorded, the sources they cite, and an ordered list of fixes. Within 5 working days or refunded.
Complete AI Visibility, $990 a month
We do the work on that list every month: your profile, directory citations, structured data, pages and answers, three competitors compared, and a monthly report.
What it costs, when it arrives
Two things can be bought today, each from one field and a card. Neither needs an account or a call, and neither promises a first place or a ranking in any assistant.
Twenty to forty of your buying questions put to four assistants, every answer recorded with the model and the date, the sources they cite, and the fixes in the order they matter.
Paid once, delivered within 5 working days or refunded, and credited in full against the first month of Complete AI Visibility.
Every month for one site: your Google Business Profile curated, citations in the right directories, structured data, pages and answers written for your customers’ questions, a comparison with three competitors, and a measurement and report against the baseline.
Your plan within 5 working days, the first month of work within 30 days, the report by the 5th of every month, and a reply from us within 1 working day.
What the measurement looks like
A real excerpt from the AIGROW Index, October 2026 edition: the 4 questions below were put to ChatGPT, Claude, Gemini and Grok, 3 times each. The audit runs the same measurement on twenty to forty of your own buying questions, with your business in the rows.
Dentists in London
- 1Who is the best dentist in London?
- 2I need a dentist in London for a check-up and a cleaning. Which practices would you recommend?
- 3Which dental clinic in London is good for dental implants?
- 4I have a toothache and need an emergency dentist in London. Who should I call?
| Business | In answers | ChatGPT | Claude | Gemini | Grok |
|---|---|---|---|---|---|
| Bupa Dental Care | 46% | 67% | 17% | 92% | 8% |
| Harley Street Dental Studio | 21% | · | 8% | 75% | · |
| Smilepod | 21% | · | · | 83% | · |
| Harley Street Dental Clinic | 19% | 50% | 17% | · | 8% |
| Elleven Dental Wellness | 15% | · | · | 58% | · |
In answers: the share of all the answers to this search that named the business. Under each assistant: the same share in that assistant’s answers alone. A dot means it never named the business. 55% of the names came back when the same assistant was asked the same question again.
How ChatGPT chooses which businesses to name
ChatGPT answers from two places: what the model learned in training and, when it searches the web, the pages it finds for the question. For a local or recent question it usually searches, so the businesses it names are the ones that the directories, review sites, maps and articles it finds agree on.
The answer is not fixed. Ask the same question twice and some of the names change, and different assistants agree on even fewer. One answer tells you little. A measurement across repeated questions tells you how often you are named, and who is named instead.
What you can change
Say what you do, where and for whom, in plain words on your own site, and mark it up with structured data. Keep your Google Business Profile complete. Make your name, address and phone number match on the directories and review sites in your trade and your country.
Earn mentions on pages that already answer your customers’ questions: local guides, trade associations, comparison articles and the press. Answer the questions customers ask on your own pages, with prices and specifics where you can. Ask happy customers for reviews where your customers read them.
How to check what ChatGPT says about you
Ask the questions your customers would ask, in their words, several times, and write down who is named. Do the same in more than one assistant. The free scan on this page does this for five questions and shows the names that came back.
Model API probes record what a configured model answers. They do not reproduce a customer’s own ChatGPT session, which can depend on memory, location and settings.
What our own measurements show about ChatGPT
Four findings from the AIGROW Index, the AI Source Map and our study of ChatGPT with and without web search, with the edition shown for each. These describe ChatGPT's answers across the studies. Use the free checker to see what it says about your business.
With web search, it read reddit.com in 89.4% of its answers
Across 2,580 answers in the October 2026 AI Source Map, ChatGPT averaged 3.9 searches and 15.9 sites read per answer. After reddit.com came wikipedia.org (65.7% of answers) and trustpilot.com (12.2%).
Without web search, it named a business in 93.9% of its answers about local trades
In the October 2026 Index, it named no business in 1,615 of 26,400 answers about trades in a city. It nearly always gave a name for software and consumer brands: 0.0% of software answers and 0.4% of brand answers named no business.
When the question was repeated, 53.0% of the businesses it named appeared again
The September 2026 Index asked ChatGPT each question more than once. The remaining names changed between answers, so a single reply gives a partial view of what it says about a category.
With web search, the business it named first was missing from its answers without search on 62.7% of pages
Our October 2026 study found this on 876 of 1,398 pages, each tested once with web search and up to 12 times without. On 667 of them, none of the businesses named with web search appeared in the answers without search.
Every assistant names different businesses
Four figures from the AIGROW Index, which puts the same buying questions to each assistant every month and publishes every answer. Being named by one of them says little about the others.
Questions owners ask
Price, delivery, what is promised and what is not.
Find out what ChatGPT says about you today.
Five questions a customer would ask, the names that came back, and who is named instead of you. Free, in about two minutes.
The audit: $490 once · within 5 working days or refunded