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Accountants in Melbourne that AI assistants recommend

William Buck is named most, in 33% of 36 answers.

The ranking

AI Recommendation Rate

Accountants in Melbourne named by AI assistants, November 2026

  1. 1William Buck33%

    95%: 20 to 50%

    ChatGPT
    42%
    Claude
    58%
    Gemini
    0%
    Questions
    3 of 4
    Avg. position
    2.6

    Named in answers to

    • Who is the best accountant in Melbourne?, from ChatGPT and Claude
    • I run a small business in Melbourne. Which accounting firm would you recommend?, from ChatGPT and Claude
    • I need help with my tax return in Melbourne. Which tax agent should I use?, from Claude

    Also written William Buck Melbourne, William Buck — Melbourne

    Is this your business?
  2. 2H&R Block31%

    95%: 18 to 47%

    ChatGPT
    25%
    Claude
    33%
    Gemini
    33%
    Questions
    3 of 4
    Avg. position
    1.5

    Named in answers to

    • Who is the best accountant in Melbourne?, from Gemini
    • I run a small business in Melbourne. Which accounting firm would you recommend?, from Claude
    • I need help with my tax return in Melbourne. Which tax agent should I use?, from ChatGPT, Claude and Gemini

    Also written H&R Block Australia, H&R Block Melbourne, H&R Block Melbourne CBD, H&R Block Business

    Is this your business?
  3. 3Pitcher Partners28%

    95%: 16 to 44%

    ChatGPT
    42%
    Claude
    42%
    Gemini
    0%
    Questions
    2 of 4
    Avg. position
    1.9

    Named in answers to

    • Who is the best accountant in Melbourne?, from ChatGPT and Claude
    • I run a small business in Melbourne. Which accounting firm would you recommend?, from ChatGPT and Claude

    Also written Pitcher Partners Melbourne

    Is this your business?
  4. 4Inovayt Accounting25%

    95%: 14 to 41%

    ChatGPT
    0%
    Claude
    0%
    Gemini
    75%
    Questions
    3 of 4
    Avg. position
    1.7

    Named in answers to

    • Who is the best accountant in Melbourne?, from Gemini
    • I run a small business in Melbourne. Which accounting firm would you recommend?, from Gemini
    • I need help with my tax return in Melbourne. Which tax agent should I use?, from Gemini
    Is this your business?
  5. 5RSM Australia22%

    95%: 12 to 38%

    ChatGPT
    25%
    Claude
    42%
    Gemini
    0%
    Questions
    2 of 4
    Avg. position
    3.1

    Named in answers to

    • Who is the best accountant in Melbourne?, from ChatGPT and Claude
    • I run a small business in Melbourne. Which accounting firm would you recommend?, from ChatGPT and Claude

    Also written RSM Australia – Melbourne, RSM Australia — Melbourne, RSM Australia Melbourne

    Is this your business?
  6. 6ITP Accounting Professionals19%

    95%: 10 to 35%

    ChatGPT
    25%
    Claude
    33%
    Gemini
    0%
    Questions
    2 of 4
    Avg. position
    2.1

    Named in answers to

    • I run a small business in Melbourne. Which accounting firm would you recommend?, from Claude
    • I need help with my tax return in Melbourne. Which tax agent should I use?, from ChatGPT and Claude
    Is this your business?
  7. 7Etax Accountants19%

    95%: 10 to 35%

    ChatGPT
    17%
    Claude
    17%
    Gemini
    25%
    Questions
    1 of 4
    Avg. position
    2.4

    Named in answers to

    • I need help with my tax return in Melbourne. Which tax agent should I use?, from ChatGPT, Claude and Gemini
    Is this your business?
  8. 8BDO17%

    95%: 8 to 32%

    ChatGPT
    25%
    Claude
    25%
    Gemini
    0%
    Questions
    2 of 4
    Avg. position
    3.8

    Named in answers to

    • Who is the best accountant in Melbourne?, from ChatGPT and Claude
    • I run a small business in Melbourne. Which accounting firm would you recommend?, from Claude

    Also written BDO Melbourne, BDO Australia — Melbourne, BDO Australia – Melbourne

    Is this your business?
  9. 9HLB Mann Judd Melbourne14%

    95%: 6 to 29%

    ChatGPT
    25%
    Claude
    17%
    Gemini
    0%
    Questions
    2 of 4
    Avg. position
    5.2

    Named in answers to

    • Who is the best accountant in Melbourne?, from ChatGPT and Claude
    • I run a small business in Melbourne. Which accounting firm would you recommend?, from ChatGPT
    Is this your business?
  10. 10Box Advisory Services11%

    95%: 4 to 25%

    ChatGPT
    0%
    Claude
    33%
    Gemini
    0%
    Questions
    2 of 4
    Avg. position
    2

    Named in answers to

    • I need help with my tax return in Melbourne. Which tax agent should I use?, from Claude
    • Which bookkeeping service in Melbourne would you recommend for a small company?, from Claude

    Also written Xero Gold Partner - Box Advisory Services

    Is this your business?
  11. 11Aintree Group11%

    95%: 4 to 25%

    ChatGPT
    0%
    Claude
    0%
    Gemini
    33%
    Questions
    2 of 4
    Avg. position
    2.3

    Named in answers to

    • Who is the best accountant in Melbourne?, from Gemini
    • I run a small business in Melbourne. Which accounting firm would you recommend?, from Gemini
    Is this your business?
  12. 12LDB Group11%

    95%: 4 to 25%

    ChatGPT
    0%
    Claude
    0%
    Gemini
    33%
    Questions
    2 of 4
    Avg. position
    2.8

    Named in answers to

    • Who is the best accountant in Melbourne?, from Gemini
    • I run a small business in Melbourne. Which accounting firm would you recommend?, from Gemini
    Is this your business?
  13. 13BlueRock11%

    95%: 4 to 25%

    ChatGPT
    0%
    Claude
    0%
    Gemini
    33%
    Questions
    2 of 4
    Avg. position
    3

    Named in answers to

    • Who is the best accountant in Melbourne?, from Gemini
    • I run a small business in Melbourne. Which accounting firm would you recommend?, from Gemini
    Is this your business?
  14. 14Inspire CA8%

    95%: 3 to 22%

    ChatGPT
    0%
    Claude
    0%
    Gemini
    25%
    Questions
    1 of 4
    Avg. position
    1

    Named in answers to

    • Which bookkeeping service in Melbourne would you recommend for a small company?, from Gemini
    Is this your business?
  15. 15The Bookkeeping Company8%

    95%: 3 to 22%

    ChatGPT
    25%
    Claude
    0%
    Gemini
    0%
    Questions
    1 of 4
    Avg. position
    1.3

    Named in answers to

    • Which bookkeeping service in Melbourne would you recommend for a small company?, from ChatGPT
    Is this your business?
  16. 16Bookkeeping Melbourne8%

    95%: 3 to 22%

    ChatGPT
    0%
    Claude
    0%
    Gemini
    25%
    Questions
    1 of 4
    Avg. position
    2

    Named in answers to

    • Which bookkeeping service in Melbourne would you recommend for a small company?, from Gemini
    Is this your business?
  17. 17Bookkept8%

    95%: 3 to 22%

    ChatGPT
    8%
    Claude
    17%
    Gemini
    0%
    Questions
    1 of 4
    Avg. position
    2

    Named in answers to

    • Which bookkeeping service in Melbourne would you recommend for a small company?, from ChatGPT and Claude
    Is this your business?
  18. 18TaxAssist Accountants8%

    95%: 3 to 22%

    ChatGPT
    8%
    Claude
    0%
    Gemini
    17%
    Questions
    2 of 4
    Avg. position
    3

    Named in answers to

    • Who is the best accountant in Melbourne?, from Gemini
    • I need help with my tax return in Melbourne. Which tax agent should I use?, from ChatGPT

    Also written TaxAssist Accountants Melbourne CBD, TaxAssist Accountants Australia

    Is this your business?
  19. 19Pherrus Financial Services8%

    95%: 3 to 22%

    ChatGPT
    0%
    Claude
    25%
    Gemini
    0%
    Questions
    2 of 4
    Avg. position
    3.7

    Named in answers to

    • I run a small business in Melbourne. Which accounting firm would you recommend?, from Claude
    • I need help with my tax return in Melbourne. Which tax agent should I use?, from Claude
    Is this your business?
  20. 20Carbon Group6%

    95%: 2 to 18%

    ChatGPT
    17%
    Claude
    0%
    Gemini
    0%
    Questions
    1 of 4
    Avg. position
    2

    Named in answers to

    • Which bookkeeping service in Melbourne would you recommend for a small company?, from ChatGPT
    Is this your business?
  21. 21First Class Accounts6%

    95%: 2 to 18%

    ChatGPT
    17%
    Claude
    0%
    Gemini
    0%
    Questions
    1 of 4
    Avg. position
    2.5

    Named in answers to

    • Which bookkeeping service in Melbourne would you recommend for a small company?, from ChatGPT
    Is this your business?
  22. 22Findex6%

    95%: 2 to 18%

    ChatGPT
    0%
    Claude
    17%
    Gemini
    0%
    Questions
    1 of 4
    Avg. position
    4

    Named in answers to

    • I run a small business in Melbourne. Which accounting firm would you recommend?, from Claude

    Also written Findex Melbourne

    Is this your business?
  23. 23Walker Hill Accounting6%

    95%: 2 to 18%

    ChatGPT
    0%
    Claude
    17%
    Gemini
    0%
    Questions
    1 of 4
    Avg. position
    4

    Named in answers to

    • I need help with my tax return in Melbourne. Which tax agent should I use?, from Claude
    Is this your business?
  24. 24Bentleys Melbourne6%

    95%: 2 to 18%

    ChatGPT
    8%
    Claude
    8%
    Gemini
    0%
    Questions
    1 of 4
    Avg. position
    4.5

    Named in answers to

    • I run a small business in Melbourne. Which accounting firm would you recommend?, from ChatGPT and Claude
    Is this your business?

Open a row to see each assistant's share of its own answers. Questions counts how many of the four produced the name at least once; position is where it came in the answer's list, 1 being first. 25 more names came up in a single answer and are counted above but not listed.

Accountants in Melbourne: is this your field?

49different names in 36 answers, 25 of them only once. The assistants change their minds from one answer to the next.

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How the AIGROW Score is measured

No business can pay to appear in the Index, rise in it or be removed from it. How the Index stays neutral

AI Visibility Index · November 2026

Asked about accountants in Melbourne, ChatGPT, Claude and Gemini named William Buck most often, in 33% of answers (its AI Recommendation Rate), then H&R Block (31%) and Pitcher Partners (28%). Across 36 answers they named 49 different businesses, 25 of them only once. Each of four buyer questions was asked three times, in English, in November 2026.

The AI Recommendation Rate is the fraction of the 36 answers that named a business. The range under it is a 95% confidence interval: where two ranges overlap, the gap between those businesses could be chance.

Names are printed as the assistants wrote them. We have not checked that any of them is good, open, or real.

Accountants · Melbourne

33% of answers named William Buck

Answers
36
Businesses named
49
Named only once
25
Named by 2+ assistants
11 of 24
Named again on a rerun
59%

Edition November 2026. Download the data

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Since the October edition

Share of answers that named each business, recalculated using the same assistants and answer totals in both editions.

Since the October edition
BusinessOctober 2026November 2026Change
RSM Australia0.0%95%: 0 to 10%22.2%95%: 12 to 38%New on the list

Compared: ChatGPT, Claude and Gemini. A change is shown only when the two 95% ranges do not overlap.

Models and access routes may differ between editions, so this comparison does not identify the cause of a change. October data (DOI)

What each assistant said

The same questions, the same number of times, and often different names. Each column is one assistant's top five from the ranking above, with the share of its own answers that named them.

#ChatGPTClaudeGemini
1William Buck42%William Buck58%Inovayt Accounting75%
2Pitcher Partners42%Pitcher Partners42%H&R Block33%
3H&R Block25%RSM Australia42%Aintree Group33%
4RSM Australia25%H&R Block33%LDB Group33%
5ITP Accounting Professionals25%ITP Accounting Professionals33%BlueRock33%

Claude named no business in 1 of its 12 answers.

Questions about accountants in Melbourne

How AI assistants recommend accountants

ChatGPT, Claude and Gemini named William Buck most often, in 33% of 36 answers, then H&R Block (31%) and Pitcher Partners (28%). The names come from what the assistants answered to four buyer questions in November 2026; we have not checked that any of them is good, open or real.

Not always. ChatGPT named William Buck most often (42% of its answers), Claude William Buck (58%) and Gemini Inovayt Accounting (75%). 11 of the 24 listed businesses were named by two or more of them.

Each question was asked three times. Of the names an assistant gave for a question, 59% came back in two or more of those runs; the rest came up once. The 95% range beside each rate in the ranking shows how far it could move by chance.

Run the free checker: it asks ChatGPT, Claude, Gemini and Grok two of the Index questions for accountants, with the category and the place already filled in, and shows every answer word for word. About 30 seconds, no sign-up. The page on how AI assistants recommend accountants shows what an owner can work on. Nothing can guarantee that an assistant names you.

Named here? Put it on your site

Every business in the ranking was named in two or more answers. The badge says that and nothing more: no position, because the ranges above do not support one. It links back to this page, so anyone can check.

Correct or remove a listing
Named by AI assistants: Accountants in Melbourne, AIGROW AI Visibility Index, November 2026
<a href="https://aigrow.gg/index/accountants/melbourne"><img src="https://aigrow.gg/badges/index/2026-11/accountants/melbourne.svg" width="312" height="100" alt="Named by AI assistants: Accountants in Melbourne, AIGROW AI Visibility Index, November 2026"></a>

The questions

Asked word for word, three times each, to every assistant. The prompt is the one the free scan uses. No web search, no location and no chat history, so every answer starts from the same place.

  1. 1Who is the best accountant in Melbourne?
  2. 2I run a small business in Melbourne. Which accounting firm would you recommend?
  3. 3I need help with my tax return in Melbourne. Which tax agent should I use?
  4. 4Which bookkeeping service in Melbourne would you recommend for a small company?

How to read this page

The full method
What it measures
Which names these models produce when asked cold, from what they learned in training. It is not a review, a rating or our recommendation, and a business missing here may simply be one the models were never shown.
Why the ranges matter
36 answers is a sample. Asked again next month, most shares will move by a few points; the ranges say how far they could move by chance alone.
One business, several spellings
Branches, legal suffixes and spellings of one business are merged, and the other spellings are printed under its name. Names that might be two businesses are kept apart.
A name is wrong
If a business here is closed, misnamed or yours and you want it removed, tell us. We correct or remove it when the page is next published.

Where the assistants look

The sites read most often, with web search on, before the assistants answer about this category in Australia. From the AI Source Map: 5 answers.

See every site for this category
bestaccountantsaustralia.com.au
Read in 80% of the answers
reddit.com
Read in 80% of the answers
wordofmouth.com.au
Read in 60% of the answers

AI Visibility Index

Elsewhere in the Index

Accountants elsewhere
AdelaideBrisbaneGold CoastPerthSydneyAarhus
Also in Melbourne
DentistsLawyersPlumbersGymsReal estate agenciesRestaurants

Not on this list? See what ChatGPT says about your business

Accountants, Melbourne: see whether the assistants name you, or someone else.

Free, no account, no card. About a minute.

Read the method

Edition November 2026 · published by Guglielmo Paesano, founder of AIGROW · data under CC BY 4.0