AI Recommendation Rate
Of the answers AI assistants give to a customer’s question, the fraction that name your business. It is the number the AIGROW Index ranks by, the free scan reports and the audit measures.
- Questions asked
- 4
- Times each was asked
- 3
- Answers received
- 12
- Answers naming the business
- 3
Four of the twelve answers named no business at all. They still count, because a customer who got no name was not sent to anyone.
The AI Recommendation Rate is the fraction of AI assistant answers to a customer’s question that name a given business. Ask the same questions to the same assistants several times, count the answers that name the business once each, and divide by every answer received, including answers that name nobody. Twelve answers with three naming you is 25%.
How it is measured
The questions are fixed
The questions are the ones a customer would ask when choosing a supplier, such as who the best dentist in a named town is, written in the customer’s own language. The same set is asked every time, so a change in the rate is a change in the answers and not in the questions.
Each one is asked more than once
An assistant does not give the same answer twice. Every question goes to every assistant several times, with no web search, no location and no chat history, so the answer comes from what the model already holds about the business.
Every answer counts once
An answer that names the business counts once, however many times the name appears in it. The rate is the answers that named the business divided by every answer received. A question that got no answer, such as a failed call, is left out rather than counted as zero.
What it is not
- The AI visibility score
- The score from the free scan is out of 100 and adds four things: being named, being described, reach across questions and the machine-readable basics on the website. The AI Recommendation Rate is the first of them on its own, and is worth up to 45 of the 100 points.
- Share of voice
- Share of voice divides your mentions by everyone’s mentions, so it only compares the businesses that were named. The AI Recommendation Rate divides by the answers, so an answer that names no one lowers it, and it can be read on its own without a list of competitors.
- A position in Google
- A Google position is a place in a list of links that changes with every search. An assistant usually names a handful of businesses, or none, and the rate says how often you are among them, not where.
- A citation
- A citation is a link to a web page that an assistant gives as its source. A business can be named without a link to its own site, and its site can be cited without its name being recommended. The rate counts names.
Where AIGROW reports it
The AIGROW Index
Every ranking in the Index is ordered by it, with a 95% interval, for each business in 2,398 rankings and 87,618 answers from ChatGPT, Claude, Gemini and Grok.
The free scan
The scan derives five questions from your website, asks up to four assistants and reports how many of the answers named you, before it adds the rest of the visibility score.
The audit
The audit measures it on 20 to 40 of your own questions across four assistants, per assistant and overall, and the monthly work is measured against that baseline.
Questions owners ask
See what the assistants say about your business.
The free checker asks the questions a customer would ask and shows who gets named. The audit goes further: your own questions, four assistants, and the fixes in the order they matter.
The audit: $490 once · within 5 working days or refunded