Buyer persona generator

Fill in this buyer persona generator with what you know about one type of customer: role, goals, problems, where they look for answers, objections, buying triggers and the words they use. You get a one page profile, the questions they may ask AI assistants and a list of gaps to research.

Free, no sign-up. Runs in your browser, with no AI calls.

A buyer persona is a short profile of one type of customer, built from what real customers say and do. This generator turns your notes into a one page profile with goals, problems, channels, objections and triggers, then writes the questions that customer may ask ChatGPT or Gemini. Any empty section is listed as a research gap.

Your notes on this customer

A short name your team will remember, such as “Busy clinic owner”.

Written to follow “Who would you recommend for”, such as “boiler repair”.

Written to follow “I am”, such as “a new homeowner” or “an office manager”.

A city or area, if you serve one place.

Such as a partner, a manager or a finance team.

One per line. What they want to get done.

One per line. What gets in the way today.

Where they look for answers

One per line, such as a named forum or magazine.

One per line. What makes them hesitate.

One per line. What happens just before they get in touch.

One per line, copied from reviews, emails or calls.

Your buyer persona

Add a label, the customer’s role or situation and what you sell to see the profile.

How to use this tool

Start from real customers
Pick one type of customer and say where your notes come from: conversations, sales or support notes, reviews, or your own assumptions. A profile built on assumptions says so on the page and in the download, as a reminder to check it with a few customers.
The sections
Role or situation, goals, problems, where they look for answers, objections, buying triggers and the words they use. Write one item per line. An empty section stays empty and moves to the list of gaps, with a question to ask customers.
Questions for AI assistants
The role, place, problems, objections and the customer’s own words go into the kind of question people type into ChatGPT, Gemini or Perplexity. Ask them yourself, and compare them with the common questions for your industry in the AI industry questions tool.
Copy, print or share
Copy the result as text, download it as a .txt file, or print it and save it as a PDF from the print dialog. The share link keeps your answers after the # sign in the address, a part browsers do not send to the server.

Read Nielsen Norman Group on research based personas

Questions before you start

A short profile of one type of customer: who they are, what they want, what holds them back and how they decide. It helps you write offers, pages and ads for a person you can picture.

Start with the customer who brings most of your sales or enquiries. Add a second profile when another group buys for different reasons or looks for answers in different places.

From customers: short conversations, sales and support notes, reviews and the messages they send. Copy their phrases word for word into the words section. Those phrases are a good starting point for the questions they ask search engines and AI assistants.

Some customers ask AI assistants for advice and recommendations before they buy. The questions show what this customer might ask, so you can check whether the answers mention your business.

No. The page fills fixed sentence templates with your answers in your browser. No AI model is called and nothing is saved on a server. The share link carries your answers in the address, so anyone who has the link can read them.

Related tools

  • AI industry question explorer

    Explore AI industry questions from the published AIGROW Index. Choose a market and country to read tested prompts and business mentions from that sample.

  • Value proposition generator

    List your customer’s jobs, pains and gains in this value proposition generator, then how your offer answers them. It drafts a headline, a subheadline and three proof points, flags any point without evidence and runs a clarity checklist.

  • SWOT analysis generator

    Use this SWOT analysis generator to fill in strengths, weaknesses, opportunities and threats with questions that fit your type of business. It checks each list, turns your top items into a TOWS action plan and gives you a grid ready to print.

See how AI assistants describe your business

What you write on this page cannot show whether customers find you through AI assistants. The AI visibility checker runs a measured scan of what they say about your business.

Run the AI visibility checker