Quick answers

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The scan is free, plans start at $29 a month, one-off audits are $290, and builds are priced to scope. The scan ends on one recommendation rather than a price list.

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AI visibility

AIGrow vs Otterly.ai

Otterly and AiGrow's Watch tier cost the same, so this is the closest comparison in the category and the one where honesty matters most. Otterly is a mature tracker with a generous fourteen-day trial and no card required. AiGrow at the same price gives you a free tier that never expires rather than a trial, and a tier above it that does the remediation instead of reporting it. If all you want is to watch the number, Otterly is a perfectly good answer.

The cheapest way into AI visibility tracking, four engines from $29 a month

AIGrow vs Otterly.ai
11features compared, with the cases they win named rather than buried
AIGrow covers
9 of 11
Otterly.ai covers
2 of 11
Pricing tiers, both sides
3
Migration cost
named below
Sponsored placement
none

Nothing on this page is paid for by anyone. Where they are the better answer, the row says so.

Feature by feature

What each one actually does

A plus is best in class, a tick is present, a dash is partial, a cross is absent. Where they have something we do not, the row says so.

FeatureAIGrowOtterly.ai
Answer engines monitoredPartialFour assistantsPartialFour in the base plan
Extra engines cost extraBest in classNo add-onsNoPackages push Standard past $300
Free tier with no time limitBest in classThe scan stays freePartialFourteen days, no card
Tracking maturityPartialShipped 2026Best in classEstablished product
The fixes carried out for youBest in classFrom Act upwardNo
Review requests sent on your behalfYesNo
Pages published to your own siteYesTwo a month on ActNo
Identity corrected where models read it wrongYesNo
Competitor benchmarkingYesThree rivals on ActYes
Built for a local businessBest in classPartial
Automation built for you each monthYesOperate tierNo
Money

What each one costs

Their published prices against ours. Where a plan is quote-only on either side, the row says that instead of guessing.

TierAIGrowOtterly.ai
EntryFree scan, then $29/mo$29/mo, $25 billed annually
Working tier$99/mo (Act)$189/mo, more with engine add-ons
Top self-serve$299/mo (Operate)Around $422/mo annually
The difference

Where we are not Otterly.ai

The parts that are structural rather than a feature gap they could close next quarter.

The same price buys a different thing

At $29 Otterly watches four engines and reports. At $29 Watch does the same on a frozen question set and keeps the history. The divergence is one tier up: Act, at $99, is where the work gets done rather than described.

A free tier beats a free trial

Fourteen days with no card is a fair offer, and it still ends. The AiGrow scan does not, because a single reading answers a real question on its own and a business that only ever needs the diagnosis should be able to keep it.

No engine upsell

Otterly bundles four engines and sells more as packages, which is how a $189 plan becomes a $300 one. AiGrow reads four assistants at every tier and spends the price difference on remediation instead of coverage.

Written for the owner

Otterly is aimed at solo marketers who know the vocabulary. AiGrow answers the question a business owner asks, which is who gets recommended instead of me and what happens next.

Switching from Otterly.ai

Migration, overlap, and the cases where staying where you are is the right answer.

If you only want to watch the number, do not: Otterly is a mature tracker and $29 is a fair price for it. Choose AiGrow if you expect to need the remediation, because the free scan never expires and the tier that does the work sits directly above the one you are already paying for.

No. Both read four in practice. The difference is that Otterly sells additional engines as add-on packages, which is how the middle plan drifts past $300, while AiGrow keeps four at every tier and spends the difference elsewhere.

It is longer in what it lets you use and shorter in how long you keep it. Fourteen days of the full product against a permanent free diagnosis: if you are evaluating monitoring, take Otterly's trial. If you want to know today whether assistants recommend you and are not ready to subscribe, take the scan.

AiGrow, and for a structural reason rather than a feature one. Assistants recommend a small fraction of local businesses compared with a Google local pack, and the cause is usually missing structural signals, not missing authority. That is remediation work, which Otterly does not do.

You can, but at this price point it is duplication. The sensible pairing is one tracker and one thing that acts, not two trackers.

Moving off Otterly.ai?

An audit maps what you run today and says which parts are worth moving, which are worth keeping where they are, and what the migration actually costs. It is $290 and it comes off the first invoice if you build with us.

$290 · credited against any build · no retainer