GEO (generative engine optimization)
Generative engine optimization (GEO) is the practice of improving a business’s visibility in answers produced by generative AI systems. Work can include clearer content, accurate business information and useful evidence that other sites reference. Success is measured in observed answers, with the assistant, question, date and search settings recorded.
Why it matters for a business
A buyer can discover suppliers through an assistant before visiting a website. An owner needs to know which buying questions produce a mention and whether the answer describes the business accurately. Publishing more pages alone does not establish that the right customers can find you.
Example and evidence
The AIGROW Index asks buyer questions and records the businesses named by each assistant. Its report compares repeated answers and disagreement between assistants. These are observations of visibility, not evidence that a particular content change caused a recommendation.
Read the Index measurement report
What to do next
Choose a small set of genuine buying questions. Record a baseline, correct missing or conflicting service details, then repeat the same questions with the same settings. Keep a record of enquiries alongside mentions so that increased visibility is not mistaken for increased sales.
Common question
Related terms
Sources and method
Sources checked on 2026-10-09. Examples marked illustrative are not measured business results.
Check your own business in AI answers
Run the free scan to see which assistants name your business and which facts need attention. A scan is a sample, not a promise of future recommendations.