Accountants in London that AI assistants recommend

Name: AI assistant recommendations: Accountants in London, November 2026
Creator: AIGROW
License: https://creativecommons.org/licenses/by/4.0/

Crunch is named most, in 56% of 36 answers.

The ranking

AI Recommendation Rate

1Crunch56%
95%: 40 to 71%
ChatGPT
17%
Claude
75%
Gemini
75%
Questions
3 of 4
Avg. position
1.2
Named in answers to
- I run a small business in London. Which firm of accountants would you recommend?, from ChatGPT, Claude and Gemini
- I need help with my self-assessment tax return in London. Which accountant should I use?, from Claude and Gemini
- Which bookkeeping service in London would you recommend for a small company?, from Claude and Gemini
Also written Crunch Accounting
Is this your business?
2TaxAssist Accountants39%
95%: 25 to 55%
ChatGPT
42%
Claude
33%
Gemini
42%
Questions
3 of 4
Avg. position
2.3
Named in answers to
- I run a small business in London. Which firm of accountants would you recommend?, from ChatGPT and Claude
- I need help with my self-assessment tax return in London. Which accountant should I use?, from ChatGPT, Claude and Gemini
- Which bookkeeping service in London would you recommend for a small company?, from Gemini
Also written TaxAssist Accountants London
Is this your business?
3The Accountancy Partnership33%
95%: 20 to 50%
ChatGPT
50%
Claude
17%
Gemini
33%
Questions
3 of 4
Avg. position
2.5
Named in answers to
- I run a small business in London. Which firm of accountants would you recommend?, from ChatGPT
- I need help with my self-assessment tax return in London. Which accountant should I use?, from Gemini
- Which bookkeeping service in London would you recommend for a small company?, from ChatGPT, Claude and Gemini
Is this your business?
4Saffery28%
95%: 16 to 44%
ChatGPT
42%
Claude
0%
Gemini
42%
Questions
3 of 4
Avg. position
2.2
Named in answers to
- Who is the best accountant in London?, from ChatGPT and Gemini
- I run a small business in London. Which firm of accountants would you recommend?, from Gemini
- I need help with my self-assessment tax return in London. Which accountant should I use?, from ChatGPT
Also written Saffery Champness, Saffery LLP
Is this your business?
5Mazuma19%
95%: 10 to 35%
ChatGPT
8%
Claude
42%
Gemini
8%
Questions
3 of 4
Avg. position
2.9
Named in answers to
- I run a small business in London. Which firm of accountants would you recommend?, from Claude
- I need help with my self-assessment tax return in London. Which accountant should I use?, from Claude
- Which bookkeeping service in London would you recommend for a small company?, from ChatGPT, Claude and Gemini
Also written Mazuma Accountants
Is this your business?
6SJD Accountancy19%
95%: 10 to 35%
ChatGPT
0%
Claude
50%
Gemini
8%
Questions
3 of 4
Avg. position
4.3
Named in answers to
- Who is the best accountant in London?, from Claude
- I run a small business in London. Which firm of accountants would you recommend?, from Claude and Gemini
- I need help with my self-assessment tax return in London. Which accountant should I use?, from Claude
Is this your business?
7Gorilla Accounting19%
95%: 10 to 35%
ChatGPT
0%
Claude
58%
Gemini
0%
Questions
3 of 4
Avg. position
4.9
Named in answers to
- Who is the best accountant in London?, from Claude
- I run a small business in London. Which firm of accountants would you recommend?, from Claude
- I need help with my self-assessment tax return in London. Which accountant should I use?, from Claude
Is this your business?
8Nixon Williams17%
95%: 8 to 32%
ChatGPT
0%
Claude
50%
Gemini
0%
Questions
3 of 4
Avg. position
5
Named in answers to
- Who is the best accountant in London?, from Claude
- I run a small business in London. Which firm of accountants would you recommend?, from Claude
- I need help with my self-assessment tax return in London. Which accountant should I use?, from Claude
Is this your business?
9Accounts and Legal14%
95%: 6 to 29%
ChatGPT
42%
Claude
0%
Gemini
0%
Questions
3 of 4
Avg. position
2.2
Named in answers to
- I run a small business in London. Which firm of accountants would you recommend?, from ChatGPT
- I need help with my self-assessment tax return in London. Which accountant should I use?, from ChatGPT
- Which bookkeeping service in London would you recommend for a small company?, from ChatGPT
Also written Accounts & Legal
Is this your business?
10GoSimpleTax14%
95%: 6 to 29%
ChatGPT
0%
Claude
0%
Gemini
42%
Questions
2 of 4
Avg. position
2.2
Named in answers to
- I run a small business in London. Which firm of accountants would you recommend?, from Gemini
- I need help with my self-assessment tax return in London. Which accountant should I use?, from Gemini
Is this your business?
11RIFT Tax Refunds14%
95%: 6 to 29%
ChatGPT
17%
Claude
25%
Gemini
0%
Questions
1 of 4
Avg. position
3.2
Named in answers to
- I need help with my self-assessment tax return in London. Which accountant should I use?, from ChatGPT and Claude
Is this your business?
12Deloitte11%
95%: 4 to 25%
ChatGPT
8%
Claude
25%
Gemini
0%
Questions
1 of 4
Avg. position
1.3
Named in answers to
- Who is the best accountant in London?, from ChatGPT and Claude
Also written Deloitte UK
Is this your business?
13PwC11%
95%: 4 to 25%
ChatGPT
8%
Claude
25%
Gemini
0%
Questions
1 of 4
Avg. position
1.8
Named in answers to
- Who is the best accountant in London?, from ChatGPT and Claude
Also written PwC UK, PricewaterhouseCoopers
Is this your business?
14Tide Accounting11%
95%: 4 to 25%
ChatGPT
33%
Claude
0%
Gemini
0%
Questions
2 of 4
Avg. position
2
Named in answers to
- I run a small business in London. Which firm of accountants would you recommend?, from ChatGPT
- Which bookkeeping service in London would you recommend for a small company?, from ChatGPT
Is this your business?
15Haysmacintyre11%
95%: 4 to 25%
ChatGPT
8%
Claude
0%
Gemini
25%
Questions
1 of 4
Avg. position
3.3
Named in answers to
- Who is the best accountant in London?, from ChatGPT and Gemini
Also written Haysmacintyre LLP
Is this your business?
16KPMG11%
95%: 4 to 25%
ChatGPT
8%
Claude
25%
Gemini
0%
Questions
1 of 4
Avg. position
3.5
Named in answers to
- Who is the best accountant in London?, from ChatGPT and Claude
Also written KPMG UK
Is this your business?
17Blick Rothenberg11%
95%: 4 to 25%
ChatGPT
8%
Claude
17%
Gemini
8%
Questions
2 of 4
Avg. position
4
Named in answers to
- Who is the best accountant in London?, from Claude and Gemini
- I need help with my self-assessment tax return in London. Which accountant should I use?, from ChatGPT
Is this your business?
18Bench Accounting8%
95%: 3 to 22%
ChatGPT
0%
Claude
25%
Gemini
0%
Questions
1 of 4
Avg. position
2.3
Named in answers to
- Which bookkeeping service in London would you recommend for a small company?, from Claude
Also written Bench
Is this your business?
19Pearl Accountants8%
95%: 3 to 22%
ChatGPT
0%
Claude
25%
Gemini
0%
Questions
1 of 4
Avg. position
3
Named in answers to
- Which bookkeeping service in London would you recommend for a small company?, from Claude
Is this your business?
20EY8%
95%: 3 to 22%
ChatGPT
0%
Claude
25%
Gemini
0%
Questions
1 of 4
Avg. position
3.3
Named in answers to
- Who is the best accountant in London?, from Claude
Also written Ernst & Young, EY UK
Is this your business?
21Moore Kingston Smith8%
95%: 3 to 22%
ChatGPT
0%
Claude
8%
Gemini
17%
Questions
2 of 4
Avg. position
3.3
Named in answers to
- Who is the best accountant in London?, from Gemini
- I run a small business in London. Which firm of accountants would you recommend?, from Claude
Also written Kingston Smith
Is this your business?
22Buzzacott6%
95%: 2 to 18%
ChatGPT
17%
Claude
0%
Gemini
0%
Questions
1 of 4
Avg. position
2.5
Named in answers to
- Who is the best accountant in London?, from ChatGPT
Also written Buzzacott LLP
Is this your business?
23BDO6%
95%: 2 to 18%
ChatGPT
8%
Claude
8%
Gemini
0%
Questions
1 of 4
Avg. position
4.5
Named in answers to
- Who is the best accountant in London?, from ChatGPT and Claude
Also written BDO LLP, BDO UK
Is this your business?
24SG Accounting6%
95%: 2 to 18%
ChatGPT
0%
Claude
17%
Gemini
0%
Questions
1 of 4
Avg. position
4.5
Named in answers to
- Which bookkeeping service in London would you recommend for a small company?, from Claude
Is this your business?
25Gerald Edelman6%
95%: 2 to 18%
ChatGPT
8%
Claude
8%
Gemini
0%
Questions
1 of 4
Avg. position
5.5
Named in answers to
- Who is the best accountant in London?, from ChatGPT and Claude
Is this your business?

Open a row to see each assistant's share of its own answers. Questions counts how many of the four produced the name at least once; position is where it came in the answer's list, 1 being first. 17 more names came up in a single answer and are counted above but not listed.

Accountants in London: is this your field?

42different names in 36 answers, 17 of them only once. The assistants change their minds from one answer to the next.

Check whether AI names you

Is this your business?

Named on this list? Get the badge for your website and a free scan of who AI assistants recommend to your customers. Use the badge only for a business named here. It records this edition, without verifying ownership or promising future mentions.

AIGROW ScoreIs this your business? See your AIGROW ScoreHow the AIGROW Score is measured

No business can pay to appear in the Index, rise in it or be removed from it. How the Index stays neutral

AI Visibility Index · November 2026

Asked about accountants in London, ChatGPT, Claude and Gemini named Crunch most often, in 56% of answers (its AI Recommendation Rate), then TaxAssist Accountants (39%) and The Accountancy Partnership (33%). Across 36 answers they named 42 different businesses, 17 of them only once. Each of four buyer questions was asked three times, in English, in November 2026.

The AI Recommendation Rate is the fraction of the 36 answers that named a business. The range under it is a 95% confidence interval: where two ranges overlap, the gap between those businesses could be chance.

Names are printed as the assistants wrote them. We have not checked that any of them is good, open, or real.

56% of answers named Crunch

Answers: 36
Businesses named: 42
Named only once: 17
Named by 2+ assistants: 15 of 25
Named again on a rerun: 60%

Edition November 2026. Download the data

What each assistant said

The same questions, the same number of times, and often different names. Each column is one assistant's top five from the ranking above, with the share of its own answers that named them.

#	ChatGPT	Claude	Gemini
1	The Accountancy Partnership50%	Crunch75%	Crunch75%
2	TaxAssist Accountants42%	Gorilla Accounting58%	TaxAssist Accountants42%
3	Saffery42%	SJD Accountancy50%	Saffery42%
4	Accounts and Legal42%	Nixon Williams50%	GoSimpleTax42%
5	Tide Accounting33%	Mazuma42%	The Accountancy Partnership33%

Questions about accountants in London

How AI assistants recommend accountants

ChatGPT, Claude and Gemini named Crunch most often, in 56% of 36 answers, then TaxAssist Accountants (39%) and The Accountancy Partnership (33%). The names come from what the assistants answered to four buyer questions in November 2026; we have not checked that any of them is good, open or real.

Not always. ChatGPT named The Accountancy Partnership most often (50% of its answers), Claude Crunch (75%) and Gemini Crunch (75%). 15 of the 25 listed businesses were named by two or more of them.

Each question was asked three times. Of the names an assistant gave for a question, 60% came back in two or more of those runs; the rest came up once. The 95% range beside each rate in the ranking shows how far it could move by chance.

Run the free checker: it asks ChatGPT, Claude, Gemini and Grok two of the Index questions for accountants, with the category and the place already filled in, and shows every answer word for word. About 30 seconds, no sign-up. The page on how AI assistants recommend accountants shows what an owner can work on. Nothing can guarantee that an assistant names you.

Named here? Put it on your site

Every business in the ranking was named in two or more answers. The badge says that and nothing more: no position, because the ranges above do not support one. It links back to this page, so anyone can check.

Correct or remove a listing

<a href="https://aigrow.gg/index/accountants/london"><img src="https://aigrow.gg/badges/index/2026-11/accountants/london.svg" width="312" height="100" alt="Named by AI assistants: Accountants in London, AIGROW AI Visibility Index, November 2026"></a>

The questions

Asked word for word, three times each, to every assistant. The prompt is the one the free scan uses. No web search, no location and no chat history, so every answer starts from the same place.

1Who is the best accountant in London?
2I run a small business in London. Which firm of accountants would you recommend?
3I need help with my self-assessment tax return in London. Which accountant should I use?
4Which bookkeeping service in London would you recommend for a small company?

How to read this page

The full method

What it measures: Which names these models produce when asked cold, from what they learned in training. It is not a review, a rating or our recommendation, and a business missing here may simply be one the models were never shown.
Why the ranges matter: 36 answers is a sample. Asked again next month, most shares will move by a few points; the ranges say how far they could move by chance alone.
One business, several spellings: Branches, legal suffixes and spellings of one business are merged, and the other spellings are printed under its name. Names that might be two businesses are kept apart.
A name is wrong: If a business here is closed, misnamed or yours and you want it removed, tell us. We correct or remove it when the page is next published.

Where the assistants look

The sites read most often, with web search on, before the assistants answer about this category in the United Kingdom. From the AI Source Map: 8 answers.

See every site for this category