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AI Visibility Index · September 2026

Lawyers in London that AI assistants recommend

We asked ChatGPT, Claude, Gemini and Grok the four questions a buyer asks when looking for lawyers in London, three times each, in English, and counted who they named. These are the businesses named in two or more of the 48 answers.

Check whether AI names youSee the ranking

Names are printed as the assistants wrote them. We have not checked that any of them is good, open, or real.

Lawyers · London
38%of answers named Mishcon de Reya
Answers
48
Businesses named
52
Named only once
14
Named by 2+ assistants
29 of 38
Named again on a rerun
66%

Edition September 2026. Download the data

Asked for lawyers in London, ChatGPT, Claude, Gemini and Grok most often named Mishcon de Reya (38% of answers), Stewarts (29%) and Withersworldwide (25%). Across 48 answers they named 52 different businesses, 14 of them only once. Each of four buyer questions was asked three times, in English, in September 2026.

The ranking

Share is the fraction of the 48 answers that named a business. The range under it is a 95% confidence interval: where two ranges overlap, the gap between those businesses could be chance.

Lawyers in London named by AI assistants, September 2026
#BusinessShareChatGPTClaudeGeminiGrokQuestionsAvg. position
1Mishcon de ReyaAlso written Mishcon de Reya LLP38%95%: 25 to 52%50%75%25%0%3 of 44.4
2StewartsAlso written Stewarts Law29%95%: 18 to 43%17%33%50%17%3 of 42.7
3WithersworldwideAlso written Withers LLP, Withers Worldwide25%95%: 15 to 39%25%25%50%0%2 of 43.4
4Slaughter and May23%95%: 13 to 37%25%25%25%17%1 of 41
5Irwin Mitchell23%95%: 13 to 37%25%25%25%17%1 of 42.5
6Freshfields Bruckhaus DeringerAlso written Freshfields, Freshfields Bruckhaus Deringer LLP23%95%: 13 to 37%25%25%25%17%1 of 42.7
7A&O ShearmanAlso written Allen & Overy, Allen & Overy LLP23%95%: 13 to 37%25%25%25%17%1 of 43.6
8Clifford ChanceAlso written Clifford Chance LLP23%95%: 13 to 37%25%25%25%17%1 of 44.4
9LinklatersAlso written Linklaters LLP21%95%: 12 to 34%25%17%25%17%1 of 43.1
10Slater and GordonAlso written Slater and Gordon UK, Slater and Gordon Lawyers21%95%: 12 to 34%25%17%25%17%1 of 43.3
11Bolt Burdon Kemp17%95%: 9 to 30%17%25%25%0%1 of 43
12Osbornes Law17%95%: 9 to 30%25%25%17%0%1 of 43.6
13Vardags13%95%: 6 to 25%25%8%0%17%1 of 42.2
14Lewis SilkinAlso written Lewis Silkin LLP13%95%: 6 to 25%17%25%8%0%1 of 42.7
15Charles Russell Speechlys13%95%: 6 to 25%17%8%25%0%1 of 43.2
16Memery CrystalAlso written Memery Crystal LLP10%95%: 5 to 22%17%0%25%0%1 of 42.4
17Russell-CookeAlso written Russell-Cooke LLP10%95%: 5 to 22%17%8%8%8%2 of 43.6
18Hodge Jones & Allen10%95%: 5 to 22%17%17%8%0%1 of 44.4
19Farrer & CoAlso written Farrer & Co LLP10%95%: 5 to 22%8%8%25%0%3 of 45
20Leigh Day10%95%: 5 to 22%8%0%17%17%1 of 45
21Hogan Lovells10%95%: 5 to 22%17%25%0%0%1 of 46.2
22Macfarlanes10%95%: 5 to 22%17%25%0%0%1 of 46.4
23Fieldfisher8%95%: 3 to 20%0%8%25%0%1 of 43
24Howard KennedyAlso written Howard Kennedy LLP8%95%: 3 to 20%17%8%8%0%1 of 44.5
25Gunnercooke6%95%: 2 to 17%0%0%25%0%1 of 42
26Teacher Stern6%95%: 2 to 17%0%0%25%0%1 of 42.7
27Thompsons Solicitors6%95%: 2 to 17%8%0%0%17%1 of 42.7
28Hughes Fowler Carruthers6%95%: 2 to 17%0%0%17%8%1 of 44.7
29Payne Hicks Beach6%95%: 2 to 17%0%0%25%0%1 of 45.3
30Kingsley NapleyAlso written Kingsley Napley LLP6%95%: 2 to 17%0%0%25%0%1 of 47
31Bates Wells4%95%: 1 to 14%0%0%8%8%1 of 42.5
32BDB PitmansAlso written BDB Pitmans LLP4%95%: 1 to 14%0%17%0%0%1 of 43
33Mills & Reeve LLP4%95%: 1 to 14%17%0%0%0%2 of 43
34Family Law in Partnership4%95%: 1 to 14%0%0%0%17%1 of 43.5
35Forsters LLP4%95%: 1 to 14%8%8%0%0%1 of 43.5
36DMH Stallard LLP4%95%: 1 to 14%8%8%0%0%1 of 44.5
37Boodle HatfieldAlso written Boodle Hatfield LLP4%95%: 1 to 14%0%17%0%0%1 of 45
38Hunters LawAlso written Hunters Law LLP4%95%: 1 to 14%0%0%17%0%1 of 46.5

Each assistant column is the share of that assistant's own answers. Questions counts how many of the four produced the name at least once; position is where it came in the answer's list, 1 being first. 14 more names came up in a single answer and are counted above but not listed.

What each assistant said

The same questions, the same number of times, and often different names. Each column is one assistant's top five from the ranking above, with the share of its own answers that named them.

#ChatGPTClaudeGeminiGrok
1Mishcon de Reya50%Mishcon de Reya75%Stewarts50%Stewarts17%
2Withersworldwide25%Stewarts33%Withersworldwide50%Slaughter and May17%
3Slaughter and May25%Withersworldwide25%Mishcon de Reya25%Irwin Mitchell17%
4Irwin Mitchell25%Slaughter and May25%Slaughter and May25%Freshfields Bruckhaus Deringer17%
5Freshfields Bruckhaus Deringer25%Irwin Mitchell25%Irwin Mitchell25%A&O Shearman17%

Grok named no business in 5 of its 12 answers.

Named here? Put it on your site

Every business in the ranking was named in two or more answers. The badge says that and nothing more: no position, because the ranges above do not support one. It links back to this page, so anyone can check.

Correct or remove a listing
Named by AI assistants: Lawyers in London, AIGROW AI Visibility Index, September 2026
<a href="https://aigrow.gg/index/lawyers/london"><img src="https://aigrow.gg/badges/index/2026-09/lawyers/london.svg" width="312" height="100" alt="Named by AI assistants: Lawyers in London, AIGROW AI Visibility Index, September 2026"></a>

The questions

Asked word for word, three times each, to every assistant through its API. The prompt is the one the free scan uses. No web search, no location and no chat history, so every answer starts from the same place.

  1. 1Who are the best solicitors in London?
  2. 2I'm getting divorced in London. Which family law solicitor would you recommend?
  3. 3I was hurt in a road accident in London. Which personal injury solicitors should I contact?
  4. 4Which firm of solicitors in London would you recommend for a small business?

How to read this page

The full method
What it measures
Which names these models produce when asked cold, from what they learned in training. It is not a review, a rating or our recommendation, and a business missing here may simply be one the models were never shown.
Why the ranges matter
48 answers is a sample. Asked again next month, most shares will move by a few points; the ranges say how far they could move by chance alone.
One business, several spellings
Branches, legal suffixes and spellings of one business are merged, and the other spellings are printed under its name. Names that might be two businesses are kept apart.
A name is wrong
If a business here is closed, misnamed or yours and you want it removed, tell us. We correct or remove it when the page is next published.

Elsewhere in the Index

Lawyers elsewhere
BirminghamBristolEdinburghGlasgowLeedsManchester
Also in London
DentistsAccountantsPlumbersGymsReal estate agenciesRestaurants

Is your business on this list?

The free scan asks the same assistants the questions your customers ask, scores whether they name you, and lists who they name instead.

Run the free AI scanRead the method

Edition September 2026 · data under CC BY 4.0