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Barbers in Gothenburg that AI assistants recommend

Barber & Books is named most, in 64% of 36 answers.

The ranking

AI Recommendation Rate

Barbers in Gothenburg named by AI assistants, November 2026

  1. 1Barber & Books64%

    95%: 48 to 78%

    ChatGPT
    50%
    Claude
    42%
    Gemini
    100%
    Questions
    4 of 4
    Avg. position
    1.7

    Named in answers to

    • Who is the best barber in Gothenburg?, from ChatGPT, Claude and Gemini
    • I'm looking for a barber in Gothenburg for a skin fade and a beard trim. Who would you recommend?, from ChatGPT and Gemini
    • Which barber in Gothenburg would you recommend for a hot towel shave?, from Claude and Gemini
    • Which barber in Gothenburg takes walk-ins?, from ChatGPT, Claude and Gemini

    Also written Barber & Books Göteborg

    Is this your business?
  2. 2The Barber22%

    95%: 12 to 38%

    ChatGPT
    50%
    Claude
    0%
    Gemini
    17%
    Questions
    3 of 4
    Avg. position
    2.4

    Named in answers to

    • Who is the best barber in Gothenburg?, from ChatGPT
    • I'm looking for a barber in Gothenburg for a skin fade and a beard trim. Who would you recommend?, from ChatGPT and Gemini
    • Which barber in Gothenburg would you recommend for a hot towel shave?, from ChatGPT and Gemini

    Also written The Barber Göteborg, The Barber Company

    Is this your business?
  3. 3Sharper Barber Shop19%

    95%: 10 to 35%

    ChatGPT
    0%
    Claude
    0%
    Gemini
    58%
    Questions
    4 of 4
    Avg. position
    1.6

    Named in answers to

    • Who is the best barber in Gothenburg?, from Gemini
    • I'm looking for a barber in Gothenburg for a skin fade and a beard trim. Who would you recommend?, from Gemini
    • Which barber in Gothenburg would you recommend for a hot towel shave?, from Gemini
    • Which barber in Gothenburg takes walk-ins?, from Gemini

    Also written Sharper Barbershop

    Is this your business?
  4. 4Sharper of Sweden19%

    95%: 10 to 35%

    ChatGPT
    17%
    Claude
    0%
    Gemini
    42%
    Questions
    4 of 4
    Avg. position
    1.9

    Named in answers to

    • Who is the best barber in Gothenburg?, from ChatGPT and Gemini
    • I'm looking for a barber in Gothenburg for a skin fade and a beard trim. Who would you recommend?, from Gemini
    • Which barber in Gothenburg would you recommend for a hot towel shave?, from ChatGPT
    • Which barber in Gothenburg takes walk-ins?, from Gemini
    Is this your business?
  5. 5The Barber Shop19%

    95%: 10 to 35%

    ChatGPT
    0%
    Claude
    25%
    Gemini
    33%
    Questions
    4 of 4
    Avg. position
    2.4

    Named in answers to

    • Who is the best barber in Gothenburg?, from Gemini
    • I'm looking for a barber in Gothenburg for a skin fade and a beard trim. Who would you recommend?, from Gemini
    • Which barber in Gothenburg would you recommend for a hot towel shave?, from Claude and Gemini
    • Which barber in Gothenburg takes walk-ins?, from Claude

    Also written The Barber Shop Göteborg, Barbershop Göteborg

    Is this your business?
  6. 6Herrfrisören17%

    95%: 8 to 32%

    ChatGPT
    0%
    Claude
    50%
    Gemini
    0%
    Questions
    4 of 4
    Avg. position
    2.3

    Named in answers to

    • Who is the best barber in Gothenburg?, from Claude
    • I'm looking for a barber in Gothenburg for a skin fade and a beard trim. Who would you recommend?, from Claude
    • Which barber in Gothenburg would you recommend for a hot towel shave?, from Claude
    • Which barber in Gothenburg takes walk-ins?, from Claude

    Also written Herrfrisören Avenyn, Herr Frisören, Herr Frisören Göteborg, Herrfrisören Göteborg, Herrfrisören Nordstan

    Is this your business?
  7. 7Barber House Göteborg8%

    95%: 3 to 22%

    ChatGPT
    0%
    Claude
    25%
    Gemini
    0%
    Questions
    2 of 4
    Avg. position
    1

    Named in answers to

    • I'm looking for a barber in Gothenburg for a skin fade and a beard trim. Who would you recommend?, from Claude
    • Which barber in Gothenburg takes walk-ins?, from Claude
    Is this your business?
  8. 8Herr Judit8%

    95%: 3 to 22%

    ChatGPT
    0%
    Claude
    0%
    Gemini
    25%
    Questions
    2 of 4
    Avg. position
    3

    Named in answers to

    • Which barber in Gothenburg would you recommend for a hot towel shave?, from Gemini
    • Which barber in Gothenburg takes walk-ins?, from Gemini
    Is this your business?
  9. 9Fade Factory8%

    95%: 3 to 22%

    ChatGPT
    0%
    Claude
    25%
    Gemini
    0%
    Questions
    3 of 4
    Avg. position
    3.7

    Named in answers to

    • Who is the best barber in Gothenburg?, from Claude
    • I'm looking for a barber in Gothenburg for a skin fade and a beard trim. Who would you recommend?, from Claude
    • Which barber in Gothenburg takes walk-ins?, from Claude

    Also written Fade Factory Göteborg, Fade Factory Barbershop

    Is this your business?
  10. 10Gents Barber Shop8%

    95%: 3 to 22%

    ChatGPT
    0%
    Claude
    17%
    Gemini
    8%
    Questions
    1 of 4
    Avg. position
    4

    Named in answers to

    • I'm looking for a barber in Gothenburg for a skin fade and a beard trim. Who would you recommend?, from Claude and Gemini

    Also written Gents Barbershop Göteborg

    Is this your business?
  11. 11Barber Barber6%

    95%: 2 to 18%

    ChatGPT
    0%
    Claude
    17%
    Gemini
    0%
    Questions
    2 of 4
    Avg. position
    1

    Named in answers to

    • Who is the best barber in Gothenburg?, from Claude
    • I'm looking for a barber in Gothenburg for a skin fade and a beard trim. Who would you recommend?, from Claude

    Also written Barber Barber Göteborg

    Is this your business?
  12. 12Sharif The Barber6%

    95%: 2 to 18%

    ChatGPT
    17%
    Claude
    0%
    Gemini
    0%
    Questions
    2 of 4
    Avg. position
    1

    Named in answers to

    • Who is the best barber in Gothenburg?, from ChatGPT
    • I'm looking for a barber in Gothenburg for a skin fade and a beard trim. Who would you recommend?, from ChatGPT
    Is this your business?
  13. 13Nordic Barber6%

    95%: 2 to 18%

    ChatGPT
    0%
    Claude
    17%
    Gemini
    0%
    Questions
    1 of 4
    Avg. position
    1.5

    Named in answers to

    • Who is the best barber in Gothenburg?, from Claude

    Also written Nordic Barber Gothenburg

    Is this your business?
  14. 14Sharps Barber Shop6%

    95%: 2 to 18%

    ChatGPT
    17%
    Claude
    0%
    Gemini
    0%
    Questions
    1 of 4
    Avg. position
    1.5

    Named in answers to

    • Which barber in Gothenburg would you recommend for a hot towel shave?, from ChatGPT
    Is this your business?
  15. 15Barbershop Avenyn6%

    95%: 2 to 18%

    ChatGPT
    0%
    Claude
    17%
    Gemini
    0%
    Questions
    2 of 4
    Avg. position
    3

    Named in answers to

    • I'm looking for a barber in Gothenburg for a skin fade and a beard trim. Who would you recommend?, from Claude
    • Which barber in Gothenburg takes walk-ins?, from Claude
    Is this your business?
  16. 16Gentlemen's Barber Shop6%

    95%: 2 to 18%

    ChatGPT
    0%
    Claude
    8%
    Gemini
    8%
    Questions
    1 of 4
    Avg. position
    3.5

    Named in answers to

    • Who is the best barber in Gothenburg?, from Claude and Gemini

    Also written Gentlemen's Barbershop Göteborg

    Is this your business?
  17. 17The Chop Shop6%

    95%: 2 to 18%

    ChatGPT
    0%
    Claude
    17%
    Gemini
    0%
    Questions
    2 of 4
    Avg. position
    3.5

    Named in answers to

    • I'm looking for a barber in Gothenburg for a skin fade and a beard trim. Who would you recommend?, from Claude
    • Which barber in Gothenburg would you recommend for a hot towel shave?, from Claude

    Also written The Chop Shop Göteborg, The Chop Shop Gothenburg

    Is this your business?
  18. 18The Dudes Factory6%

    95%: 2 to 18%

    ChatGPT
    0%
    Claude
    17%
    Gemini
    0%
    Questions
    2 of 4
    Avg. position
    3.5

    Named in answers to

    • Who is the best barber in Gothenburg?, from Claude
    • I'm looking for a barber in Gothenburg for a skin fade and a beard trim. Who would you recommend?, from Claude

    Also written The Dudes Factory Göteborg

    Is this your business?
  19. 19Nordstan Barbershop6%

    95%: 2 to 18%

    ChatGPT
    0%
    Claude
    17%
    Gemini
    0%
    Questions
    1 of 4
    Avg. position
    4

    Named in answers to

    • Which barber in Gothenburg would you recommend for a hot towel shave?, from Claude
    Is this your business?

Open a row to see each assistant's share of its own answers. Questions counts how many of the four produced the name at least once; position is where it came in the answer's list, 1 being first. 31 more names came up in a single answer and are counted above but not listed.

Barbers in Gothenburg: is this your field?

50different names in 36 answers, 31 of them only once. The assistants change their minds from one answer to the next.

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How the AIGROW Score is measured

No business can pay to appear in the Index, rise in it or be removed from it. How the Index stays neutral

AI Visibility Index · November 2026

Asked about barbers in Gothenburg, ChatGPT, Claude and Gemini named Barber & Books most often, in 64% of answers (its AI Recommendation Rate), then The Barber (22%) and Sharper Barber Shop (19%). Across 36 answers they named 50 different businesses, 31 of them only once. Each of four buyer questions was asked three times, in Swedish, in November 2026.

The AI Recommendation Rate is the fraction of the 36 answers that named a business. The range under it is a 95% confidence interval: where two ranges overlap, the gap between those businesses could be chance.

Names are printed as the assistants wrote them. We have not checked that any of them is good, open, or real.

Barbers · Gothenburg

64% of answers named Barber & Books

Answers
36
Businesses named
50
Named only once
31
Named by 2+ assistants
6 of 19
Named again on a rerun
34%

Edition November 2026. Download the data

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What each assistant said

The same questions, the same number of times, and often different names. Each column is one assistant's top five from the ranking above, with the share of its own answers that named them.

#ChatGPTClaudeGemini
1Barber & Books50%Herrfrisören50%Barber & Books100%
2The Barber50%Barber & Books42%Sharper Barber Shop58%
3Sharper of Sweden17%The Barber Shop25%Sharper of Sweden42%
4Sharif The Barber17%Barber House Göteborg25%The Barber Shop33%
5Sharps Barber Shop17%Fade Factory25%Herr Judit25%

Questions about barbers in Gothenburg

How AI assistants recommend barbers

ChatGPT, Claude and Gemini named Barber & Books most often, in 64% of 36 answers, then The Barber (22%) and Sharper Barber Shop (19%). The names come from what the assistants answered to four buyer questions in November 2026; we have not checked that any of them is good, open or real.

Not always. ChatGPT named Barber & Books most often (50% of its answers), Claude Herrfrisören (50%) and Gemini Barber & Books (100%). 6 of the 19 listed businesses were named by two or more of them.

Each question was asked three times. Of the names an assistant gave for a question, 34% came back in two or more of those runs; the rest came up once. The 95% range beside each rate in the ranking shows how far it could move by chance.

Run the free checker: it asks ChatGPT, Claude, Gemini and Grok two of the Index questions for barbers, with the category and the place already filled in, and shows every answer word for word. About 30 seconds, no sign-up. The page on how AI assistants recommend barbers shows what an owner can work on. Nothing can guarantee that an assistant names you.

Named here? Put it on your site

Every business in the ranking was named in two or more answers. The badge says that and nothing more: no position, because the ranges above do not support one. It links back to this page, so anyone can check.

Correct or remove a listing
Named by AI assistants: Barbers in Gothenburg, AIGROW AI Visibility Index, November 2026
<a href="https://aigrow.gg/index/barbers/gothenburg"><img src="https://aigrow.gg/badges/index/2026-11/barbers/gothenburg.svg" width="312" height="100" alt="Named by AI assistants: Barbers in Gothenburg, AIGROW AI Visibility Index, November 2026"></a>

The questions

Asked word for word, three times each, to every assistant, in Swedish. The English under each is our translation. The prompt is the one the free scan uses. No web search, no location and no chat history, so every answer starts from the same place.

  1. 1Vem är den bästa barberaren i Göteborg?Who is the best barber in Gothenburg?
  2. 2Jag letar efter en barberare i Göteborg för en fade och en skäggtrimning. Vem rekommenderar du?I'm looking for a barber in Gothenburg for a skin fade and a beard trim. Who would you recommend?
  3. 3Vilken barberare i Göteborg rekommenderar du för en klassisk rakning med varm handduk?Which barber in Gothenburg would you recommend for a hot towel shave?
  4. 4Vilken barberare i Göteborg har drop-in?Which barber in Gothenburg takes walk-ins?

How to read this page

The full method
What it measures
Which names these models produce when asked cold, from what they learned in training. It is not a review, a rating or our recommendation, and a business missing here may simply be one the models were never shown.
Why the ranges matter
36 answers is a sample. Asked again next month, most shares will move by a few points; the ranges say how far they could move by chance alone.
One business, several spellings
Branches, legal suffixes and spellings of one business are merged, and the other spellings are printed under its name. Names that might be two businesses are kept apart.
A name is wrong
If a business here is closed, misnamed or yours and you want it removed, tell us. We correct or remove it when the page is next published.

AI Visibility Index

Elsewhere in the Index

Barbers elsewhere
MalmöStockholmUppsalaAarhusAdelaideAmsterdam
Also in Gothenburg
DentistsLawyersAccountantsPlumbersGymsReal estate agencies

Not on this list? See what ChatGPT says about your business

Barbers, Gothenburg: see whether the assistants name you, or someone else.

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Read the method

Edition November 2026 · published by Guglielmo Paesano, founder of AIGROW · data under CC BY 4.0