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AI Visibility Index · September 2026

Financial advisors in Basel that AI assistants recommend

We asked ChatGPT, Claude and Gemini the four questions a buyer asks when looking for financial advisors in Basel, three times each, in German, and counted who they named. These are the businesses named in two or more of the 36 answers.

Check whether AI names youSee the ranking

Names are printed as the assistants wrote them. We have not checked that any of them is good, open, or real.

Financial advisors · Basel
50%of answers named VZ VermögensZentrum
Answers
36
Businesses named
26
Named only once
7
Named by 2+ assistants
9 of 19
Named again on a rerun
57%

Edition September 2026. Download the data

Asked for financial advisors in Basel, ChatGPT, Claude and Gemini most often named VZ VermögensZentrum (50% of answers), Basler Kantonalbank (50%) and UBS (36%). Across 36 answers they named 26 different businesses, 7 of them only once. Each of four buyer questions was asked three times, in German, in September 2026.

The ranking

The AI Recommendation Rate is the fraction of the 36 answers that named a business. The range under it is a 95% confidence interval: where two ranges overlap, the gap between those businesses could be chance.

Financial advisors in Basel named by AI assistants, September 2026
#BusinessAI Recommendation RateChatGPTClaudeGeminiQuestionsAvg. position
1VZ VermögensZentrumAlso written VZ VermögensZentrum Basel, VermögensZentrum AGIs this your business?50%95%: 35 to 66%75%25%50%3 of 41.3
2Basler KantonalbankAlso written Basler Kantonalbank Private BankingIs this your business?50%95%: 35 to 66%42%33%75%3 of 42.3
3UBSAlso written UBS Basel, UBS Switzerland AG, UBS AGIs this your business?36%95%: 23 to 52%8%33%67%3 of 42.9
4VontobelAlso written Vontobel Wealth Management Basel, Vontobel Basel, Vontobel Wealth ManagementIs this your business?22%95%: 12 to 38%8%17%42%2 of 44.4
5Bank J. Safra SarasinAlso written Bank J. Safra Sarasin AGIs this your business?19%95%: 10 to 35%25%8%25%1 of 41.4
6Credit SuisseAlso written Credit Suisse Basel, Credit Suisse / Private Banking Basel, Credit Suisse Basel / UBS Wealth ManagementIs this your business?19%95%: 10 to 35%0%0%58%3 of 44.1
7Baloise Bank AGIs this your business?14%95%: 6 to 29%8%0%33%2 of 41.6
8Baumann & Cie, BanquiersIs this your business?8%95%: 3 to 22%25%0%0%1 of 41
9WMPartners Wealth Management AGIs this your business?8%95%: 3 to 22%0%0%25%1 of 43.7
10BaloiseIs this your business?6%95%: 2 to 18%17%0%0%1 of 42.5
11Finanzplaner BaselIs this your business?6%95%: 2 to 18%0%0%17%1 of 42.5
12FintoolIs this your business?6%95%: 2 to 18%0%0%17%1 of 42.5
13Paribus FinanzberatungIs this your business?6%95%: 2 to 18%0%0%17%1 of 42.5
14Swiss Life SelectAlso written Swiss Life Select BaselIs this your business?6%95%: 2 to 18%8%8%0%2 of 43
15Bank ClerAlso written Bank Cler BaselIs this your business?6%95%: 2 to 18%0%8%8%2 of 43.5
16E. Gutzwiller & Cie, BanquiersAlso written E. Gutzwiller & Cie. BanquiersIs this your business?6%95%: 2 to 18%8%0%8%1 of 43.5
17Julius Bär BaselIs this your business?6%95%: 2 to 18%0%17%0%1 of 44
18Raiffeisenbank BaselIs this your business?6%95%: 2 to 18%0%17%0%2 of 44
19Zürcher Kantonalbank BaselIs this your business?6%95%: 2 to 18%0%17%0%2 of 45.5

Each assistant column is the share of that assistant's own answers. Questions counts how many of the four produced the name at least once; position is where it came in the answer's list, 1 being first. 7 more names came up in a single answer and are counted above but not listed.

Is this your business?

See what the assistants say about your business today. The free checker asks ChatGPT, Claude, Gemini and Grok two of the Index questions for this category, with the category and the place already filled in, and shows every answer word for word. About 30 seconds, no sign-up.

Check your businessNamed above? Add the badgeWhat the audit does

What each assistant said

The same questions, the same number of times, and often different names. Each column is one assistant's top five from the ranking above, with the share of its own answers that named them.

#ChatGPTClaudeGemini
1VZ VermögensZentrum75%Basler Kantonalbank33%Basler Kantonalbank75%
2Basler Kantonalbank42%UBS33%UBS67%
3Bank J. Safra Sarasin25%VZ VermögensZentrum25%Credit Suisse58%
4Baumann & Cie, Banquiers25%Vontobel17%VZ VermögensZentrum50%
5Baloise17%Julius Bär Basel17%Vontobel42%

Claude named no business in 7 of its 12 answers.

Named here? Put it on your site

Every business in the ranking was named in two or more answers. The badge says that and nothing more: no position, because the ranges above do not support one. It links back to this page, so anyone can check.

Correct or remove a listing
Named by AI assistants: Financial advisors in Basel, AIGROW AI Visibility Index, September 2026
<a href="https://aigrow.gg/index/financial-advisors/basel"><img src="https://aigrow.gg/badges/index/2026-09/financial-advisors/basel.svg" width="312" height="100" alt="Named by AI assistants: Financial advisors in Basel, AIGROW AI Visibility Index, September 2026"></a>

The questions

Asked word for word, three times each, to every assistant, in German. The English under each is our translation. The prompt is the one the free scan uses. No web search, no location and no chat history, so every answer starts from the same place.

  1. 1Wer ist der beste Finanzberater in Basel?Who is the best financial advisor in Basel?
  2. 2Ich möchte in Basel Hilfe bei der Altersvorsorge. Welchen Finanzberater würdest du empfehlen?I want help planning my retirement in Basel. Which financial advisor would you recommend?
  3. 3Welchen Honorarberater in Basel würdest du empfehlen?Which fee-only financial advisor in Basel would you recommend?
  4. 4Welche Vermögensverwaltung in Basel würdest du einer Familie empfehlen?Which wealth management firm in Basel would you recommend for a family?

How to read this page

The full method
What it measures
Which names these models produce when asked cold, from what they learned in training. It is not a review, a rating or our recommendation, and a business missing here may simply be one the models were never shown.
Why the ranges matter
36 answers is a sample. Asked again next month, most shares will move by a few points; the ranges say how far they could move by chance alone.
One business, several spellings
Branches, legal suffixes and spellings of one business are merged, and the other spellings are printed under its name. Names that might be two businesses are kept apart.
A name is wrong
If a business here is closed, misnamed or yours and you want it removed, tell us. We correct or remove it when the page is next published.

Where the assistants look

The sites read most often, with web search on, before the assistants answer about this category in Switzerland. From the AI Source Map: 7 answers.

See every site for this category
wikipedia.org
Read in 86% of the answers
vermoegenszentrum.ch
Read in 71% of the answers
reddit.com
Read in 71% of the answers

Elsewhere in the Index

Financial advisors elsewhere
BernGenevaLausanneLuganoZurichBerlin
Also in Basel
DentistsLawyersAccountantsPlumbersGymsReal estate agencies

Is your business on this list?

The free scan asks the same assistants the questions your customers ask, scores whether they name you, and lists who they name instead.

Run the free AI scanRead the method

Edition September 2026 · published by Guglielmo Paesano, founder of AIGROW · data under CC BY 4.0