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AI Visibility Index · September 2026

Hotels in Madrid that AI assistants recommend

We asked ChatGPT, Claude and Gemini the four questions a buyer asks when looking for hotels in Madrid, three times each, in Spanish, and counted who they named. These are the businesses named in two or more of the 36 answers.

Names are printed as the assistants wrote them. We have not checked that any of them is good, open, or real.

Hotels · Madrid
53%of answers named Only YOU Hotels
Answers
36
Businesses named
32
Named only once
3
Named by 2+ assistants
21 of 29
Named again on a rerun
67%

Edition September 2026. Download the data

Asked for hotels in Madrid, ChatGPT, Claude and Gemini most often named Only YOU Hotels (53% of answers), Mandarin Oriental Ritz, Madrid (39%) and Rosewood Villa Magna (39%). Across 36 answers they named 32 different businesses, 3 of them only once. Each of four buyer questions was asked three times, in Spanish, in September 2026.

The ranking

The AI Recommendation Rate is the fraction of the 36 answers that named a business. The range under it is a 95% confidence interval: where two ranges overlap, the gap between those businesses could be chance.

Hotels in Madrid named by AI assistants, September 2026
#BusinessAI Recommendation RateChatGPTClaudeGeminiQuestionsAvg. position
1Only YOU HotelsAlso written Only YOU Boutique Hotel Madrid, Only YOU Hotel AtochaIs this your business?53%95%: 37 to 68%50%50%58%4 of 42.3
2Mandarin Oriental Ritz, MadridAlso written Hotel Ritz Madrid, Hotel Ritz, Mandarin Oriental Ritz MadridIs this your business?39%95%: 25 to 55%25%42%50%2 of 42.1
3Rosewood Villa MagnaAlso written Hotel Villa MagnaIs this your business?39%95%: 25 to 55%25%33%58%3 of 42.4
4Four Seasons Hotel MadridAlso written Four Seasons MadridIs this your business?33%95%: 20 to 50%25%42%33%2 of 41.6
5The Principal MadridAlso written The Principal Madrid HotelIs this your business?31%95%: 18 to 47%8%50%33%3 of 43.5
6NH CollectionAlso written NH Collection Madrid Eurobuilding, NH Collection Madrid SueciaIs this your business?28%95%: 16 to 44%25%33%25%2 of 42.9
7Room Mate HotelsAlso written Room Mate Óscar, Room Mate AliciaIs this your business?28%95%: 16 to 44%25%58%0%3 of 44.9
8Palacio de los Duques Gran MeliáAlso written Hotel Palacio de los Duques Gran Meliá, Gran Meliá Palacio de los DuquesIs this your business?22%95%: 12 to 38%0%8%58%3 of 44.5
9Hotel Único MadridIs this your business?19%95%: 10 to 35%8%50%0%3 of 43.1
10Hotel Riu Plaza EspañaIs this your business?17%95%: 8 to 32%17%33%0%2 of 43.5
11Hotel OrfilaAlso written Orfila, Relais & ChâteauxIs this your business?17%95%: 8 to 32%8%25%17%1 of 44.2
12Dear Hotel MadridIs this your business?17%95%: 8 to 32%0%0%50%2 of 45.8
13Hotel UrbanAlso written Hotel Urban MadridIs this your business?14%95%: 6 to 29%17%25%0%2 of 42.2
14Meliá Hotels & ResortsAlso written Meliá Castilla, Meliá Madrid PrincesaIs this your business?14%95%: 6 to 29%17%25%0%1 of 43
15The Madrid EDITIONIs this your business?14%95%: 6 to 29%0%0%42%3 of 43.2
16URSO Hotel & SpaAlso written Hotel Urso, Urso Hotel & SpaIs this your business?14%95%: 6 to 29%17%25%0%3 of 44.2
17Petit Palace HotelsAlso written Petit Palace Embassy, Petit Palace Puerta del SolIs this your business?14%95%: 6 to 29%0%42%0%2 of 45.4
18Hotel Palacio del Retiro, Autograph CollectionIs this your business?11%95%: 4 to 25%0%0%33%2 of 43
19Wellington Hotel & Spa MadridAlso written Hotel Wellington, Hotel Wellington MadridIs this your business?11%95%: 4 to 25%0%17%17%2 of 43
20The Westin Palace, MadridIs this your business?11%95%: 4 to 25%8%0%25%1 of 44.5
21Vincci The MintIs this your business?11%95%: 4 to 25%0%25%8%2 of 45
22InterContinental MadridIs this your business?8%95%: 3 to 22%0%0%25%1 of 43.7
23Barceló Hotels & ResortsAlso written Barceló Torre de Madrid, Barceló EmperatrizIs this your business?8%95%: 3 to 22%8%8%8%1 of 44
24VP Plaza España DesignAlso written Hotel VP Plaza España DesignIs this your business?8%95%: 3 to 22%0%17%8%2 of 44
25Totem MadridIs this your business?8%95%: 3 to 22%0%0%25%1 of 45.3
26Eurostars Madrid TowerIs this your business?6%95%: 2 to 18%0%17%0%1 of 41.5
27CoolRooms Palacio de AtochaIs this your business?6%95%: 2 to 18%8%0%8%2 of 45.5
28Hotel Praktik MetropolIs this your business?6%95%: 2 to 18%0%17%0%1 of 45.5
29AC Hotel RecoletosAlso written AC Hotel by Marriott Recoletos, AC Hotel Recoletos by MarriottIs this your business?6%95%: 2 to 18%0%8%8%1 of 46

Each assistant column is the share of that assistant's own answers. Questions counts how many of the four produced the name at least once; position is where it came in the answer's list, 1 being first. 3 more names came up in a single answer and are counted above but not listed.

Is this your business?

See what the assistants say about your business today. The free checker asks ChatGPT, Claude, Gemini and Grok two of the Index questions for this category, with the category and the place already filled in, and shows every answer word for word. About 30 seconds, no sign-up.

What each assistant said

The same questions, the same number of times, and often different names. Each column is one assistant's top five from the ranking above, with the share of its own answers that named them.

#ChatGPTClaudeGemini
1Only YOU Hotels50%Room Mate Hotels58%Only YOU Hotels58%
2Mandarin Oriental Ritz, Madrid25%Only YOU Hotels50%Rosewood Villa Magna58%
3Rosewood Villa Magna25%The Principal Madrid50%Palacio de los Duques Gran Meliá58%
4Four Seasons Hotel Madrid25%Hotel Único Madrid50%Mandarin Oriental Ritz, Madrid50%
5NH Collection25%Mandarin Oriental Ritz, Madrid42%Dear Hotel Madrid50%

Named here? Put it on your site

Every business in the ranking was named in two or more answers. The badge says that and nothing more: no position, because the ranges above do not support one. It links back to this page, so anyone can check.

Named by AI assistants: Hotels in Madrid, AIGROW AI Visibility Index, September 2026
<a href="https://aigrow.gg/index/hotels/madrid"><img src="https://aigrow.gg/badges/index/2026-09/hotels/madrid.svg" width="312" height="100" alt="Named by AI assistants: Hotels in Madrid, AIGROW AI Visibility Index, September 2026"></a>

The questions

Asked word for word, three times each, to every assistant, in Spanish. The English under each is our translation. The prompt is the one the free scan uses. No web search, no location and no chat history, so every answer starts from the same place.

  1. 1¿Cuál es el mejor hotel en Madrid?What is the best hotel in Madrid?
  2. 2Voy a pasar un fin de semana en Madrid. ¿Qué hotel me recomiendas?I'm visiting Madrid for a weekend. Which hotel would you recommend?
  3. 3¿Qué hotel boutique en Madrid me recomiendas?Which boutique hotel in Madrid would you recommend?
  4. 4¿Qué hotel en Madrid me recomiendas para un viaje de trabajo?Which hotel in Madrid is good for a business trip?

How to read this page

What it measures
Which names these models produce when asked cold, from what they learned in training. It is not a review, a rating or our recommendation, and a business missing here may simply be one the models were never shown.
Why the ranges matter
36 answers is a sample. Asked again next month, most shares will move by a few points; the ranges say how far they could move by chance alone.
One business, several spellings
Branches, legal suffixes and spellings of one business are merged, and the other spellings are printed under its name. Names that might be two businesses are kept apart.
A name is wrong
If a business here is closed, misnamed or yours and you want it removed, tell us. We correct or remove it when the page is next published.

Where the assistants look

The sites read most often, with web search on, before the assistants answer about this category in Spain. From the AI Source Map: 6 answers.

reddit.com
Read in 83% of the answers
cntraveler.com
Read in 50% of the answers
cntraveller.com
Read in 50% of the answers

Is your business on this list?

The free scan asks the same assistants the questions your customers ask, scores whether they name you, and lists who they name instead.

Edition September 2026 · published by Guglielmo Paesano, founder of AIGROW · data under CC BY 4.0