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AI Visibility Index · September 2026

How AI assistants recommend hotels

A traveller who asks an AI assistant where to stay gets a short list of hotels, and the answers hold better than for most trades. Here is what the assistants answered in every city the AIGROW Index asked, and what a hotel can work on.

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AIGROW Index · 3,168 answers
29%of the names came up in one answer only
Cities asked
88
Names in the rankings
1,586
Businesses named per city
27
Names repeated on a rerun
70%
Answers that name the leader
75%

The first two rows are counts; the rows under them are medians over the ranked pages. Every question was asked without a location or a chat history.

Asked for a hotel in 88 cities, ChatGPT, Claude and Gemini named about 27 hotels per city, and 29% of those names came up only once. Each assistant builds its list from what is published about a hotel. What a hotel controls is that public record: its rooms, the stays it suits and its listings.

The questions

What a customer asked, and who came first

One place of the 88, as an example: New York. Every place was asked the same questions in its own language, and its page in the Index has the full ranking.

  1. What is the best hotel in New York?
  2. I'm visiting New York for a weekend. Which hotel would you recommend?
  3. Which boutique hotel in New York would you recommend?
  4. Which hotel in New York is good for a business trip?
  1. The Greenwich Hotelnamed in 61% of the answers
  2. The Ludlow Hotelnamed in 44% of the answers
  3. The Whitby Hotelnamed in 36% of the answers
The full ranking
Across places

The names that recur

87 different businesses came first across 88 rankings, and 12 names were listed in three places or more. These are the most frequent.

  • Radisson Blu7 places
  • NH Collection6 places
  • Novotel6 places
  • JW Marriott5 places
  • Hilton4 places
  • Motel One4 places

Counted by spelling: two businesses with the same name in different places count as one.

What to work on

What an owner can work on

No one can promise a place in an assistant’s answer. What an owner controls is what is published about the business, and these are the parts the questions above point to.

Say which stay you suit

The questions ask for a weekend visit, a boutique hotel and a business trip. Say which of these you are good for, and why, on your own site and in your listings.

Facts in text

Rooms, location, transport, meeting rooms and breakfast, written as text on your site and not only shown in photos, are facts an assistant can repeat.

Coverage beyond the booking sites

Travel guides, local press and travel writers describe a hotel in their own words, which is the kind of source an assistant repeats.

The Index

Every ranking for this trade

The AIGROW Index publishes the ranking of each place with every answer, and how it was measured.

See what the assistants say about your business.

The free checker asks the questions a customer would ask and shows who gets named. The audit goes further: your own questions, four assistants, and the fixes in the order they matter.

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The audit: $490 once · within 5 working days or refunded