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AI Visibility Index · September 2026

Hotels in São Paulo that AI assistants recommend

We asked ChatGPT, Claude and Gemini the four questions a buyer asks when looking for hotels in São Paulo, three times each, in Portuguese, and counted who they named. These are the businesses named in two or more of the 36 answers.

Names are printed as the assistants wrote them. We have not checked that any of them is good, open, or real.

Hotels · São Paulo
72%of answers named Hotel Fasano
Answers
36
Businesses named
21
Named only once
7
Named by 2+ assistants
10 of 14
Named again on a rerun
82%

Edition September 2026. Download the data

Asked for hotels in São Paulo, ChatGPT, Claude and Gemini most often named Hotel Fasano (72% of answers), Hotel Unique (64%) and Rosewood São Paulo (61%). Across 36 answers they named 21 different businesses, 7 of them only once. Each of four buyer questions was asked three times, in Portuguese, in September 2026.

The ranking

The AI Recommendation Rate is the fraction of the 36 answers that named a business. The range under it is a 95% confidence interval: where two ranges overlap, the gap between those businesses could be chance.

Hotels in São Paulo named by AI assistants, September 2026
#BusinessAI Recommendation RateChatGPTClaudeGeminiQuestionsAvg. position
1Hotel FasanoAlso written Hotel Fasano São Paulo, Fasano São Paulo, Hotel Fasano São Paulo Jardins, Fasano Itaim, Fasano São Paulo JardinsIs this your business?72%95%: 56 to 84%42%75%100%4 of 42
2Hotel UniqueIs this your business?64%95%: 48 to 78%50%92%50%4 of 42.4
3Rosewood São PauloIs this your business?61%95%: 45 to 75%42%50%92%4 of 42.3
4Tivoli MofarrejAlso written Tivoli Mofarrej São Paulo, Tivoli Mofarrej São Paulo HotelIs this your business?61%95%: 45 to 75%25%75%83%4 of 44.2
5Palácio TangaráIs this your business?56%95%: 40 to 71%42%25%100%4 of 41.9
6Hotel EmilianoAlso written Emiliano São Paulo, Hotel Emiliano São PauloIs this your business?53%95%: 37 to 68%25%67%67%3 of 44.7
7Grand Hyatt São PauloIs this your business?33%95%: 20 to 50%25%50%25%2 of 42.9
8Renaissance São Paulo HotelIs this your business?33%95%: 20 to 50%25%33%42%2 of 45.1
9Hilton São Paulo MorumbiIs this your business?22%95%: 12 to 38%25%17%25%2 of 44.4
10Pullman São Paulo Vila OlímpiaIs this your business?22%95%: 12 to 38%17%33%17%2 of 45.6
11JW Marriott Hotel São PauloIs this your business?11%95%: 4 to 25%0%0%33%2 of 45.5
12Four Seasons Hotel São Paulo at Nações UnidasIs this your business?8%95%: 3 to 22%0%0%25%1 of 44
13WZ Jardins HotelIs this your business?6%95%: 2 to 18%0%17%0%1 of 45
14Meliá PaulistaIs this your business?6%95%: 2 to 18%0%17%0%1 of 46

Each assistant column is the share of that assistant's own answers. Questions counts how many of the four produced the name at least once; position is where it came in the answer's list, 1 being first. 7 more names came up in a single answer and are counted above but not listed.

Is this your business?

See what the assistants say about your business today. The free checker asks ChatGPT, Claude, Gemini and Grok two of the Index questions for this category, with the category and the place already filled in, and shows every answer word for word. About 30 seconds, no sign-up.

What each assistant said

The same questions, the same number of times, and often different names. Each column is one assistant's top five from the ranking above, with the share of its own answers that named them.

#ChatGPTClaudeGemini
1Hotel Unique50%Hotel Unique92%Hotel Fasano100%
2Hotel Fasano42%Hotel Fasano75%Palácio Tangará100%
3Rosewood São Paulo42%Tivoli Mofarrej75%Rosewood São Paulo92%
4Palácio Tangará42%Hotel Emiliano67%Tivoli Mofarrej83%
5Tivoli Mofarrej25%Rosewood São Paulo50%Hotel Emiliano67%

Named here? Put it on your site

Every business in the ranking was named in two or more answers. The badge says that and nothing more: no position, because the ranges above do not support one. It links back to this page, so anyone can check.

Named by AI assistants: Hotels in São Paulo, AIGROW AI Visibility Index, September 2026
<a href="https://aigrow.gg/index/hotels/sao-paulo"><img src="https://aigrow.gg/badges/index/2026-09/hotels/sao-paulo.svg" width="312" height="100" alt="Named by AI assistants: Hotels in São Paulo, AIGROW AI Visibility Index, September 2026"></a>

The questions

Asked word for word, three times each, to every assistant, in Portuguese. The English under each is our translation. The prompt is the one the free scan uses. No web search, no location and no chat history, so every answer starts from the same place.

  1. 1Qual é o melhor hotel em São Paulo?What is the best hotel in São Paulo?
  2. 2Vou passar um fim de semana em São Paulo. Qual hotel você recomenda?I'm visiting São Paulo for a weekend. Which hotel would you recommend?
  3. 3Qual hotel boutique você recomenda em São Paulo?Which boutique hotel in São Paulo would you recommend?
  4. 4Qual hotel em São Paulo é bom para uma viagem de negócios?Which hotel in São Paulo is good for a business trip?

How to read this page

What it measures
Which names these models produce when asked cold, from what they learned in training. It is not a review, a rating or our recommendation, and a business missing here may simply be one the models were never shown.
Why the ranges matter
36 answers is a sample. Asked again next month, most shares will move by a few points; the ranges say how far they could move by chance alone.
One business, several spellings
Branches, legal suffixes and spellings of one business are merged, and the other spellings are printed under its name. Names that might be two businesses are kept apart.
A name is wrong
If a business here is closed, misnamed or yours and you want it removed, tell us. We correct or remove it when the page is next published.

Is your business on this list?

The free scan asks the same assistants the questions your customers ask, scores whether they name you, and lists who they name instead.

Edition September 2026 · published by Guglielmo Paesano, founder of AIGROW · data under CC BY 4.0