AI Visibility Index · November 2026
What AI assistants recommend in Australia
Who ChatGPT, Claude and Gemini name when a buyer in Australia asks them for a business, in 48 categories. The questions were asked in English, three times each.
By kind of business
The figure on the right is the share of answers that named the leader. Open a category for the full ranking with its uncertainty.
Software
Accounting softwareNamed most: Xero, MYOB and QuickBooks Online.100%9 listed of 10
AI chatbotsNamed most: Microsoft Copilot, ChatGPT and Claude.100%5 listed of 5
AI writing toolsNamed most: Jasper, Copy.ai and OpenAI.78%10 listed of 14
Appointment booking softwareNamed most: Cliniko, Timely and Fresha.58%17 listed of 21
Business intelligence softwareNamed most: Power BI, Looker Studio and Tableau.100%7 listed of 10
Business phone systemsNamed most: RingCentral, Zoom and Telstra.83%17 listed of 25
Cloud storage servicesNamed most: Dropbox, Google Workspace and Microsoft OneDrive.100%11 listed of 14
CRM softwareNamed most: HubSpot, Pipedrive and Zoho.100%11 listed of 17
Document management softwareNamed most: Microsoft SharePoint, M-Files and Dropbox.67%15 listed of 21
E-commerce platformsNamed most: Shopify, WooCommerce and Squarespace.89%8 listed of 9
E-signature softwareNamed most: Dropbox Sign, DocuSign and Adobe Acrobat Sign.97%8 listed of 10
Email marketing softwareNamed most: MailerLite, Mailchimp and Campaign Monitor.92%12 listed of 13
Employee scheduling softwareNamed most: Deputy, Tanda and Roubler.100%12 listed of 15
ERP softwareNamed most: MYOB, Odoo and Oracle NetSuite.86%12 listed of 13
Expense management softwareNamed most: Expensify, Dext and Zoho Expense.97%12 listed of 18
Field service management softwareNamed most: simPRO, ServiceM8 and Tradify.100%7 listed of 8
Help desk softwareNamed most: Freshdesk, Zendesk and Help Scout.97%10 listed of 11
HR softwareNamed most: Employment Hero, Deputy and BambooHR.100%13 listed of 16
Inventory management softwareNamed most: Cin7, Unleashed Software and Square.83%14 listed of 18
Invoicing softwareNamed most: Xero, MYOB and Zoho Invoice.83%12 listed of 13
Live chat softwareNamed most: Tidio, Intercom and Crisp.89%10 listed of 12
Marketing automation softwareNamed most: ActiveCampaign, HubSpot and Mailchimp.86%10 listed of 13
Online course platformsNamed most: Thinkific, Teachable and Kajabi.97%15 listed of 16
Password managersNamed most: 1Password, Bitwarden and Keeper Security.100%6 listed of 6
Payment processorsNamed most: Square, Stripe and Zeller.100%11 listed of 13
Payroll softwareNamed most: Xero, MYOB and Employment Hero.97%7 listed of 8
Project management softwareNamed most: Asana, Trello and Monday.com.100%11 listed of 16
Property management softwareNamed most: PropertyMe, RentBetter and Console Cloud.100%14 listed of 22
Restaurant POS systemsNamed most: Lightspeed, Square and Impos.97%13 listed of 23
Retail POS systemsNamed most: Square, Shopify and Lightspeed.100%5 listed of 8
Review management softwareNamed most: Birdeye, Podium and NiceJob.92%13 listed of 23
SEO toolsNamed most: SEMrush, Ahrefs and Google Search Console.83%12 listed of 12
Social media management toolsNamed most: Buffer, Later and Metricool.92%11 listed of 11
Survey toolsNamed most: SurveyMonkey, Typeform and Google Forms.100%7 listed of 8
Time tracking softwareNamed most: Clockify, Deputy and Toggl Track.94%9 listed of 15
Video conferencing toolsNamed most: Zoom, Microsoft Teams and Google Meet.100%7 listed of 9
Web hosting providersNamed most: VentraIP, SiteGround and Digital Pacific.97%12 listed of 18
Webinar softwareNamed most: Zoom, Demio and Livestorm.100%8 listed of 11
Website buildersNamed most: Wix, Squarespace and Shopify.100%8 listed of 14
Consumer brands
BanksNamed most: Up, Commonwealth Bank and ING.78%9 listed of 12
Car brandsNamed most: Kia, Hyundai and Toyota.86%12 listed of 14
Car insurance companiesNamed most: NRMA Insurance, AAMI and Budget Direct.89%13 listed of 16
Electronics retailersNamed most: JB Hi-Fi, Officeworks and The Good Guys.100%12 listed of 15
Energy suppliersNamed most: Amber Electric, Powershop and Red Energy.64%19 listed of 20
Home internet providersNamed most: Aussie Broadband, Superloop and Exetel.94%12 listed of 12
Mobile carriersNamed most: Telstra, Optus and ALDI Mobile.64%10 listed of 13
Online brokersNamed most: Stake, Pearler and CommSec.97%13 listed of 17
SupermarketsNamed most: Woolworths, Coles and ALDI.92%6 listed of 7
AI Source Map
The sites the assistants read
Before they answer with web search on, the assistants read other sites. The AI Source Map lists the ones they read most in Australia, overall and for each category.
Related research
The brands AI recommends in Australia
Which brands do ChatGPT, Gemini and Claude name in Australia? Nine categories, first names and mention counts, from the October 2026 AIGROW Index.
Not on this list? See what ChatGPT says about your business
Australia: see whether the assistants name you, or someone else.
Free, no account, no card. About a minute.
Edition November 2026 · published by Guglielmo Paesano, founder of AIGROW · data under CC BY 4.0