The brands AI recommends in Australia
In Australia, ChatGPT put Up first in 5 of 12 bank answers. Gemini led with Commonwealth Bank; Claude with ING.
Study by Guglielmo Paesano, founder of AIGROW · data under CC BY 4.0
Categories in Australia, by whether the three assistants put the same brand first
- Same sole leader
- 5 / 9
- Different leaders
- 4 / 9
- Tie or no leader
- 0 / 9
Four questions combined, without web search. Ties do not count as agreement.
First is the most frequent first name in the four-question sample. Named counts answers mentioning a brand anywhere. An answer may name several brands, so mention counts do not sum to the answer total.
Banks
ChatGPT
Up5 of 12 first names
Gemini
Commonwealth Bank6 of 12 first names
Claude
ING2 of 4 first names
Mentions, every brand and the four questions
In Australia, ChatGPT had tied leaders for banks: Macquarie Bank, Up. Each appeared in 9 of 12 answers.
ChatGPT
Most often named: Macquarie Bank, Up. Each appeared in 9 of 12 answers.
Every brand and count
| Brand | First | Named |
|---|---|---|
| Macquarie Bank | 4 | 9 |
| Up | 5 | 9 |
| Commonwealth Bank | 2 | 6 |
| ING | 0 | 4 |
| NAB | 1 | 3 |
| Westpac | 0 | 3 |
| UBank | 0 | 1 |
Gemini
Most often named: Up, in 12 of 12 answers.
Every brand and count
| Brand | First | Named |
|---|---|---|
| Up | 4 | 12 |
| ING | 0 | 11 |
| Commonwealth Bank | 6 | 9 |
| Macquarie Bank | 2 | 7 |
| NAB | 0 | 7 |
| Westpac | 0 | 6 |
| ANZ | 0 | 3 |
| UBank | 0 | 3 |
| Bank Australia | 0 | 2 |
Claude
Most often named: Commonwealth Bank, ING, Macquarie Bank, Up. Each appeared in 3 of 4 answers.
Every brand and count
| Brand | First | Named |
|---|---|---|
| Commonwealth Bank | 1 | 3 |
| ING | 2 | 3 |
| Macquarie Bank | 0 | 3 |
| Up | 1 | 3 |
| ANZ | 0 | 1 |
| Bank Australia | 0 | 1 |
| Bankwest | 0 | 1 |
| Great Southern Bank | 0 | 1 |
| HSBC | 0 | 1 |
| NAB | 0 | 1 |
| UBank | 0 | 1 |
| Westpac | 0 | 1 |
The four questions, as asked
- What is the best bank in Australia for an everyday transaction account?
- I just moved to Australia and need to open a bank account. Which bank would you recommend?
- Which bank in Australia has the lowest fees?
- Which bank in Australia has the best banking app?
Car insurance
ChatGPT
NRMA Insurance4 of 12 first names
Gemini
NRMA Insurance9 of 12 first names
Claude
NRMA Insurance2 of 4 first names
Mentions, every brand and the four questions
In Australia, ChatGPT named AAMI in 10 of 12 answers about car insurance.
ChatGPT
Most often named: AAMI, in 10 of 12 answers.
Every brand and count
| Brand | First | Named |
|---|---|---|
| AAMI | 3 | 10 |
| Budget Direct | 3 | 8 |
| NRMA Insurance | 4 | 6 |
| RACV | 1 | 5 |
| Youi | 0 | 5 |
| Allianz | 0 | 2 |
| Apia | 0 | 1 |
| RAA | 1 | 1 |
| RAC | 0 | 1 |
| RACQ | 0 | 1 |
Gemini
Most often named: AAMI, GIO, NRMA Insurance. Each appeared in 12 of 12 answers.
Every brand and count
| Brand | First | Named |
|---|---|---|
| AAMI | 0 | 12 |
| GIO | 0 | 12 |
| NRMA Insurance | 9 | 12 |
| RACV | 0 | 11 |
| Budget Direct | 3 | 8 |
| Youi | 0 | 7 |
| RACQ | 0 | 4 |
| Allianz | 0 | 3 |
| Bingle | 0 | 2 |
Claude
Most often named: Budget Direct, NRMA Insurance, Youi. Each appeared in 4 of 4 answers.
Every brand and count
| Brand | First | Named |
|---|---|---|
| Budget Direct | 1 | 4 |
| NRMA Insurance | 2 | 4 |
| Youi | 0 | 4 |
| AAMI | 0 | 3 |
| RACQ | 0 | 3 |
| RACV | 1 | 3 |
| Allianz | 0 | 2 |
| Woolworths Car Insurance | 0 | 2 |
| Australian Seniors Car Insurance | 0 | 1 |
| Bingle | 0 | 1 |
| Qantas Insurance | 0 | 1 |
| Suncorp | 0 | 1 |
| Virgin Money Car Insurance | 0 | 1 |
The four questions, as asked
- What is the best car insurance company in Australia?
- I just bought my first car in Australia. Which insurance company would you recommend?
- Which car insurance company in Australia offers the best value for money?
- Which car insurance company in Australia is best at handling claims?
Mobile carriers
ChatGPT
Telstra6 of 12 first names
Gemini
Telstra7 of 12 first names
Claude
Telstra2 of 4 first names
Mentions, every brand and the four questions
In Australia, ChatGPT named Boost Mobile in 9 of 12 answers about mobile carriers.
ChatGPT
Most often named: Boost Mobile, in 9 of 12 answers.
Every brand and count
| Brand | First | Named |
|---|---|---|
| Boost Mobile | 4 | 9 |
| Amaysim | 1 | 6 |
| Optus | 0 | 6 |
| Telstra | 6 | 6 |
| ALDI Mobile | 1 | 5 |
| Vodafone | 0 | 4 |
| Felix Mobile | 0 | 2 |
| Belong | 0 | 1 |
Gemini
Most often named: ALDI Mobile, Amaysim. Each appeared in 10 of 12 answers.
Every brand and count
| Brand | First | Named |
|---|---|---|
| ALDI Mobile | 2 | 10 |
| Amaysim | 0 | 10 |
| Belong | 1 | 9 |
| Woolworths Mobile | 2 | 8 |
| Optus | 0 | 7 |
| Telstra | 7 | 7 |
| Vodafone | 0 | 6 |
| Felix Mobile | 0 | 5 |
| Boost Mobile | 0 | 3 |
| Kogan Mobile | 0 | 3 |
| Circles.Life | 0 | 1 |
| TPG | 0 | 1 |
Claude
Most often named: Amaysim, Boost Mobile, Optus, Telstra, Woolworths Mobile. Each appeared in 3 of 4 answers.
Every brand and count
| Brand | First | Named |
|---|---|---|
| Amaysim | 0 | 3 |
| Boost Mobile | 0 | 3 |
| Optus | 0 | 3 |
| Telstra | 2 | 3 |
| Woolworths Mobile | 1 | 3 |
| ALDI Mobile | 1 | 2 |
| Felix Mobile | 0 | 2 |
| Vodafone | 0 | 2 |
| Belong | 0 | 1 |
| Circles.Life | 0 | 1 |
| TPG | 0 | 1 |
The four questions, as asked
- What is the best mobile provider in Australia?
- I need a new phone plan in Australia. Which provider would you recommend?
- Which mobile provider in Australia has the best value plans?
- Which mobile provider has the best coverage in Australia?
Home internet providers
ChatGPT
Aussie Broadband9 of 12 first names
Gemini
Aussie Broadband9 of 12 first names
Claude
Aussie Broadband2 of 4 first names
Mentions, every brand and the four questions
In Australia, ChatGPT had tied leaders for home internet providers: Aussie Broadband, Superloop. Each appeared in 12 of 12 answers.
ChatGPT
Most often named: Aussie Broadband, Superloop. Each appeared in 12 of 12 answers.
Every brand and count
| Brand | First | Named |
|---|---|---|
| Aussie Broadband | 9 | 12 |
| Superloop | 1 | 12 |
| Leaptel | 2 | 7 |
| Launtel | 0 | 3 |
| Exetel | 0 | 2 |
| Telstra | 0 | 2 |
Gemini
Most often named: Aussie Broadband, Exetel, Superloop. Each appeared in 12 of 12 answers.
Every brand and count
| Brand | First | Named |
|---|---|---|
| Aussie Broadband | 9 | 12 |
| Exetel | 3 | 12 |
| Superloop | 0 | 12 |
| Launtel | 0 | 9 |
| Telstra | 0 | 8 |
| Leaptel | 0 | 3 |
| Spintel | 0 | 3 |
| TPG | 0 | 2 |
| Optus | 0 | 1 |
Claude
Most often named: Aussie Broadband, Telstra. Each appeared in 4 of 4 answers.
Every brand and count
| Brand | First | Named |
|---|---|---|
| Aussie Broadband | 2 | 4 |
| Telstra | 1 | 4 |
| Superloop | 1 | 3 |
| TPG | 0 | 3 |
| Optus | 0 | 2 |
| Belong | 0 | 1 |
| Launtel | 0 | 1 |
| Tangerine | 0 | 1 |
| Telstra 5G Home Internet / Optus | 0 | 1 |
The four questions, as asked
- What is the best NBN provider in Australia?
- I'm moving into a new apartment in Australia. Which internet provider should I sign up with?
- Which NBN provider in Australia offers the best value for fast internet?
- Which internet provider in Australia is the most reliable for working from home?
Energy suppliers
ChatGPT
Red Energy5 of 12 first names
Gemini
Amber Electric8 of 12 first names
Claude
Amber Electric2 of 4 first names
Mentions, every brand and the four questions
In Australia, ChatGPT named Red Energy in 8 of 12 answers about energy suppliers.
ChatGPT
Most often named: Red Energy, in 8 of 12 answers.
Every brand and count
| Brand | First | Named |
|---|---|---|
| Red Energy | 5 | 8 |
| Origin Energy | 0 | 5 |
| Diamond Energy | 3 | 3 |
| Energy Locals | 1 | 3 |
| GloBird Energy | 2 | 3 |
| Powershop | 0 | 3 |
| AGL | 0 | 2 |
| Dodo Power & Gas | 0 | 2 |
| EnergyAustralia | 0 | 2 |
| Momentum Energy | 0 | 2 |
| OVO Energy | 0 | 2 |
| Alinta Energy | 0 | 1 |
| Amber Electric | 0 | 1 |
| ENGIE | 1 | 1 |
Gemini
Most often named: Amber Electric, in 11 of 12 answers.
Every brand and count
| Brand | First | Named |
|---|---|---|
| Amber Electric | 8 | 11 |
| AGL | 0 | 7 |
| Powershop | 3 | 7 |
| Red Energy | 0 | 7 |
| EnergyAustralia | 0 | 6 |
| Origin Energy | 1 | 6 |
| Energy Locals | 0 | 5 |
| OVO Energy | 0 | 5 |
| Diamond Energy | 0 | 3 |
| GloBird Energy | 0 | 3 |
| Cooperative Power | 0 | 2 |
| Simply Energy | 0 | 2 |
| Enova Energy | 0 | 1 |
| Momentum Energy | 0 | 1 |
Claude
Most often named: Amber Electric, Energy Locals, Powershop. Each appeared in 3 of 4 answers.
Every brand and count
| Brand | First | Named |
|---|---|---|
| Amber Electric | 2 | 3 |
| Energy Locals | 0 | 3 |
| Powershop | 1 | 3 |
| Diamond Energy | 0 | 2 |
| ReAmped Energy | 0 | 2 |
| Discover Energy | 0 | 1 |
| Enova Energy | 0 | 1 |
| OVO Energy | 0 | 1 |
| Red Energy | 0 | 1 |
| Tango Energy | 0 | 1 |
The four questions, as asked
- What is the best energy retailer in Australia?
- I'm moving house in Australia. Which electricity and gas retailer should I choose?
- Which energy retailer in Australia has the cheapest plans?
- Which energy retailer in Australia has the best green energy plan?
Supermarkets
ChatGPT
ALDI6 of 12 first names
Gemini
Woolworths6 of 12 first names
Claude
Woolworths3 of 4 first names
Mentions, every brand and the four questions
In Australia, ChatGPT named Woolworths in 9 of 12 answers about supermarkets.
ChatGPT
Most often named: Woolworths, in 9 of 12 answers.
Every brand and count
| Brand | First | Named |
|---|---|---|
| Woolworths | 3 | 9 |
| Coles | 0 | 8 |
| ALDI | 6 | 7 |
| Harris Farm Markets | 3 | 5 |
Gemini
Most often named: Coles, Woolworths. Each appeared in 12 of 12 answers.
Every brand and count
| Brand | First | Named |
|---|---|---|
| Coles | 0 | 12 |
| Woolworths | 6 | 12 |
| ALDI | 3 | 10 |
| Harris Farm Markets | 3 | 9 |
| IGA | 0 | 4 |
Claude
Most often named: Coles, Woolworths. Each appeared in 4 of 4 answers.
Every brand and count
| Brand | First | Named |
|---|---|---|
| Coles | 0 | 4 |
| Woolworths | 3 | 4 |
| ALDI | 1 | 2 |
| Harris Farm Markets | 0 | 2 |
| Amazon Fresh | 0 | 1 |
| IGA | 0 | 1 |
The four questions, as asked
- What is the best supermarket in Australia?
- Which supermarket in Australia is the cheapest for a weekly grocery shop?
- Which supermarket in Australia has the best quality fresh food?
- Which supermarket in Australia has the best online grocery delivery?
Car brands
ChatGPT
Toyota8 of 12 first names
Gemini
Toyota6 of 12 first names
Claude
Toyota2 of 4 first names
Mentions, every brand and the four questions
In Australia, ChatGPT named Toyota in 9 of 12 answers about car brands.
ChatGPT
Most often named: Toyota, in 9 of 12 answers.
Every brand and count
| Brand | First | Named |
|---|---|---|
| Toyota | 8 | 9 |
| Hyundai | 1 | 8 |
| Kia | 1 | 8 |
| Mazda | 0 | 6 |
| Honda | 0 | 3 |
| Subaru | 0 | 3 |
| Tesla | 2 | 3 |
| BYD | 0 | 1 |
| Suzuki | 0 | 1 |
Gemini
Most often named: Hyundai, Kia. Each appeared in 12 of 12 answers.
Every brand and count
| Brand | First | Named |
|---|---|---|
| Hyundai | 0 | 12 |
| Kia | 0 | 12 |
| Toyota | 6 | 9 |
| Mazda | 0 | 7 |
| Subaru | 0 | 6 |
| MG Motor | 3 | 4 |
| BYD | 0 | 3 |
| GWM | 0 | 3 |
| Honda | 0 | 3 |
| Polestar | 0 | 3 |
| Tesla | 3 | 3 |
| BMW | 0 | 1 |
| Isuzu Ute | 0 | 1 |
| Mitsubishi | 0 | 1 |
Claude
Most often named: Hyundai, Kia. Each appeared in 4 of 4 answers.
Every brand and count
| Brand | First | Named |
|---|---|---|
| Hyundai | 0 | 4 |
| Kia | 0 | 4 |
| Mazda | 0 | 3 |
| Toyota | 2 | 3 |
| Subaru | 0 | 2 |
| BYD | 0 | 1 |
| GWM | 0 | 1 |
| Honda | 0 | 1 |
| MG Motor | 1 | 1 |
| Polestar | 0 | 1 |
| Tesla | 1 | 1 |
The four questions, as asked
- Which car brand would you recommend buying in Australia?
- I want to buy a reliable family car in Australia. Which brand should I choose?
- Which car brand offers the best value for money in Australia?
- Which brand makes the best electric car you can buy in Australia?
Online brokers
ChatGPT
CMC Markets5 of 12 first names
Gemini
Pearler6 of 12 first names
Claude
CommSec3 of 4 first names
Mentions, every brand and the four questions
In Australia, ChatGPT named Stake in 12 of 12 answers about online brokers.
ChatGPT
Most often named: Stake, in 12 of 12 answers.
Every brand and count
| Brand | First | Named |
|---|---|---|
| Stake | 1 | 12 |
| Pearler | 4 | 9 |
| CMC Markets | 5 | 8 |
| CommSec | 0 | 5 |
| Betashares Direct | 2 | 2 |
| SelfWealth | 0 | 1 |
| Superhero | 0 | 1 |
Gemini
Most often named: Pearler, Stake. Each appeared in 12 of 12 answers.
Every brand and count
| Brand | First | Named |
|---|---|---|
| Pearler | 6 | 12 |
| Stake | 1 | 12 |
| Superhero | 2 | 10 |
| CommSec | 3 | 9 |
| SelfWealth | 0 | 7 |
| CMC Markets | 0 | 3 |
| IG | 0 | 1 |
Claude
Most often named: SelfWealth, Stake. Each appeared in 4 of 4 answers.
Every brand and count
| Brand | First | Named |
|---|---|---|
| SelfWealth | 0 | 4 |
| Stake | 1 | 4 |
| CommSec | 3 | 3 |
| Pearler | 0 | 3 |
| Superhero | 0 | 2 |
| CMC Markets | 0 | 1 |
| IG | 0 | 1 |
| Interactive Brokers | 0 | 1 |
| NABtrade | 0 | 1 |
| Raiz Invest | 0 | 1 |
| Tiger Brokers | 0 | 1 |
| Vanguard Personal Investor | 0 | 1 |
The four questions, as asked
- What is the best share trading platform in Australia?
- I want to start investing in ETFs in Australia. Which investing app would you recommend?
- Which share trading platform in Australia has the lowest brokerage fees?
- Which investing platform in Australia is best for beginners?
Electronics retailers
ChatGPT
JB Hi-Fi6 of 12 first names
Gemini
JB Hi-Fi7 of 12 first names
Claude
JB Hi-Fi3 of 4 first names
Mentions, every brand and the four questions
In Australia, ChatGPT named Officeworks in 11 of 12 answers about electronics retailers.
ChatGPT
Most often named: Officeworks, in 11 of 12 answers.
Every brand and count
| Brand | First | Named |
|---|---|---|
| Officeworks | 3 | 11 |
| JB Hi-Fi | 6 | 10 |
| The Good Guys | 0 | 7 |
| Apple Store | 0 | 3 |
| Costco Australia | 2 | 2 |
| Harvey Norman | 0 | 2 |
| Amazon Australia | 0 | 1 |
| Centre Com | 0 | 1 |
| Scorptec | 0 | 1 |
| Umart | 1 | 1 |
Gemini
Most often named: JB Hi-Fi, Officeworks. Each appeared in 12 of 12 answers.
Every brand and count
| Brand | First | Named |
|---|---|---|
| JB Hi-Fi | 7 | 12 |
| Officeworks | 0 | 12 |
| Scorptec | 0 | 9 |
| Centre Com | 3 | 8 |
| Apple Store | 2 | 6 |
| Harvey Norman | 0 | 5 |
| Umart | 0 | 5 |
| Mwave | 0 | 3 |
| Computer Alliance | 0 | 2 |
| Dell Australia | 0 | 1 |
| Kogan | 0 | 1 |
Claude
Most often named: JB Hi-Fi, Officeworks. Each appeared in 4 of 4 answers.
Every brand and count
| Brand | First | Named |
|---|---|---|
| JB Hi-Fi | 3 | 4 |
| Officeworks | 0 | 4 |
| The Good Guys | 0 | 3 |
| Bing Lee | 0 | 2 |
| Centre Com | 0 | 2 |
| Harvey Norman | 0 | 2 |
| Apple Store | 0 | 1 |
| Catch | 0 | 1 |
| Kogan | 0 | 1 |
| Mwave | 0 | 1 |
| Scorptec | 0 | 1 |
| Shopping Express | 1 | 1 |
The four questions, as asked
- What is the best electronics store in Australia?
- I want to buy a new laptop in Australia. Which store would you recommend buying it from?
- Which electronics retailer in Australia has the best prices?
- Which electronics store in Australia has the best customer service and returns?
Press kit
Use the country URL for local results and the DOI for the frozen October Index dataset. The study files below are derived from that edition; they do not have a separate DOI.
- Successful answers
- 5,040
- Countries
- 20
- Categories
- 9
Guglielmo Paesano (2026). The brands AI recommends in 20 countries. AIGROW. October 2026 Index data. https://aigrow.gg/research/ai-brands-2026/australia DOI 10.5281/zenodo.23188442
Download a country chart
Preview the chart
What we measured
A frozen sample of consumer-brand answers from the October AIGROW Index, not a survey of buyers and not an evaluation of the brands.
Collected from 2026-10-05 to 2026-10-06: 5,040 successful answers across 20 countries and 9 categories. Each cell combines four locally worded questions. ChatGPT and Gemini answered each question three times; Claude once. This study excludes web-search answers and Grok.
Collection, counting and model details
The writer reads the already published October pages and the latest stored answer for each probe up to 2026-10-06T23:59:59.999Z. It checks every published brand count against that page before writing. No new questions, model calls or Index aggregation are run.
A brand counts once per answer, using the Index spellings and stored aliases. First means the first distinct name in the extracted list. Names are not newly merged across countries; a local subsidiary or differently named brand may remain separate. Unlike the public rankings, the downloadable study retains names seen only once.
There were 27 successful answers with no brand. They remain in the denominators. Failed calls are excluded. A tie is reported as a tie, and counts are descriptive: repeated answers are not independent consumer observations.
- ChatGPT
- gpt-6-sol
- Gemini
- google/gemini-3.1-flash-lite
- Claude
- claude-sonnet-5
ChatGPT and Claude were collected through subscription command-line tools; Gemini through an API gateway. The country was named in the local-language prompt. We did not test geolocated public accounts. Model updates, personalization, the wording of a question and web search can change the answer.
Read the full Index methodologyQuestions about the study
Does first place mean the best brand?
No. First means the first brand in the extracted list of an answer. It measures ordering in this sample, not product quality, suitability, market share or a promise of a future recommendation.
Why do the assistants have different answer counts?
Each country and category has four questions. ChatGPT and Gemini answered each three times, giving twelve answers each. Claude answered once, giving four. Pooled totals therefore give ChatGPT and Gemini more weight; compare assistants separately in the country tables.
Can I reuse the charts and data?
Yes, under CC BY 4.0. Credit AIGROW, link to this study and include the October dataset DOI. Each country page offers a chart and an image embed code with a link back. The CSV includes every counted brand, including brands named only once.
Do these answers represent the public chatbot apps today?
They are a frozen October 2026 sample from specific models and collection routes, without web search. Answers in a public app can differ with its model, location, personalization, prompt and date. We did not survey consumers or measure purchases.
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