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AI Visibility Index · September 2026

What AI assistants recommend in Lugano

Who ChatGPT, Claude, Gemini and Grok name when a buyer in Lugano, Switzerland, asks them for a business, in 25 categories. The questions were asked in Italian, three times each.

By kind of business

The figure on the right is the share of answers that named the leader. Open a category for the full ranking with its uncertainty.

AccountantsNamed most: Fidinam SA, BDO SA and PKF Certifica SA.47%19 listed of 37
ArchitectsNamed most: Mario Botta Architetti, Durisch + Nolli Architetti and Mino Caggiula Architects.44%16 listed of 35
Car repair shopsNamed most: AMAG Lugano, Garage Muzzano SA and Emil Frey.25%13 listed of 31
Cleaning servicesNamed most: Batmaid, CleanService and ISS Facility Services.44%9 listed of 29
DentistsNamed most: Studio Dentistico Dr. med. dent. Marco Crivelli, Adent and Centro Dentale Lugano.31%11 listed of 28
DermatologistsNamed most: Studio Dermatologico Dr. med. Luca Borradori, Centro Medico Luganese and Ospedale Regionale di Lugano.31%11 listed of 23
Digital marketing agenciesNamed most: Webtek, NewVisibility and Ideative.44%12 listed of 34
Driving schoolsNamed most: Scuola Guida Lugano, Autoscuola 2000 and Scuola Guida Centro.33%6 listed of 19
ElectriciansNamed most: Elettro-Impianti, Bordoli and AIL.28%9 listed of 18
Financial advisorsNamed most: PKB Privatbank, BancaStato and EFG Bank.36%18 listed of 33
GymsNamed most: ACTIV FITNESS, Let's Go Fitness Lugano and CrossFit Lugano.72%11 listed of 29
Hair salonsNamed most: Jean Louis David, Gogen Hair Salon and TONI&GUY Lugano.39%10 listed of 23
HotelsNamed most: Hotel Splendide Royal, Villa Principe Leopoldo and LUGANODANTE.86%14 listed of 20
Insurance brokersNamed most: Aon, AXA and BSI Insurance Brokers.36%22 listed of 44
Interior designersNamed most: Studio di Architettura e Design - Arch. Marco Della Torre, Mino Caggiula Architects and Cattaneo Architetti.19%15 listed of 37
LawyersNamed most: Bär & Karrer, Walder Wyss and Kellerhals Carrard.42%14 listed of 27
Moving companiesNamed most: Welti-Furrer, Harsch, The Art of Moving and Mondial Traslochi.44%12 listed of 46
PhysiotherapistsNamed most: Centro di Fisioterapia Lugano (CFL), Clinica Luganese Moncucco and PhysioFit Lugano.31%11 listed of 26
PlumbersNamed most: Idrotermica, Cattaneo and Peverelli.19%10 listed of 28
Real estate agenciesNamed most: Engel & Völkers Lugano, WETAG and Privera.72%18 listed of 52
RestaurantsNamed most: Principe Leopoldo, Grand Café al Porto and Grotto Morchino.47%26 listed of 42
RoofersNamed most: Peverelli, Tettocasa and Galli.22%12 listed of 31
VeterinariansNamed most: Clinica Veterinaria San Gottardo, Centro Veterinario Lugano and Ambulatorio Veterinario Viganello.33%12 listed of 28
Web design agenciesNamed most: Webtek, Ideative and NewVisibility.36%14 listed of 29
Wedding photographersNamed most: Foto Garbani, Luca Crivelli Photography and Alessandro Della Bella Photography.14%15 listed of 43
AI Source Map

The sites the assistants read

Before they answer with web search on, the assistants read other sites. The AI Source Map lists the ones they read most in Switzerland, overall and for each category.

Do they name you in Lugano?

The free scan asks the same assistants the questions your own customers ask, and shows who they name instead of you.

Edition September 2026 · published by Guglielmo Paesano, founder of AIGROW · data under CC BY 4.0