AI Visibility Index · November 2026

What AI assistants recommend in Zurich

Who ChatGPT, Claude and Gemini name when a buyer in Zurich, Switzerland, asks them for a business, in 31 categories. The questions were asked in German, three times each.

How the AIGROW Score is measured

By kind of business

The figure on the right is the share of answers that named the leader. Open a category for the full ranking with its uncertainty.

AccountantsNamed most: BDO, OBT AG and PwC.78%15 listed of 49
ArchitectsNamed most: EM2N, Gigon/Guyer and Edelaar Mosayebi Inderbitzin.78%19 listed of 33
BarbersNamed most: Barbershop Zürich, The Barber Paradox and The Good Barbers.36%15 listed of 42
Car repair shopsNamed most: AMAG, Emil Frey and Auto-Center Zürich Nord.69%17 listed of 61
Cleaning servicesNamed most: Batmaid, Helpling and ISS Facility Services.78%18 listed of 50
DentistsNamed most: Zahnarzt am Bellevue, zahnarztzentrum.ch and Zahnarztzentrum Zürich.39%16 listed of 39
DermatologistsNamed most: Universitätsspital Zürich, Hautzentrum Zürich and Skinmed.56%13 listed of 24
Digital marketing agenciesNamed most: Webrepublic, Farner Consulting and BlueGlass.78%17 listed of 43
Driving schoolsNamed most: Fahrschule Drive-In, Fahrschule City and Fahrschule Easy Drive.31%13 listed of 60
ElectriciansNamed most: ewz, Elektro-Material AG and Burkhalter Technics AG.42%18 listed of 50
Financial advisorsNamed most: VZ VermögensZentrum, Zürcher Kantonalbank and UBS.56%18 listed of 28
GymsNamed most: ACTIV FITNESS, Holmes Place and Fitnesspark.100%10 listed of 22
Hair salonsNamed most: Gidor Coiffure, Hairlounge Zürich and Ghel Coiffeur.31%19 listed of 78
HotelsNamed most: Baur au Lac, Widder Hotel and 25hours Hotels.69%19 listed of 24
Insurance brokersNamed most: VZ VermögensZentrum, Comparis and Aon.50%26 listed of 41
Interior designersNamed most: Atelier Zürich, Iria Degen Interiors and Dyer-Smith Frey.42%22 listed of 69
LawyersNamed most: Bär & Karrer, Kellerhals Carrard and Walder Wyss.39%16 listed of 36
LocksmithsNamed most: Schlüssel Notdienst Zürich, City Schlüsseldienst Zürich and Schlüsseldienst Zürich AG.39%15 listed of 46
Moving companiesNamed most: Welti-Furrer AG, Hofmänner Umzüge AG and Zügelmeister.81%19 listed of 45
OrthodontistsNamed most: Kieferorthopädie am Bellevue, Kieferorthopädie am Paradeplatz and Klinik für Kieferorthopädie und Kinderzahnmedizin, Universität Zürich.39%11 listed of 20
PhysiotherapistsNamed most: Medbase, Physiozentrum Zürich and Schulthess Klinik Physiotherapie.58%18 listed of 38
Plastic surgeonsNamed most: Klinik Pyramide am See, Klinik am Rosenberg and Klinik Hirslanden.47%18 listed of 36
PlumbersNamed most: H.P. Gasser AG, Sanitas Troesch AG and Sanitär Notfall Zürich.31%20 listed of 73
PsychologistsNamed most: Psychiatrische Universitätsklinik Zürich, Zentrum für Psychotherapie Zürich and Psychotherapeutisches Zentrum Zürich.19%15 listed of 34
Real estate agenciesNamed most: Engel & Völkers Zürich, Livit and Privera.67%16 listed of 35
RestaurantsNamed most: Kronenhalle, Hiltl and Pavillon.97%23 listed of 45
RoofersNamed most: Keller AG, H.P. Gasser AG and Burkhalter Technics AG.25%16 listed of 40
SEO agenciesNamed most: Webrepublic, BlueGlass Interactive and xeit.67%19 listed of 62
VeterinariansNamed most: Tierspital Zürich, Tierarztpraxis Enge and Tierklinik Zürich.47%15 listed of 41
Web design agenciesNamed most: Liip, Webrepublic and Unic.75%14 listed of 49
Wedding photographersNamed most: Lina & Tom, Nadia Meli Photography and Lukas Pitsch Photography.25%14 listed of 84
AI Source Map

The sites the assistants read

Before they answer with web search on, the assistants read other sites. The AI Source Map lists the ones they read most in Switzerland, overall and for each category.

Not on this list? See what ChatGPT says about your business

Zurich: see whether the assistants name you, or someone else.

Free, no account, no card. About a minute.

Edition November 2026 · published by Guglielmo Paesano, founder of AIGROW · data under CC BY 4.0