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AI Visibility Index · September 2026

Lawyers in Lugano that AI assistants recommend

We asked ChatGPT, Claude and Gemini the four questions a buyer asks when looking for lawyers in Lugano, three times each, in Italian, and counted who they named. These are the businesses named in two or more of the 36 answers.

Check whether AI names youSee the ranking

Names are printed as the assistants wrote them. We have not checked that any of them is good, open, or real.

Lawyers · Lugano
42%of answers named Bär & Karrer
Answers
36
Businesses named
27
Named only once
13
Named by 2+ assistants
3 of 14
Named again on a rerun
58%

Edition September 2026. Download the data

Asked for lawyers in Lugano, ChatGPT, Claude and Gemini most often named Bär & Karrer (42% of answers), Walder Wyss (36%) and Kellerhals Carrard (22%). Across 36 answers they named 27 different businesses, 13 of them only once. Each of four buyer questions was asked three times, in Italian, in September 2026.

The ranking

The AI Recommendation Rate is the fraction of the 36 answers that named a business. The range under it is a 95% confidence interval: where two ranges overlap, the gap between those businesses could be chance.

Lawyers in Lugano named by AI assistants, September 2026
#BusinessAI Recommendation RateChatGPTClaudeGeminiQuestionsAvg. position
1Bär & KarrerAlso written Bär & Karrer SAIs this your business?42%95%: 27 to 58%67%8%50%3 of 41.3
2Walder WyssAlso written Walder Wyss SAIs this your business?36%95%: 23 to 52%67%0%42%4 of 42.2
3Kellerhals CarrardIs this your business?22%95%: 12 to 38%67%0%0%4 of 41.4
4PestalozziAlso written Pestalozzi Avvocati, Pestalozzi Attorneys at Law, Pestalozzi Avvocati SAIs this your business?22%95%: 12 to 38%17%0%50%2 of 42.9
5Studio Legale Avv. Brenno MartignoniAlso written Studio Legale e Notarile Avv. Brenno MartignoniIs this your business?22%95%: 12 to 38%0%0%67%4 of 43
6Studio Legale Avv. Tuto RossiAlso written Studio Legale e Notarile Avv. Tuto RossiIs this your business?14%95%: 6 to 29%0%0%42%2 of 43
7FroriepIs this your business?14%95%: 6 to 29%0%0%42%2 of 44.2
8Studio Legale Avv. Mario MoloAlso written Studio Legale e Notarile Arch. Avv. Mario MoloIs this your business?14%95%: 6 to 29%0%0%42%3 of 45.2
9Cattaneo & PostizziAlso written Studio Legale e Notarile Cattaneo & PostizziIs this your business?11%95%: 4 to 25%0%0%33%3 of 45.3
10Studio Legale Avv. Maria GallianiAlso written Studio Legale e Notarile Avv. Maria GallianiIs this your business?8%95%: 3 to 22%0%0%25%1 of 42.3
11MLL LegalIs this your business?8%95%: 3 to 22%25%0%0%3 of 42.7
12Studio Legale Avv. Andrea MoloAlso written Studio Legale e Notarile Avv. Andrea MoloIs this your business?8%95%: 3 to 22%0%0%25%1 of 44.3
13Studio Legale e Notarile Barchi, Molo & PartnersIs this your business?6%95%: 2 to 18%0%0%17%1 of 41
14Studio Legale Avv. Costantino CastelliAlso written Studio Legale e Notarile Avv. Costantino CastelliIs this your business?6%95%: 2 to 18%0%0%17%1 of 44

Each assistant column is the share of that assistant's own answers. Questions counts how many of the four produced the name at least once; position is where it came in the answer's list, 1 being first. 13 more names came up in a single answer and are counted above but not listed.

Is this your business?

See what the assistants say about your business today. The free checker asks ChatGPT, Claude, Gemini and Grok two of the Index questions for this category, with the category and the place already filled in, and shows every answer word for word. About 30 seconds, no sign-up.

Check your businessNamed above? Add the badgeWhat the audit does

What each assistant said

The same questions, the same number of times, and often different names. Each column is one assistant's top five from the ranking above, with the share of its own answers that named them.

#ChatGPTClaudeGemini
1Bär & Karrer67%Bär & Karrer8%Studio Legale Avv. Brenno Martignoni67%
2Walder Wyss67%No other name twiceBär & Karrer50%
3Kellerhals Carrard67%Pestalozzi50%
4MLL Legal25%Walder Wyss42%
5Pestalozzi17%Studio Legale Avv. Tuto Rossi42%

ChatGPT named no business in 1 of its 12 answers. Claude named no business in 11 of its 12 answers.

Named here? Put it on your site

Every business in the ranking was named in two or more answers. The badge says that and nothing more: no position, because the ranges above do not support one. It links back to this page, so anyone can check.

Correct or remove a listing
Named by AI assistants: Lawyers in Lugano, AIGROW AI Visibility Index, September 2026
<a href="https://aigrow.gg/index/lawyers/lugano"><img src="https://aigrow.gg/badges/index/2026-09/lawyers/lugano.svg" width="312" height="100" alt="Named by AI assistants: Lawyers in Lugano, AIGROW AI Visibility Index, September 2026"></a>

The questions

Asked word for word, three times each, to every assistant, in Italian. The English under each is our translation. The prompt is the one the free scan uses. No web search, no location and no chat history, so every answer starts from the same place.

  1. 1Chi è il miglior avvocato a Lugano?Who is the best lawyer in Lugano?
  2. 2Sto affrontando un divorzio e vivo a Lugano. Quale avvocato matrimonialista mi consigli?I'm getting divorced in Lugano. Which family lawyer would you recommend?
  3. 3Sono rimasto ferito in un incidente stradale a Lugano. A quale avvocato mi conviene rivolgermi per il risarcimento?I was injured in a car accident in Lugano. Which personal injury lawyer should I call?
  4. 4Quale studio legale a Lugano consiglieresti a una piccola impresa?Which law firm in Lugano would you recommend for a small business?

How to read this page

The full method
What it measures
Which names these models produce when asked cold, from what they learned in training. It is not a review, a rating or our recommendation, and a business missing here may simply be one the models were never shown.
Why the ranges matter
36 answers is a sample. Asked again next month, most shares will move by a few points; the ranges say how far they could move by chance alone.
One business, several spellings
Branches, legal suffixes and spellings of one business are merged, and the other spellings are printed under its name. Names that might be two businesses are kept apart.
A name is wrong
If a business here is closed, misnamed or yours and you want it removed, tell us. We correct or remove it when the page is next published.

Where the assistants look

The sites read most often, with web search on, before the assistants answer about this category in Switzerland. From the AI Source Map: 7 answers.

See every site for this category
wikipedia.org
Read in 86% of the answers
chambers.com
Read in 71% of the answers
reddit.com
Read in 71% of the answers

Elsewhere in the Index

Lawyers elsewhere
BaselBernGenevaLausanneZurichBologna
Also in Lugano
DentistsAccountantsPlumbersGymsReal estate agenciesRestaurants

Is your business on this list?

The free scan asks the same assistants the questions your customers ask, scores whether they name you, and lists who they name instead.

Run the free AI scanRead the method

Edition September 2026 · published by Guglielmo Paesano, founder of AIGROW · data under CC BY 4.0