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AI Visibility Index · September 2026

What AI assistants recommend in the Netherlands

Who ChatGPT, Claude, Gemini and Grok name when a buyer in the Netherlands asks them for a business, in ten categories. The questions were asked in Dutch, three times each.

By kind of business

The figure on the right is the share of answers that named the leader. Open a category for the full ranking with its uncertainty.

Accounting softwareNamed most: Moneybird, e-Boekhouden.nl and Exact Online.100%9 listed of 11
Appointment booking softwareNamed most: Salonized, Treatwell and SimplyBook.me.72%20 listed of 36
CRM softwareNamed most: HubSpot, Pipedrive and Teamleader.100%9 listed of 15
E-commerce platformsNamed most: WooCommerce, Shopify and Lightspeed.92%7 listed of 8
Email marketing softwareNamed most: MailerLite, Laposta and Mailchimp.89%9 listed of 10
Help desk softwareNamed most: Trengo, Freshdesk and Zendesk.97%9 listed of 13
Payroll softwareNamed most: Nmbrs, Loket.nl and Employes.100%15 listed of 28
Project management softwareNamed most: Trello, Asana and Monday.com.97%11 listed of 12
Restaurant POS systemsNamed most: Lightspeed, Untill and MplusKASSA.100%11 listed of 26
Website buildersNamed most: Wix, Squarespace and Shopify.100%12 listed of 22
AI Source Map

The sites the assistants read

Before they answer with web search on, the assistants read other sites. The AI Source Map lists the ones they read most in the Netherlands, overall and for each category.

See the sites read in the Netherlands

Do they name you in the Netherlands?

The free scan asks the same assistants the questions your own customers ask, and shows who they name instead of you.

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Edition September 2026 · published by Guglielmo Paesano, founder of AIGROW · data under CC BY 4.0