The brands AI recommends in the Netherlands
In the Netherlands, ChatGPT put bunq first in 4 of 12 bank answers. Gemini led with ING; Claude with ING.
Study by Guglielmo Paesano, founder of AIGROW · data under CC BY 4.0
Categories in the Netherlands, by whether the three assistants put the same brand first
- Same sole leader
- 5 / 9
- Different leaders
- 2 / 9
- Tie or no leader
- 2 / 9
Four questions combined, without web search. Ties do not count as agreement.
First is the most frequent first name in the four-question sample. Named counts answers mentioning a brand anywhere. An answer may name several brands, so mention counts do not sum to the answer total.
Banks
ChatGPT
bunq4 of 12 first names
Gemini
ING8 of 12 first names
Claude
ING3 of 4 first names
Mentions, every brand and the four questions
In the Netherlands, ChatGPT named ING in 9 of 12 answers about banks.
ChatGPT
Most often named: ING, in 9 of 12 answers.
Every brand and count
| Brand | First | Named |
|---|---|---|
| ING | 3 | 9 |
| bunq | 4 | 7 |
| Rabobank | 0 | 5 |
| ABN AMRO | 1 | 4 |
| ASN Bank | 2 | 3 |
| Revolut | 2 | 3 |
| N26 | 0 | 2 |
| Openbank | 0 | 1 |
Gemini
Most often named: bunq, in 12 of 12 answers.
Every brand and count
| Brand | First | Named |
|---|---|---|
| bunq | 1 | 12 |
| ING | 8 | 10 |
| ABN AMRO | 0 | 9 |
| Rabobank | 0 | 9 |
| ASN Bank | 0 | 6 |
| Revolut | 0 | 4 |
| Knab | 3 | 3 |
| SNS Bank | 0 | 3 |
| RegioBank | 0 | 1 |
Claude
Most often named: bunq, ING. Each appeared in 4 of 4 answers.
Every brand and count
| Brand | First | Named |
|---|---|---|
| bunq | 1 | 4 |
| ING | 3 | 4 |
| ABN AMRO | 0 | 3 |
| Knab | 0 | 3 |
| Rabobank | 0 | 3 |
| N26 | 0 | 2 |
| ASN Bank | 0 | 1 |
| Revolut | 0 | 1 |
The four questions, as asked
- Welke bank in Nederland is het beste voor een gewone betaalrekening?
- Ik ben net in Nederland komen wonen en wil een bankrekening openen. Welke bank raad je aan?
- Welke bank in Nederland rekent de laagste kosten?
- Welke bank in Nederland heeft de beste bankapp?
Car insurance
ChatGPT
Univé5 of 12 first names
Gemini
ANWB12 of 12 first names
Claude
Centraal Beheer2 of 4 first names
Mentions, every brand and the four questions
In the Netherlands, ChatGPT named Centraal Beheer in 10 of 12 answers about car insurance.
ChatGPT
Most often named: Centraal Beheer, in 10 of 12 answers.
Every brand and count
| Brand | First | Named |
|---|---|---|
| Centraal Beheer | 2 | 10 |
| InShared | 4 | 8 |
| Univé | 5 | 7 |
| FBTO | 1 | 4 |
| Interpolis | 0 | 4 |
| ANWB | 0 | 3 |
| OHRA | 0 | 1 |
Gemini
Most often named: ANWB, FBTO. Each appeared in 12 of 12 answers.
Every brand and count
| Brand | First | Named |
|---|---|---|
| ANWB | 12 | 12 |
| FBTO | 0 | 12 |
| Centraal Beheer | 0 | 11 |
| Interpolis | 0 | 10 |
| Allianz Direct | 0 | 8 |
| InShared | 0 | 4 |
| OHRA | 0 | 3 |
| Univé | 0 | 3 |
Claude
Most often named: Centraal Beheer, FBTO, Univé. Each appeared in 4 of 4 answers.
Every brand and count
| Brand | First | Named |
|---|---|---|
| Centraal Beheer | 2 | 4 |
| FBTO | 1 | 4 |
| Univé | 1 | 4 |
| InShared | 0 | 3 |
| Ditzo | 0 | 2 |
| Allianz Direct | 0 | 1 |
| ANWB | 0 | 1 |
| Interpolis | 0 | 1 |
| OHRA | 0 | 1 |
The four questions, as asked
- Wat is de beste autoverzekeraar in Nederland?
- Ik heb net mijn eerste auto gekocht in Nederland. Welke verzekeraar raad je aan?
- Welke autoverzekeraar in Nederland biedt de beste prijs-kwaliteitverhouding?
- Welke autoverzekeraar in Nederland handelt schades het beste af?
Mobile carriers
ChatGPT
Simyo6 of 12 first names
Gemini
KPN, Simpel6 of 12 first namesTied first
Claude
KPN, Simyo2 of 4 first namesTied first
Mentions, every brand and the four questions
In the Netherlands, ChatGPT named Simyo in 9 of 12 answers about mobile carriers.
ChatGPT
Most often named: Simyo, in 9 of 12 answers.
Every brand and count
| Brand | First | Named |
|---|---|---|
| Simyo | 6 | 9 |
| KPN | 4 | 8 |
| Odido | 2 | 7 |
| Ben | 0 | 4 |
| Vodafone | 0 | 4 |
| Youfone | 0 | 3 |
| Budget Mobiel | 0 | 1 |
| Hollandsnieuwe | 0 | 1 |
| Simpel | 0 | 1 |
Gemini
Most often named: Odido, in 11 of 12 answers.
Every brand and count
| Brand | First | Named |
|---|---|---|
| Odido | 0 | 11 |
| KPN | 6 | 10 |
| Lebara | 0 | 9 |
| Simpel | 6 | 9 |
| Vodafone | 0 | 8 |
| Youfone | 0 | 6 |
| Hollandsnieuwe | 0 | 4 |
| Ben | 0 | 3 |
Claude
Most often named: Lebara, Odido, Youfone. Each appeared in 3 of 4 answers.
Every brand and count
| Brand | First | Named |
|---|---|---|
| Lebara | 0 | 3 |
| Odido | 0 | 3 |
| Youfone | 0 | 3 |
| KPN | 2 | 2 |
| Simyo | 2 | 2 |
| Vodafone | 0 | 2 |
| Hollandsnieuwe | 0 | 1 |
| Lycamobile | 0 | 1 |
| Simpel | 0 | 1 |
| VodafoneZiggo | 0 | 1 |
The four questions, as asked
- Wat is de beste mobiele provider in Nederland?
- Ik zoek een nieuw sim-onlyabonnement in Nederland. Welke provider raad je aan?
- Welke mobiele provider in Nederland heeft abonnementen met de beste prijs-kwaliteitverhouding?
- Welke mobiele provider heeft de beste dekking in Nederland?
Home internet providers
ChatGPT
KPN8 of 12 first names
Gemini
KPN9 of 12 first names
Claude
KPN3 of 4 first names
Mentions, every brand and the four questions
In the Netherlands, ChatGPT named Odido in 12 of 12 answers about home internet providers.
ChatGPT
Most often named: Odido, in 12 of 12 answers.
Every brand and count
| Brand | First | Named |
|---|---|---|
| Odido | 4 | 12 |
| KPN | 8 | 11 |
| Ziggo | 0 | 8 |
| DELTA | 0 | 7 |
| Budget Thuis | 0 | 2 |
| Youfone | 0 | 1 |
Gemini
Most often named: KPN, Odido, Youfone, Ziggo. Each appeared in 12 of 12 answers.
Every brand and count
| Brand | First | Named |
|---|---|---|
| KPN | 9 | 12 |
| Odido | 1 | 12 |
| Youfone | 2 | 12 |
| Ziggo | 0 | 12 |
| DELTA | 0 | 5 |
| Budget Thuis | 0 | 2 |
Claude
Most often named: KPN, Ziggo. Each appeared in 4 of 4 answers.
Every brand and count
| Brand | First | Named |
|---|---|---|
| KPN | 3 | 4 |
| Ziggo | 0 | 4 |
| Odido | 0 | 3 |
| DELTA | 0 | 2 |
| Freedom Internet | 1 | 2 |
| Youfone | 0 | 2 |
| Online.nl | 0 | 1 |
| Tele2 | 0 | 1 |
The four questions, as asked
- Wat is de beste internetprovider voor thuis in Nederland?
- Ik verhuis naar een nieuw appartement in Nederland. Bij welke internetprovider kan ik het beste een abonnement nemen?
- Welke internetprovider in Nederland biedt de beste prijs-kwaliteitverhouding voor snel internet thuis?
- Welke internetprovider in Nederland is het betrouwbaarst als je thuiswerkt?
Energy suppliers
ChatGPT
Greenchoice5 of 12 first names
Gemini
ANWB Energie, Greenchoice, Vandebron3 of 12 first namesTied first
Claude
Essent, Vandebron, Vattenfall1 of 4 first namesTied first
Mentions, every brand and the four questions
In the Netherlands, ChatGPT named Budget Energie in 9 of 12 answers about energy suppliers.
ChatGPT
Most often named: Budget Energie, in 9 of 12 answers.
Every brand and count
| Brand | First | Named |
|---|---|---|
| Budget Energie | 3 | 9 |
| Greenchoice | 5 | 7 |
| Oxxio | 0 | 3 |
| Pure Energie | 1 | 3 |
| Vandebron | 0 | 3 |
| Vattenfall | 1 | 3 |
| ANWB Energie | 2 | 2 |
| Energiedirect | 0 | 2 |
| om | nieuwe energie | 0 | 2 |
| Eneco | 0 | 1 |
| Innova Energie | 0 | 1 |
Gemini
Most often named: Greenchoice, in 9 of 12 answers.
Every brand and count
| Brand | First | Named |
|---|---|---|
| Greenchoice | 3 | 9 |
| ANWB Energie | 3 | 8 |
| Eneco | 0 | 7 |
| Essent | 0 | 7 |
| Tibber | 2 | 6 |
| Vandebron | 3 | 6 |
| Vattenfall | 0 | 6 |
| Pure Energie | 0 | 3 |
| Budget Energie | 1 | 2 |
| EasyEnergy | 0 | 2 |
| Frank Energie | 0 | 2 |
| om | nieuwe energie | 0 | 2 |
| Powerpeers | 0 | 2 |
| Budget Thuis | 0 | 1 |
Claude
Most often named: Budget Energie, Eneco, Vandebron. Each appeared in 3 of 4 answers.
Every brand and count
| Brand | First | Named |
|---|---|---|
| Budget Energie | 0 | 3 |
| Eneco | 0 | 3 |
| Vandebron | 1 | 3 |
| Essent | 1 | 2 |
| Greenchoice | 0 | 2 |
| Vattenfall | 1 | 2 |
| Energie VanOns | 0 | 1 |
| Frank Energie | 0 | 1 |
| Pure Energie | 0 | 1 |
The four questions, as asked
- Wat is de beste energieleverancier in Nederland?
- Ik verhuis naar een nieuwe woning in Nederland. Welke leverancier van stroom en gas kan ik het beste kiezen?
- Welke energieleverancier in Nederland heeft de laagste tarieven?
- Welke energieleverancier in Nederland heeft het beste contract voor groene energie?
Supermarkets
ChatGPT
Albert Heijn5 of 12 first names
Gemini
Albert Heijn5 of 12 first names
Claude
Albert Heijn3 of 4 first names
Mentions, every brand and the four questions
In the Netherlands, ChatGPT had tied leaders for supermarkets: Albert Heijn, Jumbo. Each appeared in 9 of 12 answers.
ChatGPT
Most often named: Albert Heijn, Jumbo. Each appeared in 9 of 12 answers.
Every brand and count
| Brand | First | Named |
|---|---|---|
| Albert Heijn | 5 | 9 |
| Jumbo | 0 | 9 |
| Lidl | 0 | 7 |
| Dirk | 3 | 3 |
| Picnic | 3 | 3 |
| Aldi | 0 | 2 |
| Ekoplaza | 1 | 1 |
| Nettorama | 0 | 1 |
| PLUS | 0 | 1 |
Gemini
Most often named: Jumbo, in 12 of 12 answers.
Every brand and count
| Brand | First | Named |
|---|---|---|
| Jumbo | 0 | 12 |
| Albert Heijn | 5 | 11 |
| Dirk | 3 | 7 |
| Lidl | 0 | 6 |
| PLUS | 0 | 6 |
| Aldi | 0 | 3 |
| Ekoplaza | 1 | 3 |
| Picnic | 3 | 3 |
| Vomar | 0 | 3 |
| Crisp | 0 | 2 |
| Spar | 0 | 1 |
Claude
Most often named: Albert Heijn, Jumbo. Each appeared in 3 of 4 answers.
Every brand and count
| Brand | First | Named |
|---|---|---|
| Albert Heijn | 3 | 3 |
| Jumbo | 0 | 3 |
| Dirk | 0 | 2 |
| Lidl | 0 | 2 |
| PLUS | 0 | 2 |
| Aldi | 1 | 1 |
| Crisp | 0 | 1 |
| Marqt | 0 | 1 |
| Picnic | 0 | 1 |
The four questions, as asked
- Wat is de beste supermarktketen in Nederland?
- Welke supermarkt in Nederland is het goedkoopst voor de wekelijkse boodschappen?
- Welke supermarktketen in Nederland heeft de beste verse producten?
- Welke supermarkt in Nederland bezorgt online boodschappen het best?
Car brands
ChatGPT
Toyota9 of 12 first names
Gemini
Toyota6 of 12 first names
Claude
Toyota2 of 4 first names
Mentions, every brand and the four questions
In the Netherlands, ChatGPT named Kia in 10 of 12 answers about car brands.
ChatGPT
Most often named: Kia, in 10 of 12 answers.
Every brand and count
| Brand | First | Named |
|---|---|---|
| Kia | 2 | 10 |
| Škoda | 0 | 9 |
| Toyota | 9 | 9 |
| Hyundai | 0 | 4 |
| Tesla | 1 | 3 |
| Dacia | 0 | 1 |
| Honda | 0 | 1 |
Gemini
Most often named: Kia, in 12 of 12 answers.
Every brand and count
| Brand | First | Named |
|---|---|---|
| Kia | 0 | 12 |
| Toyota | 6 | 9 |
| Volvo | 0 | 9 |
| Hyundai | 0 | 8 |
| Škoda | 0 | 6 |
| Tesla | 3 | 6 |
| BMW | 0 | 3 |
| Dacia | 3 | 3 |
| Honda | 0 | 3 |
| Mazda | 0 | 3 |
| Porsche | 0 | 3 |
| Suzuki | 0 | 3 |
| Volkswagen | 0 | 3 |
| Polestar | 0 | 2 |
Claude
Most often named: Kia, in 4 of 4 answers.
Every brand and count
| Brand | First | Named |
|---|---|---|
| Kia | 1 | 4 |
| Hyundai | 0 | 3 |
| Škoda | 0 | 3 |
| Toyota | 2 | 3 |
| Volkswagen | 0 | 3 |
| BMW | 0 | 1 |
| BYD | 0 | 1 |
| Dacia | 0 | 1 |
| Mazda | 0 | 1 |
| Suzuki | 0 | 1 |
| Tesla | 1 | 1 |
| Volvo | 0 | 1 |
| Volvo/Polestar | 0 | 1 |
The four questions, as asked
- Welk automerk zou je aanraden om in Nederland te kopen?
- Ik wil in Nederland een betrouwbare gezinsauto kopen. Welk merk kan ik het beste kiezen?
- Welk automerk biedt in Nederland de beste prijs-kwaliteitverhouding?
- Welk merk maakt de beste elektrische auto die je in Nederland kunt kopen?
Online brokers
ChatGPT
DEGIRO9 of 12 first names
Gemini
DEGIRO12 of 12 first names
Claude
DEGIRO4 of 4 first names
Mentions, every brand and the four questions
In the Netherlands, ChatGPT named DEGIRO in 12 of 12 answers about online brokers.
ChatGPT
Most often named: DEGIRO, in 12 of 12 answers.
Every brand and count
| Brand | First | Named |
|---|---|---|
| DEGIRO | 9 | 12 |
| Meesman | 1 | 7 |
| Trade Republic | 0 | 7 |
| Saxo Bank | 0 | 5 |
| Brand New Day | 0 | 3 |
| Interactive Brokers | 0 | 3 |
| Trading 212 | 2 | 2 |
Gemini
Most often named: BUX, DEGIRO. Each appeared in 12 of 12 answers.
Every brand and count
| Brand | First | Named |
|---|---|---|
| BUX | 0 | 12 |
| DEGIRO | 12 | 12 |
| Brand New Day | 0 | 9 |
| Interactive Brokers | 0 | 9 |
| Meesman | 0 | 5 |
| Rabobank | 0 | 3 |
| Saxo Bank | 0 | 3 |
| Scalable Capital | 0 | 3 |
| ING | 0 | 1 |
Claude
Most often named: DEGIRO, in 4 of 4 answers.
Every brand and count
| Brand | First | Named |
|---|---|---|
| DEGIRO | 4 | 4 |
| BUX | 0 | 3 |
| Trade Republic | 0 | 3 |
| ABN AMRO | 0 | 2 |
| ING | 0 | 2 |
| BinckBank | 0 | 1 |
| Brand New Day | 0 | 1 |
| Interactive Brokers | 0 | 1 |
| Meesman | 0 | 1 |
| Saxo Bank | 0 | 1 |
| Scalable Capital | 0 | 1 |
| Van Lanschot Kempen | 0 | 1 |
The four questions, as asked
- Wat is de beste online broker om te beleggen in Nederland?
- Ik wil in Nederland beginnen met beleggen in ETF's. Welke beleggingsapp raad je aan?
- Welke online broker in Nederland rekent de laagste kosten?
- Welk beleggingsplatform in Nederland is het beste voor beginners?
Electronics retailers
ChatGPT
Coolblue9 of 12 first names
Gemini
Coolblue9 of 12 first names
Claude
Coolblue4 of 4 first names
Mentions, every brand and the four questions
In the Netherlands, ChatGPT named MediaMarkt in 12 of 12 answers about electronics retailers.
ChatGPT
Most often named: MediaMarkt, in 12 of 12 answers.
Every brand and count
| Brand | First | Named |
|---|---|---|
| MediaMarkt | 2 | 12 |
| Coolblue | 9 | 11 |
| Alternate | 0 | 5 |
| Expert | 0 | 5 |
| bol | 0 | 3 |
| Amazon.nl | 1 | 1 |
Gemini
Most often named: Coolblue, Megekko. Each appeared in 12 of 12 answers.
Every brand and count
| Brand | First | Named |
|---|---|---|
| Coolblue | 9 | 12 |
| Megekko | 0 | 12 |
| bol | 0 | 11 |
| MediaMarkt | 0 | 10 |
| Azerty | 0 | 4 |
| Expert | 0 | 4 |
| Amazon.nl | 0 | 3 |
| Tweakers Pricewatch | 3 | 3 |
| Alternate | 0 | 2 |
| CampusShop | 0 | 2 |
| BCC | 0 | 1 |
Claude
Most often named: Coolblue, MediaMarkt. Each appeared in 4 of 4 answers.
Every brand and count
| Brand | First | Named |
|---|---|---|
| Coolblue | 4 | 4 |
| MediaMarkt | 0 | 4 |
| bol | 0 | 3 |
| Alternate | 0 | 2 |
| BCC | 0 | 2 |
| Amazon.nl | 0 | 1 |
| Apple Store | 0 | 1 |
| Expert | 0 | 1 |
| Megekko | 0 | 1 |
The four questions, as asked
- Wat is de beste elektronicawinkel in Nederland?
- Ik wil in Nederland een nieuwe laptop kopen. Welke winkel raad je aan?
- Welke elektronicawinkel in Nederland heeft de beste prijzen?
- Welke elektronicawinkel in Nederland heeft de beste klantenservice en retourregeling?
Press kit
Use the country URL for local results and the DOI for the frozen October Index dataset. The study files below are derived from that edition; they do not have a separate DOI.
- Successful answers
- 5,040
- Countries
- 20
- Categories
- 9
Guglielmo Paesano (2026). The brands AI recommends in 20 countries. AIGROW. October 2026 Index data. https://aigrow.gg/research/ai-brands-2026/netherlands DOI 10.5281/zenodo.23188442
Download a country chart
Preview the chart
What we measured
A frozen sample of consumer-brand answers from the October AIGROW Index, not a survey of buyers and not an evaluation of the brands.
Collected from 2026-10-05 to 2026-10-06: 5,040 successful answers across 20 countries and 9 categories. Each cell combines four locally worded questions. ChatGPT and Gemini answered each question three times; Claude once. This study excludes web-search answers and Grok.
Collection, counting and model details
The writer reads the already published October pages and the latest stored answer for each probe up to 2026-10-06T23:59:59.999Z. It checks every published brand count against that page before writing. No new questions, model calls or Index aggregation are run.
A brand counts once per answer, using the Index spellings and stored aliases. First means the first distinct name in the extracted list. Names are not newly merged across countries; a local subsidiary or differently named brand may remain separate. Unlike the public rankings, the downloadable study retains names seen only once.
There were 27 successful answers with no brand. They remain in the denominators. Failed calls are excluded. A tie is reported as a tie, and counts are descriptive: repeated answers are not independent consumer observations.
- ChatGPT
- gpt-6-sol
- Gemini
- google/gemini-3.1-flash-lite
- Claude
- claude-sonnet-5
ChatGPT and Claude were collected through subscription command-line tools; Gemini through an API gateway. The country was named in the local-language prompt. We did not test geolocated public accounts. Model updates, personalization, the wording of a question and web search can change the answer.
Read the full Index methodologyQuestions about the study
Does first place mean the best brand?
No. First means the first brand in the extracted list of an answer. It measures ordering in this sample, not product quality, suitability, market share or a promise of a future recommendation.
Why do the assistants have different answer counts?
Each country and category has four questions. ChatGPT and Gemini answered each three times, giving twelve answers each. Claude answered once, giving four. Pooled totals therefore give ChatGPT and Gemini more weight; compare assistants separately in the country tables.
Can I reuse the charts and data?
Yes, under CC BY 4.0. Credit AIGROW, link to this study and include the October dataset DOI. Each country page offers a chart and an image embed code with a link back. The CSV includes every counted brand, including brands named only once.
Do these answers represent the public chatbot apps today?
They are a frozen October 2026 sample from specific models and collection routes, without web search. Answers in a public app can differ with its model, location, personalization, prompt and date. We did not survey consumers or measure purchases.
Check what AI can read about your business.
The free scan checks your website for signals that help assistants understand it. Your results are separate from this consumer-brand study.