Payroll software in the Netherlands that AI assistants recommend
We asked ChatGPT, Claude and Gemini the four questions a buyer asks when looking for payroll software in the Netherlands, three times each, in Dutch, and counted who they named. These are the businesses named in two or more of the 36 answers.
Names are printed as the assistants wrote them. We have not checked that any of them is good, open, or real.
- Answers
- 36
- Businesses named
- 28
- Named only once
- 13
- Named by 2+ assistants
- 8 of 15
- Named again on a rerun
- 66%
Edition September 2026. Download the data
Asked for payroll software in the Netherlands, ChatGPT, Claude and Gemini most often named Nmbrs (100% of answers), Loket.nl (89%) and Employes (47%). Across 36 answers they named 28 different businesses, 13 of them only once. Each of four buyer questions was asked three times, in Dutch, in September 2026.
The ranking
Share is the fraction of the 36 answers that named a business. The range under it is a 95% confidence interval: where two ranges overlap, the gap between those businesses could be chance.
| # | Business | Share | ChatGPT | Claude | Gemini | Questions | Avg. position |
|---|---|---|---|---|---|---|---|
| 1 | NmbrsIs this your business? Add the badge | 95%: 90 to 100% | 100% | 100% | 100% | 4 of 4 | 1.9 |
| 2 | Loket.nlAlso written Visma Loket.nlIs this your business? Add the badge | 95%: 75 to 96% | 100% | 67% | 100% | 4 of 4 | 1.9 |
| 3 | EmployesIs this your business? Add the badge | 95%: 32 to 63% | 58% | 83% | 0% | 4 of 4 | 2.3 |
| 4 | Exact OnlineAlso written Exact Online Salaris, Exact Online HR & Salaris, Exact Online Payroll | 95%: 23 to 52% | 0% | 8% | 100% | 4 of 4 | 3.6 |
| 5 | AFAS Software | 95%: 20 to 50% | 17% | 33% | 50% | 3 of 4 | 4.3 |
| 6 | YouforceAlso written Visma Raet | 95%: 14 to 41% | 8% | 67% | 0% | 4 of 4 | 4.1 |
| 7 | Payfit | 95%: 6 to 29% | 0% | 0% | 42% | 3 of 4 | 5.4 |
| 8 | Visma YouServe | 95%: 3 to 22% | 25% | 0% | 0% | 2 of 4 | 3.3 |
| 9 | Personio | 95%: 3 to 22% | 0% | 0% | 25% | 1 of 4 | 4 |
| 10 | Loon Salarissoftware | 95%: 2 to 18% | 0% | 0% | 17% | 1 of 4 | 1 |
| 11 | Loonzaken | 95%: 2 to 18% | 0% | 17% | 0% | 2 of 4 | 1.5 |
| 12 | SD WorxAlso written SD Worx SalarisNet | 95%: 2 to 18% | 0% | 17% | 0% | 1 of 4 | 4 |
| 13 | Visma eAccountingAlso written Visma eAccounting / SalarisNet | 95%: 2 to 18% | 0% | 8% | 8% | 1 of 4 | 4 |
| 14 | Moneybird | 95%: 2 to 18% | 0% | 17% | 0% | 2 of 4 | 5 |
| 15 | ADPAlso written ADP Nederland | 95%: 2 to 18% | 0% | 8% | 8% | 2 of 4 | 5.5 |
Each assistant column is the share of that assistant's own answers. Questions counts how many of the four produced the name at least once; position is where it came in the answer's list, 1 being first. 13 more names came up in a single answer and are counted above but not listed.
What each assistant said
The same questions, the same number of times, and often different names. Each column is one assistant's top five from the ranking above, with the share of its own answers that named them.
| # | ChatGPT | Claude | Gemini |
|---|---|---|---|
| 1 | Nmbrs100% | Nmbrs100% | Nmbrs100% |
| 2 | Loket.nl100% | Employes83% | Loket.nl100% |
| 3 | Employes58% | Loket.nl67% | Exact Online100% |
| 4 | Visma YouServe25% | Youforce67% | AFAS Software50% |
| 5 | AFAS Software17% | AFAS Software33% | Payfit42% |
Named here? Put it on your site
Every business in the ranking was named in two or more answers. The badge says that and nothing more: no position, because the ranges above do not support one. It links back to this page, so anyone can check.
<a href="https://aigrow.gg/index/payroll-software/netherlands"><img src="https://aigrow.gg/badges/index/2026-09/payroll-software/netherlands.svg" width="312" height="100" alt="Named by AI assistants: Payroll software in the Netherlands, AIGROW AI Visibility Index, September 2026"></a>The questions
Asked word for word, three times each, to every assistant through its API, in Dutch. The English under each is our translation. The prompt is the one the free scan uses. No web search, no location and no chat history, so every answer starts from the same place.
- 1Wat is de beste salarissoftware voor een klein bedrijf in Nederland?What is the best payroll software for a small business in the Netherlands?
- 2Ik neem voor het eerst personeel aan in Nederland. Welke salarissoftware kan ik het beste gebruiken?I'm hiring my first employees in the Netherlands. Which payroll software should I use?
- 3Welke salaris- en HR-software zou je aanraden voor een bedrijf met twintig medewerkers in Nederland?Which payroll and HR software would you recommend to a company of 20 people in the Netherlands?
- 4Welke salarisdienst is het makkelijkst voor een klein bedrijf in Nederland?Which payroll service is easiest for a small business in the Netherlands?
How to read this page
- What it measures
- Which names these models produce when asked cold, from what they learned in training. It is not a review, a rating or our recommendation, and a business missing here may simply be one the models were never shown.
- Why the ranges matter
- 36 answers is a sample. Asked again next month, most shares will move by a few points; the ranges say how far they could move by chance alone.
- One business, several spellings
- Branches, legal suffixes and spellings of one business are merged, and the other spellings are printed under its name. Names that might be two businesses are kept apart.
- A name is wrong
- If a business here is closed, misnamed or yours and you want it removed, tell us. We correct or remove it when the page is next published.
Elsewhere in the Index
Is your business on this list?
The free scan asks the same assistants the questions your customers ask, scores whether they name you, and lists who they name instead.
Edition September 2026 · data under CC BY 4.0