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AI Visibility Index · September 2026

What AI assistants recommend in Sweden

Who ChatGPT, Claude, Gemini and Grok name when a buyer in Sweden asks them for a business, in ten categories. The questions were asked in Swedish, three times each.

By kind of business

The figure on the right is the share of answers that named the leader. Open a category for the full ranking with its uncertainty.

Accounting softwareNamed most: Fortnox, Bokio and Spiris.100%9 listed of 12
Appointment booking softwareNamed most: Bokadirekt, TimeCenter and Boka.se.100%18 listed of 29
CRM softwareNamed most: HubSpot, Pipedrive and Lime Technologies.100%12 listed of 15
E-commerce platformsNamed most: Shopify, WooCommerce and Quickbutik.100%9 listed of 13
Email marketing softwareNamed most: Mailchimp, MailerLite and Brevo.75%10 listed of 11
Help desk softwareNamed most: Freshdesk, Zendesk and Help Scout.94%12 listed of 15
Payroll softwareNamed most: Fortnox, Visma and Bokio.100%13 listed of 15
Project management softwareNamed most: Trello, Asana and Monday.com.94%11 listed of 16
Restaurant POS systemsNamed most: Zettle by PayPal, Caspeco and Trivec.69%14 listed of 38
Website buildersNamed most: Wix, Squarespace and Shopify.100%11 listed of 15
AI Source Map

The sites the assistants read

Before they answer with web search on, the assistants read other sites. The AI Source Map lists the ones they read most in Sweden, overall and for each category.

See the sites read in Sweden

Do they name you in Sweden?

The free scan asks the same assistants the questions your own customers ask, and shows who they name instead of you.

Run the free AI scanHow the Index is measured

Edition September 2026 · published by Guglielmo Paesano, founder of AIGROW · data under CC BY 4.0