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AI Visibility Index · September 2026

Lawyers in Calgary that AI assistants recommend

We asked ChatGPT and Claude the four questions a buyer asks when looking for lawyers in Calgary, three times each, in English, and counted who they named. These are the businesses named in two or more of the 24 answers.

Names are printed as the assistants wrote them. We have not checked that any of them is good, open, or real.

Lawyers · Calgary
38%of answers named Burnet, Duckworth & Palmer LLP
Answers
24
Businesses named
40
Named only once
25
Named by 2+ assistants
14 of 15
Named again on a rerun
44%

Edition September 2026. Download the data

Asked for lawyers in Calgary, ChatGPT and Claude most often named Burnet, Duckworth & Palmer LLP (38% of answers), Field Law (38%) and Mergen Law (33%). Across 24 answers they named 40 different businesses, 25 of them only once. Each of four buyer questions was asked three times, in English, in September 2026.

The ranking

Share is the fraction of the 24 answers that named a business. The range under it is a 95% confidence interval: where two ranges overlap, the gap between those businesses could be chance.

Lawyers in Calgary named by AI assistants, September 2026
#BusinessShareChatGPTClaudeQuestionsAvg. position
1Burnet, Duckworth & Palmer LLP38%95%: 21 to 57%33%42%2 of 42.3
2Field Law38%95%: 21 to 57%33%42%3 of 42.6
3Mergen Law33%95%: 18 to 53%25%42%2 of 42.4
4Norton Rose Fulbright Canada LLP33%95%: 18 to 53%25%42%3 of 43.4
5Bennett Jones LLP25%95%: 12 to 45%33%17%2 of 42
6McLeod Law LLP21%95%: 9 to 41%17%25%1 of 41.8
7Duncan Craig LLP21%95%: 9 to 41%25%17%1 of 43.4
8Rose LLP17%95%: 7 to 36%17%17%2 of 42.5
9Foster LLP17%95%: 7 to 36%17%17%1 of 42.8
10Osler, Hoskin & Harcourt LLP17%95%: 7 to 36%25%8%1 of 43.8
11McCarthy Tétrault LLP17%95%: 7 to 36%17%17%1 of 44.3
12Borden Ladner Gervais LLP13%95%: 4 to 31%8%17%1 of 41.3
13Miller Thomson LLP13%95%: 4 to 31%8%17%1 of 41.3
14DLA Piper LLP13%95%: 4 to 31%17%8%2 of 42.7
15Dentons Canada LLP8%95%: 2 to 26%0%17%1 of 44.5

Each assistant column is the share of that assistant's own answers. Questions counts how many of the four produced the name at least once; position is where it came in the answer's list, 1 being first. 25 more names came up in a single answer and are counted above but not listed.

What each assistant said

The same questions, the same number of times, and often different names. Each column is one assistant's top five from the ranking above, with the share of its own answers that named them.

#ChatGPTClaude
1Burnet, Duckworth & Palmer LLP33%Burnet, Duckworth & Palmer LLP42%
2Field Law33%Field Law42%
3Bennett Jones LLP33%Mergen Law42%
4Mergen Law25%Norton Rose Fulbright Canada LLP42%
5Norton Rose Fulbright Canada LLP25%McLeod Law LLP25%

Named here? Put it on your site

Every business in the ranking was named in two or more answers. The badge says that and nothing more: no position, because the ranges above do not support one. It links back to this page, so anyone can check.

Named by AI assistants: Lawyers in Calgary, AIGROW AI Visibility Index, September 2026
<a href="https://aigrow.gg/index/lawyers/calgary"><img src="https://aigrow.gg/badges/index/2026-09/lawyers/calgary.svg" width="312" height="100" alt="Named by AI assistants: Lawyers in Calgary, AIGROW AI Visibility Index, September 2026"></a>

The questions

Asked word for word, three times each, to every assistant through its API. The prompt is the one the free scan uses. No web search, no location and no chat history, so every answer starts from the same place.

  1. 1Who is the best lawyer in Calgary?
  2. 2I'm getting divorced in Calgary. Which family lawyer would you recommend?
  3. 3I was injured in a car accident in Calgary. Which personal injury lawyer should I call?
  4. 4Which law firm in Calgary would you recommend for a small business?

How to read this page

What it measures
Which names these models produce when asked cold, from what they learned in training. It is not a review, a rating or our recommendation, and a business missing here may simply be one the models were never shown.
Why the ranges matter
24 answers is a sample. Asked again next month, most shares will move by a few points; the ranges say how far they could move by chance alone.
One business, several spellings
Branches, legal suffixes and spellings of one business are merged, and the other spellings are printed under its name. Names that might be two businesses are kept apart.
A name is wrong
If a business here is closed, misnamed or yours and you want it removed, tell us. We correct or remove it when the page is next published.

Is your business on this list?

The free scan asks the same assistants the questions your customers ask, scores whether they name you, and lists who they name instead.

Edition September 2026 · data under CC BY 4.0