Lawyers in Edinburgh that AI assistants recommend

Morton Fraser MacRoberts is named most, in 53% of 36 answers.

Lawyers in Edinburgh named by AI assistants, November 2026

  1. 1Morton Fraser MacRoberts53%

    95%: 37 to 68%

    ChatGPT
    50%
    Claude
    75%
    Gemini
    33%
    Questions
    3 of 4
    Avg. position
    2.8

    Named in answers to

    • Who are the best solicitors in Edinburgh?, from ChatGPT, Claude and Gemini
    • I'm getting divorced in Edinburgh. Which family law solicitor would you recommend?, from ChatGPT and Claude
    • Which firm of solicitors in Edinburgh would you recommend for a small business?, from Claude and Gemini

    Also written Morton Fraser MacRoberts LLP, Morton Fraser

    Is this your business?
  2. 2Brodies42%

    95%: 27 to 58%

    ChatGPT
    25%
    Claude
    33%
    Gemini
    67%
    Questions
    3 of 4
    Avg. position
    2.7

    Named in answers to

    • Who are the best solicitors in Edinburgh?, from ChatGPT, Claude and Gemini
    • I'm getting divorced in Edinburgh. Which family law solicitor would you recommend?, from Claude and Gemini
    • Which firm of solicitors in Edinburgh would you recommend for a small business?, from Gemini

    Also written Brodies LLP

    Is this your business?
  3. 3Balfour+Manson39%

    95%: 25 to 55%

    ChatGPT
    75%
    Claude
    42%
    Gemini
    0%
    Questions
    4 of 4
    Avg. position
    3.9

    Named in answers to

    • Who are the best solicitors in Edinburgh?, from ChatGPT and Claude
    • I'm getting divorced in Edinburgh. Which family law solicitor would you recommend?, from ChatGPT and Claude
    • I was hurt in a road accident in Edinburgh. Which personal injury solicitors should I contact?, from ChatGPT and Claude
    • Which firm of solicitors in Edinburgh would you recommend for a small business?, from ChatGPT

    Also written Balfour+Manson LLP

    Is this your business?
  4. 4Thorntons36%

    95%: 23 to 52%

    ChatGPT
    42%
    Claude
    67%
    Gemini
    0%
    Questions
    4 of 4
    Avg. position
    4.8

    Named in answers to

    • Who are the best solicitors in Edinburgh?, from ChatGPT and Claude
    • I'm getting divorced in Edinburgh. Which family law solicitor would you recommend?, from Claude
    • I was hurt in a road accident in Edinburgh. Which personal injury solicitors should I contact?, from Claude
    • Which firm of solicitors in Edinburgh would you recommend for a small business?, from ChatGPT and Claude

    Also written Thorntons Law, Thorntons Law LLP

    Is this your business?
  5. 5Lindsays33%

    95%: 20 to 50%

    ChatGPT
    8%
    Claude
    75%
    Gemini
    17%
    Questions
    3 of 4
    Avg. position
    3.7

    Named in answers to

    • Who are the best solicitors in Edinburgh?, from Claude
    • I'm getting divorced in Edinburgh. Which family law solicitor would you recommend?, from Claude
    • Which firm of solicitors in Edinburgh would you recommend for a small business?, from ChatGPT, Claude and Gemini
    Is this your business?
  6. 6Turcan Connell33%

    95%: 20 to 50%

    ChatGPT
    42%
    Claude
    17%
    Gemini
    42%
    Questions
    2 of 4
    Avg. position
    3.8

    Named in answers to

    • Who are the best solicitors in Edinburgh?, from ChatGPT, Claude and Gemini
    • I'm getting divorced in Edinburgh. Which family law solicitor would you recommend?, from ChatGPT and Gemini
    Is this your business?
  7. 7Burness Paull LLP28%

    95%: 16 to 44%

    ChatGPT
    8%
    Claude
    33%
    Gemini
    42%
    Questions
    2 of 4
    Avg. position
    1.4

    Named in answers to

    • Who are the best solicitors in Edinburgh?, from ChatGPT, Claude and Gemini
    • Which firm of solicitors in Edinburgh would you recommend for a small business?, from Claude and Gemini
    Is this your business?
  8. 8Digby Brown25%

    95%: 14 to 41%

    ChatGPT
    25%
    Claude
    25%
    Gemini
    25%
    Questions
    1 of 4
    Avg. position
    1

    Named in answers to

    • I was hurt in a road accident in Edinburgh. Which personal injury solicitors should I contact?, from ChatGPT, Claude and Gemini

    Also written Digby Brown Solicitors, Digby Brown LLP

    Is this your business?
  9. 9Thompsons Solicitors Scotland25%

    95%: 14 to 41%

    ChatGPT
    25%
    Claude
    25%
    Gemini
    25%
    Questions
    1 of 4
    Avg. position
    2.1

    Named in answers to

    • I was hurt in a road accident in Edinburgh. Which personal injury solicitors should I contact?, from ChatGPT, Claude and Gemini
    Is this your business?
  10. 10SKO Family Law17%

    95%: 8 to 32%

    ChatGPT
    25%
    Claude
    25%
    Gemini
    0%
    Questions
    1 of 4
    Avg. position
    3.2

    Named in answers to

    • I'm getting divorced in Edinburgh. Which family law solicitor would you recommend?, from ChatGPT and Claude

    Also written SKO Family Law Specialists

    Is this your business?
  11. 11Gibson Kerr14%

    95%: 6 to 29%

    ChatGPT
    0%
    Claude
    17%
    Gemini
    25%
    Questions
    1 of 4
    Avg. position
    1

    Named in answers to

    • I'm getting divorced in Edinburgh. Which family law solicitor would you recommend?, from Claude and Gemini

    Also written Family Law Edinburgh

    Is this your business?
  12. 12Harper Macleod LLP14%

    95%: 6 to 29%

    ChatGPT
    42%
    Claude
    0%
    Gemini
    0%
    Questions
    2 of 4
    Avg. position
    3.4

    Named in answers to

    • Who are the best solicitors in Edinburgh?, from ChatGPT
    • Which firm of solicitors in Edinburgh would you recommend for a small business?, from ChatGPT
    Is this your business?
  13. 13Watermans14%

    95%: 6 to 29%

    ChatGPT
    17%
    Claude
    0%
    Gemini
    25%
    Questions
    1 of 4
    Avg. position
    3.4

    Named in answers to

    • I was hurt in a road accident in Edinburgh. Which personal injury solicitors should I contact?, from ChatGPT and Gemini

    Also written Watermans Solicitors

    Is this your business?
  14. 14Gillespie Macandrew14%

    95%: 6 to 29%

    ChatGPT
    0%
    Claude
    42%
    Gemini
    0%
    Questions
    3 of 4
    Avg. position
    4

    Named in answers to

    • Who are the best solicitors in Edinburgh?, from Claude
    • I'm getting divorced in Edinburgh. Which family law solicitor would you recommend?, from Claude
    • Which firm of solicitors in Edinburgh would you recommend for a small business?, from Claude

    Also written Gillespie Macandrew LLP

    Is this your business?
  15. 15Shepherd and Wedderburn11%

    95%: 4 to 25%

    ChatGPT
    8%
    Claude
    25%
    Gemini
    0%
    Questions
    1 of 4
    Avg. position
    1.8

    Named in answers to

    • Who are the best solicitors in Edinburgh?, from ChatGPT and Claude

    Also written Shepherd and Wedderburn LLP

    Is this your business?
  16. 16Anderson Strathern11%

    95%: 4 to 25%

    ChatGPT
    25%
    Claude
    8%
    Gemini
    0%
    Questions
    2 of 4
    Avg. position
    4

    Named in answers to

    • Who are the best solicitors in Edinburgh?, from ChatGPT and Claude
    • I'm getting divorced in Edinburgh. Which family law solicitor would you recommend?, from ChatGPT

    Also written Anderson Strathern LLP

    Is this your business?
  17. 17BTO Solicitors LLP8%

    95%: 3 to 22%

    ChatGPT
    17%
    Claude
    0%
    Gemini
    8%
    Questions
    2 of 4
    Avg. position
    2.3

    Named in answers to

    • I'm getting divorced in Edinburgh. Which family law solicitor would you recommend?, from Gemini
    • Which firm of solicitors in Edinburgh would you recommend for a small business?, from ChatGPT
    Is this your business?
  18. 18Drummond Miller8%

    95%: 3 to 22%

    ChatGPT
    0%
    Claude
    25%
    Gemini
    0%
    Questions
    1 of 4
    Avg. position
    3.7

    Named in answers to

    • I was hurt in a road accident in Edinburgh. Which personal injury solicitors should I contact?, from Claude

    Also written Drummond Miller LLP

    Is this your business?
  19. 19Blackadders8%

    95%: 3 to 22%

    ChatGPT
    8%
    Claude
    17%
    Gemini
    0%
    Questions
    1 of 4
    Avg. position
    4.3

    Named in answers to

    • Which firm of solicitors in Edinburgh would you recommend for a small business?, from ChatGPT and Claude

    Also written Blackadders LLP

    Is this your business?
  20. 20Warners8%

    95%: 3 to 22%

    ChatGPT
    0%
    Claude
    0%
    Gemini
    25%
    Questions
    2 of 4
    Avg. position
    4.3

    Named in answers to

    • Who are the best solicitors in Edinburgh?, from Gemini
    • I'm getting divorced in Edinburgh. Which family law solicitor would you recommend?, from Gemini

    Also written Warners Solicitors & Estate Agents, Warners Solicitors

    Is this your business?
  21. 21Slater and Gordon Lawyers6%

    95%: 2 to 18%

    ChatGPT
    17%
    Claude
    0%
    Gemini
    0%
    Questions
    1 of 4
    Avg. position
    3

    Named in answers to

    • I was hurt in a road accident in Edinburgh. Which personal injury solicitors should I contact?, from ChatGPT
    Is this your business?
  22. 22Boyd Family Law6%

    95%: 2 to 18%

    ChatGPT
    0%
    Claude
    0%
    Gemini
    17%
    Questions
    1 of 4
    Avg. position
    4

    Named in answers to

    • I'm getting divorced in Edinburgh. Which family law solicitor would you recommend?, from Gemini
    Is this your business?
  23. 23Lawford Kidd6%

    95%: 2 to 18%

    ChatGPT
    0%
    Claude
    17%
    Gemini
    0%
    Questions
    1 of 4
    Avg. position
    5

    Named in answers to

    • I was hurt in a road accident in Edinburgh. Which personal injury solicitors should I contact?, from Claude
    Is this your business?
  24. 24Gilson Gray6%

    95%: 2 to 18%

    ChatGPT
    0%
    Claude
    17%
    Gemini
    0%
    Questions
    1 of 4
    Avg. position
    5.5

    Named in answers to

    • Which firm of solicitors in Edinburgh would you recommend for a small business?, from Claude
    Is this your business?

Open a row to see each assistant's share of its own answers. Questions counts how many of the four produced the name at least once; position is where it came in the answer's list, 1 being first. 8 more names came up in a single answer and are counted above but not listed.

Lawyers in Edinburgh: is this your field?

32different names in 36 answers, 8 of them only once. The assistants change their minds from one answer to the next.

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How the AIGROW Score is measured

No business can pay to appear in the Index, rise in it or be removed from it. How the Index stays neutral

AI Visibility Index · November 2026

Asked about lawyers in Edinburgh, ChatGPT, Claude and Gemini named Morton Fraser MacRoberts most often, in 53% of answers (its AI Recommendation Rate), then Brodies (42%) and Balfour+Manson (39%). Across 36 answers they named 32 different businesses, 8 of them only once. Each of four buyer questions was asked three times, in English, in November 2026.

The AI Recommendation Rate is the fraction of the 36 answers that named a business. The range under it is a 95% confidence interval: where two ranges overlap, the gap between those businesses could be chance.

Names are printed as the assistants wrote them. We have not checked that any of them is good, open, or real.

Lawyers · Edinburgh

53% of answers named Morton Fraser MacRoberts

Answers
36
Businesses named
32
Named only once
8
Named by 2+ assistants
16 of 24
Named again on a rerun
73%

Edition November 2026. Download the data

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What each assistant said

The same questions, the same number of times, and often different names. Each column is one assistant's top five from the ranking above, with the share of its own answers that named them.

#ChatGPTClaudeGemini
1Balfour+Manson75%Morton Fraser MacRoberts75%Brodies67%
2Morton Fraser MacRoberts50%Lindsays75%Turcan Connell42%
3Thorntons42%Thorntons67%Burness Paull LLP42%
4Turcan Connell42%Balfour+Manson42%Morton Fraser MacRoberts33%
5Harper Macleod LLP42%Gillespie Macandrew42%Digby Brown25%

Questions about lawyers in Edinburgh

ChatGPT, Claude and Gemini named Morton Fraser MacRoberts most often, in 53% of 36 answers, then Brodies (42%) and Balfour+Manson (39%). The names come from what the assistants answered to four buyer questions in November 2026; we have not checked that any of them is good, open or real.

Not always. ChatGPT named Balfour+Manson most often (75% of its answers), Claude Morton Fraser MacRoberts (75%) and Gemini Brodies (67%). 16 of the 24 listed businesses were named by two or more of them.

Each question was asked three times. Of the names an assistant gave for a question, 73% came back in two or more of those runs; the rest came up once. The 95% range beside each rate in the ranking shows how far it could move by chance.

Run the free checker: it asks ChatGPT, Claude, Gemini and Grok two of the Index questions for lawyers, with the category and the place already filled in, and shows every answer word for word. About 30 seconds, no sign-up. The page on how AI assistants recommend lawyers shows what an owner can work on. Nothing can guarantee that an assistant names you.

Named here? Put it on your site

Every business in the ranking was named in two or more answers. The badge says that and nothing more: no position, because the ranges above do not support one. It links back to this page, so anyone can check.

Named by AI assistants: Lawyers in Edinburgh, AIGROW AI Visibility Index, November 2026
<a href="https://aigrow.gg/index/lawyers/edinburgh"><img src="https://aigrow.gg/badges/index/2026-11/lawyers/edinburgh.svg" width="312" height="100" alt="Named by AI assistants: Lawyers in Edinburgh, AIGROW AI Visibility Index, November 2026"></a>

The questions

Asked word for word, three times each, to every assistant. The prompt is the one the free scan uses. No web search, no location and no chat history, so every answer starts from the same place.

  1. 1Who are the best solicitors in Edinburgh?
  2. 2I'm getting divorced in Edinburgh. Which family law solicitor would you recommend?
  3. 3I was hurt in a road accident in Edinburgh. Which personal injury solicitors should I contact?
  4. 4Which firm of solicitors in Edinburgh would you recommend for a small business?

How to read this page

What it measures
Which names these models produce when asked cold, from what they learned in training. It is not a review, a rating or our recommendation, and a business missing here may simply be one the models were never shown.
Why the ranges matter
36 answers is a sample. Asked again next month, most shares will move by a few points; the ranges say how far they could move by chance alone.
One business, several spellings
Branches, legal suffixes and spellings of one business are merged, and the other spellings are printed under its name. Names that might be two businesses are kept apart.
A name is wrong
If a business here is closed, misnamed or yours and you want it removed, tell us. We correct or remove it when the page is next published.

Where the assistants look

The sites read most often, with web search on, before the assistants answer about this category in the United Kingdom. From the AI Source Map: 8 answers.

legal500.com
Read in 88% of the answers
chambers.com
Read in 88% of the answers
reddit.com
Read in 88% of the answers

AI Visibility Index

Not on this list? See what ChatGPT says about your business

Lawyers, Edinburgh: see whether the assistants name you, or someone else.

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Edition November 2026 · published by Guglielmo Paesano, founder of AIGROW · data under CC BY 4.0