AI Visibility Index · November 2026
What AI assistants recommend in Edinburgh
Who ChatGPT, Claude and Gemini name when a buyer in Edinburgh, United Kingdom, asks them for a business, in 31 categories. The questions were asked in English, three times each.
By kind of business
The figure on the right is the share of answers that named the leader. Open a category for the full ranking with its uncertainty.
AccountantsNamed most: Johnston Carmichael, Chiene + Tait and French Duncan.50%18 listed of 37
ArchitectsNamed most: Konishi Gaffney Architects, Richard Murphy Architects and Zone Architects.83%16 listed of 47
BarbersNamed most: Ruffians, Murdo's Barbers and West End Barbers.64%19 listed of 55
Car repair shopsNamed most: Kwik Fit, Halfords Autocentre Edinburgh and Harrison Motors.33%27 listed of 65
Cleaning servicesNamed most: Maid2Clean, Edinburgh Cleaning Services and Fantastic Services.42%22 listed of 37
DentistsNamed most: Edinburgh Dental Specialists, Edinburgh Dental Studio and Polwarth Dental Clinic.69%22 listed of 50
DermatologistsNamed most: Edinburgh Dermatology Clinic, Spire Murrayfield Hospital and Nuffield Health Edinburgh Hospital.50%9 listed of 22
Digital marketing agenciesNamed most: Whitespace, The Lane Agency and QueryClick.47%19 listed of 66
Driving schoolsNamed most: RED Driving School, AA Driving School and Bill Plant Driving School.56%17 listed of 38
ElectriciansNamed most: Edinburgh Electrical Services, SP Energy Solutions and Select Electrical.25%23 listed of 67
Financial advisorsNamed most: RBC Brewin Dolphin, Adam & Company and Carbon Financial Partners.39%15 listed of 35
GymsNamed most: PureGym, Nuffield Health and David Lloyd Clubs.97%14 listed of 18
Hair salonsNamed most: Charlie Miller, Cheynes Hairdressing and Charlie Taylor Hairdressing.53%18 listed of 56
HotelsNamed most: The Balmoral, The Witchery by the Castle and Kimpton Charlotte Square Hotel.64%22 listed of 27
Insurance brokersNamed most: Bruce Stevenson Insurance Brokers, Henderson Insurance Brokers and Towergate Insurance.89%16 listed of 40
Interior designersNamed most: Jeffreys Interiors, Ica Studio and Splintr.50%24 listed of 75
LawyersNamed most: Morton Fraser MacRoberts, Brodies and Balfour+Manson.53%24 listed of 32
LocksmithsNamed most: Edinburgh Locksmiths, Keytek Locksmiths and A1 Locksmiths Edinburgh.86%14 listed of 30
Moving companiesNamed most: Clockwork Removals and Storage, Edinburgh Removals & Storage and Pickfords.89%15 listed of 38
OrthodontistsNamed most: Edinburgh Orthodontics, Orthodontics Edinburgh and The Orthodontic Practice.92%15 listed of 35
PhysiotherapistsNamed most: Edinburgh Sports + Spinal Physiotherapy, Physis Physiotherapy and FASIC Sport & Exercise Medicine Clinic.44%16 listed of 39
Plastic surgeonsNamed most: The Edinburgh Clinic, Nuffield Health Edinburgh Hospital and Spire Murrayfield Hospital.56%14 listed of 38
PlumbersNamed most: City Plumbing & Heating, Drain Doctor and Edinburgh Emergency Plumber.33%24 listed of 52
PsychologistsNamed most: The Edinburgh Practice, First Psychology Edinburgh and The Edinburgh Psychology Centre.56%9 listed of 9
Real estate agenciesNamed most: Coulters, Warners Solicitors & Estate Agents and Simpson & Marwick.69%16 listed of 26
RestaurantsNamed most: The Kitchin, Timberyard and Restaurant Martin Wishart.83%27 listed of 42
RoofersNamed most: Edinburgh Roofing Services, Thistle Roofing and Lyons Roofing.50%17 listed of 35
SEO agenciesNamed most: Alba SEO Services, Search Laboratory and Found.31%21 listed of 55
VeterinariansNamed most: Braid Vets, Vets Now and Dick Vet Hospital for Small Animals.56%23 listed of 41
Web design agenciesNamed most: Whitespace, Screenmedia and Mucky Puddle.33%21 listed of 63
Wedding photographersNamed most: Blue Sky Photography, Craig & Eva Sanders Photography and Caro Weiss Photography.50%21 listed of 59
AI Source Map
The sites the assistants read
Before they answer with web search on, the assistants read other sites. The AI Source Map lists the ones they read most in the United Kingdom, overall and for each category.
Not on this list? See what ChatGPT says about your business
Edinburgh: see whether the assistants name you, or someone else.
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Edition November 2026 · published by Guglielmo Paesano, founder of AIGROW · data under CC BY 4.0