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AI Visibility Index · September 2026

Lawyers in The Hague that AI assistants recommend

We asked ChatGPT, Claude and Gemini the four questions a buyer asks when looking for lawyers in The Hague, three times each, in Dutch, and counted who they named. These are the businesses named in two or more of the 36 answers.

Check whether AI names youSee the ranking

Names are printed as the assistants wrote them. We have not checked that any of them is good, open, or real.

Lawyers · The Hague
42%of answers named Pels Rijcken
Answers
36
Businesses named
63
Named only once
30
Named by 2+ assistants
15 of 33
Named again on a rerun
39%

Edition September 2026. Download the data

Asked for lawyers in The Hague, ChatGPT, Claude and Gemini most often named Pels Rijcken (42% of answers), GMW advocaten (36%) and BarentsKrans (28%). Across 36 answers they named 63 different businesses, 30 of them only once. Each of four buyer questions was asked three times, in Dutch, in September 2026.

The ranking

The AI Recommendation Rate is the fraction of the 36 answers that named a business. The range under it is a 95% confidence interval: where two ranges overlap, the gap between those businesses could be chance.

Lawyers in The Hague named by AI assistants, September 2026
#BusinessAI Recommendation RateChatGPTClaudeGeminiQuestionsAvg. position
1Pels RijckenIs this your business?42%95%: 27 to 58%58%42%25%3 of 41.9
2GMW advocatenIs this your business?36%95%: 23 to 52%33%75%0%3 of 41.6
3BarentsKransIs this your business?28%95%: 16 to 44%33%17%33%2 of 42.5
4Delissen MartensIs this your business?19%95%: 10 to 35%0%58%0%3 of 42.4
5SAP Letselschade AdvocatenAlso written SAP Letselschade Advocaten Den Haag, SAP Letselschade Advocaten – Den Haag, SAP Letselschade Advocaten, Den HaagIs this your business?17%95%: 8 to 32%25%25%0%1 of 41.8
6PloumIs this your business?17%95%: 8 to 32%0%0%50%2 of 42.7
7Beer advocatenAlso written Beer AdvocatenIs this your business?11%95%: 4 to 25%8%0%25%1 of 42.5
8HouthoffAlso written Houthoff – kantoor Den HaagIs this your business?11%95%: 4 to 25%25%8%0%1 of 42.8
9Kennedy Van der LaanIs this your business?11%95%: 4 to 25%8%0%25%2 of 44.5
10Juridisch Bureau Letselschade & Gezondheidsrecht (JBL&G)Also written Juridisch Bureau Letselschade & Gezondheidsrecht, Juridisch Bureau Letselschade & Gezondheidsrecht – Den Haag, Juridisch Bureau Letselschade & Gezondheidsrecht , Den HaagIs this your business?8%95%: 3 to 22%8%17%0%1 of 41
11Scheidingsexpert Den HaagIs this your business?8%95%: 3 to 22%0%0%25%1 of 41
12Brugman Letselschade AdvocatenIs this your business?8%95%: 3 to 22%0%0%25%1 of 43.3
13Vreugdenhil AdvocatenIs this your business?8%95%: 3 to 22%0%0%25%1 of 43.3
14Wieringa AdvocatenIs this your business?8%95%: 3 to 22%0%17%8%1 of 44
15BVD AdvocatenIs this your business?6%95%: 2 to 18%0%0%17%1 of 41
16Letselschade.comIs this your business?6%95%: 2 to 18%0%0%17%1 of 41
17Wolfs AdvocatenIs this your business?6%95%: 2 to 18%17%0%0%1 of 41
18Kantoor mr. van ZijlAlso written Kantoor Mr. van ZijlIs this your business?6%95%: 2 to 18%0%0%17%1 of 42
19Kroes AdvocatenIs this your business?6%95%: 2 to 18%8%0%8%2 of 42
20Kneppelhout & Korthals AdvocatenIs this your business?6%95%: 2 to 18%0%0%17%1 of 42.5
21Pals LetselschadeAlso written Pals Letselschade Advocaten, Den HaagIs this your business?6%95%: 2 to 18%8%8%0%1 of 42.5
22BANNING AdvocatenAlso written Banning Advocaten Den HaagIs this your business?6%95%: 2 to 18%0%17%0%1 of 43
23Bout AdvocatenIs this your business?6%95%: 2 to 18%0%0%17%1 of 43
24KienhuisHovingIs this your business?6%95%: 2 to 18%0%0%17%2 of 43.5
25Van der Feltz advocatenIs this your business?6%95%: 2 to 18%8%8%0%2 of 43.5
26Bird & BirdAlso written Bird & Bird LLPIs this your business?6%95%: 2 to 18%8%8%0%1 of 44
27Drost LetselschadeIs this your business?6%95%: 2 to 18%0%8%8%1 of 44
28Kooijman Autonoom LetselschadeIs this your business?6%95%: 2 to 18%0%0%17%1 of 44
29Loyens & LoeffAlso written Loyens & Loeff – kantoor Den HaagIs this your business?6%95%: 2 to 18%17%0%0%1 of 44
30NautaDutilhIs this your business?6%95%: 2 to 18%8%0%8%1 of 44
31EBH LegalIs this your business?6%95%: 2 to 18%0%17%0%1 of 45
32Scheidingsplanner Den HaagIs this your business?6%95%: 2 to 18%0%0%17%1 of 45
33Van Diepen Van der Kroef AdvocatenIs this your business?6%95%: 2 to 18%0%0%17%2 of 45

Each assistant column is the share of that assistant's own answers. Questions counts how many of the four produced the name at least once; position is where it came in the answer's list, 1 being first. 30 more names came up in a single answer and are counted above but not listed.

Is this your business?

See what the assistants say about your business today. The free checker asks ChatGPT, Claude, Gemini and Grok two of the Index questions for this category, with the category and the place already filled in, and shows every answer word for word. About 30 seconds, no sign-up.

Check your businessNamed above? Add the badgeWhat the audit does

What each assistant said

The same questions, the same number of times, and often different names. Each column is one assistant's top five from the ranking above, with the share of its own answers that named them.

#ChatGPTClaudeGemini
1Pels Rijcken58%GMW advocaten75%Ploum50%
2GMW advocaten33%Delissen Martens58%BarentsKrans33%
3BarentsKrans33%Pels Rijcken42%Pels Rijcken25%
4SAP Letselschade Advocaten25%SAP Letselschade Advocaten25%Beer advocaten25%
5Houthoff25%BarentsKrans17%Kennedy Van der Laan25%

Named here? Put it on your site

Every business in the ranking was named in two or more answers. The badge says that and nothing more: no position, because the ranges above do not support one. It links back to this page, so anyone can check.

Correct or remove a listing
Named by AI assistants: Lawyers in The Hague, AIGROW AI Visibility Index, September 2026
<a href="https://aigrow.gg/index/lawyers/the-hague"><img src="https://aigrow.gg/badges/index/2026-09/lawyers/the-hague.svg" width="312" height="100" alt="Named by AI assistants: Lawyers in The Hague, AIGROW AI Visibility Index, September 2026"></a>

The questions

Asked word for word, three times each, to every assistant, in Dutch. The English under each is our translation. The prompt is the one the free scan uses. No web search, no location and no chat history, so every answer starts from the same place.

  1. 1Wie is de beste advocaat in Den Haag?Who is the best lawyer in The Hague?
  2. 2Ik ga scheiden in Den Haag. Welke familierechtadvocaat zou je aanraden?I'm getting divorced in The Hague. Which family lawyer would you recommend?
  3. 3Ik ben gewond geraakt bij een auto-ongeluk in Den Haag. Welke letselschadeadvocaat kan ik het beste bellen?I was injured in a car accident in The Hague. Which personal injury lawyer should I call?
  4. 4Welk advocatenkantoor in Den Haag zou je aanraden voor een klein bedrijf?Which law firm in The Hague would you recommend for a small business?

How to read this page

The full method
What it measures
Which names these models produce when asked cold, from what they learned in training. It is not a review, a rating or our recommendation, and a business missing here may simply be one the models were never shown.
Why the ranges matter
36 answers is a sample. Asked again next month, most shares will move by a few points; the ranges say how far they could move by chance alone.
One business, several spellings
Branches, legal suffixes and spellings of one business are merged, and the other spellings are printed under its name. Names that might be two businesses are kept apart.
A name is wrong
If a business here is closed, misnamed or yours and you want it removed, tell us. We correct or remove it when the page is next published.

Where the assistants look

The sites read most often, with web search on, before the assistants answer about this category in the Netherlands. From the AI Source Map: 5 answers.

See every site for this category
advocaatindebuurt.nl
Read in 80% of the answers
nab.nl
Read in 80% of the answers
advocatie.nl
Read in 60% of the answers

Elsewhere in the Index

Lawyers elsewhere
AmsterdamRotterdamUtrechtAntwerpGhentAarhus
Also in The Hague
DentistsAccountantsPlumbersGymsReal estate agenciesRestaurants

Is your business on this list?

The free scan asks the same assistants the questions your customers ask, scores whether they name you, and lists who they name instead.

Run the free AI scanRead the method

Edition September 2026 · published by Guglielmo Paesano, founder of AIGROW · data under CC BY 4.0