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Marketing automation software in the United Kingdom that AI assistants recommend

HubSpot is named most, in 83% of 36 answers.

The ranking

AI Recommendation Rate

Marketing automation software in the United Kingdom named by AI assistants, November 2026

  1. 1HubSpot83%

    95%: 68 to 92%

    ChatGPT
    75%
    Claude
    100%
    Gemini
    75%
    Questions
    4 of 4
    Avg. position
    2.1

    Named in answers to

    • What is the best marketing automation software for a small business in the UK?, from ChatGPT, Claude and Gemini
    • I run a small B2B company in the UK, and our website leads go cold because nobody follows up in time. Which marketing automation tool would you recommend to nurture and score them?, from ChatGPT, Claude and Gemini
    • Which marketing automation platform would you recommend to a small company in the UK?, from ChatGPT, Claude and Gemini
    • Which marketing automation software is easiest to start with for a small business in the UK with no marketing team?, from Claude

    Also written HubSpot Marketing Hub

    Is this your business?
  2. 2ActiveCampaign81%

    95%: 65 to 90%

    ChatGPT
    75%
    Claude
    92%
    Gemini
    75%
    Questions
    4 of 4
    Avg. position
    2.6

    Named in answers to

    • What is the best marketing automation software for a small business in the UK?, from ChatGPT, Claude and Gemini
    • I run a small B2B company in the UK, and our website leads go cold because nobody follows up in time. Which marketing automation tool would you recommend to nurture and score them?, from ChatGPT, Claude and Gemini
    • Which marketing automation platform would you recommend to a small company in the UK?, from ChatGPT, Claude and Gemini
    • Which marketing automation software is easiest to start with for a small business in the UK with no marketing team?, from Claude
    Is this your business?
  3. 3Mailchimp78%

    95%: 62 to 88%

    ChatGPT
    67%
    Claude
    92%
    Gemini
    75%
    Questions
    4 of 4
    Avg. position
    1.9

    Named in answers to

    • What is the best marketing automation software for a small business in the UK?, from ChatGPT, Claude and Gemini
    • I run a small B2B company in the UK, and our website leads go cold because nobody follows up in time. Which marketing automation tool would you recommend to nurture and score them?, from Claude
    • Which marketing automation platform would you recommend to a small company in the UK?, from ChatGPT, Claude and Gemini
    • Which marketing automation software is easiest to start with for a small business in the UK with no marketing team?, from ChatGPT, Claude and Gemini
    Is this your business?
  4. 4Brevo61%

    95%: 45 to 75%

    ChatGPT
    92%
    Claude
    67%
    Gemini
    25%
    Questions
    4 of 4
    Avg. position
    2.9

    Named in answers to

    • What is the best marketing automation software for a small business in the UK?, from ChatGPT, Claude and Gemini
    • I run a small B2B company in the UK, and our website leads go cold because nobody follows up in time. Which marketing automation tool would you recommend to nurture and score them?, from ChatGPT
    • Which marketing automation platform would you recommend to a small company in the UK?, from ChatGPT, Claude and Gemini
    • Which marketing automation software is easiest to start with for a small business in the UK with no marketing team?, from ChatGPT and Claude
    Is this your business?
  5. 5MailerLite25%

    95%: 14 to 41%

    ChatGPT
    42%
    Claude
    8%
    Gemini
    25%
    Questions
    2 of 4
    Avg. position
    2

    Named in answers to

    • What is the best marketing automation software for a small business in the UK?, from ChatGPT
    • Which marketing automation software is easiest to start with for a small business in the UK with no marketing team?, from ChatGPT, Claude and Gemini
    Is this your business?
  6. 6Klaviyo25%

    95%: 14 to 41%

    ChatGPT
    17%
    Claude
    50%
    Gemini
    8%
    Questions
    2 of 4
    Avg. position
    4.4

    Named in answers to

    • What is the best marketing automation software for a small business in the UK?, from ChatGPT, Claude and Gemini
    • Which marketing automation platform would you recommend to a small company in the UK?, from Claude
    Is this your business?
  7. 7Pipedrive19%

    95%: 10 to 35%

    ChatGPT
    8%
    Claude
    25%
    Gemini
    25%
    Questions
    1 of 4
    Avg. position
    3

    Named in answers to

    • I run a small B2B company in the UK, and our website leads go cold because nobody follows up in time. Which marketing automation tool would you recommend to nurture and score them?, from ChatGPT, Claude and Gemini
    Is this your business?
  8. 8GetResponse11%

    95%: 4 to 25%

    ChatGPT
    0%
    Claude
    33%
    Gemini
    0%
    Questions
    2 of 4
    Avg. position
    5.8

    Named in answers to

    • What is the best marketing automation software for a small business in the UK?, from Claude
    • Which marketing automation platform would you recommend to a small company in the UK?, from Claude
    Is this your business?
  9. 9ConvertKit8%

    95%: 3 to 22%

    ChatGPT
    0%
    Claude
    0%
    Gemini
    25%
    Questions
    1 of 4
    Avg. position
    3

    Named in answers to

    • Which marketing automation software is easiest to start with for a small business in the UK with no marketing team?, from Gemini
    Is this your business?
  10. 10Zoho8%

    95%: 3 to 22%

    ChatGPT
    0%
    Claude
    25%
    Gemini
    0%
    Questions
    1 of 4
    Avg. position
    4

    Named in answers to

    • I run a small B2B company in the UK, and our website leads go cold because nobody follows up in time. Which marketing automation tool would you recommend to nurture and score them?, from Claude

    Also written Zoho CRM, Zoho CRM Plus

    Is this your business?
  11. 11Constant Contact6%

    95%: 2 to 18%

    ChatGPT
    0%
    Claude
    17%
    Gemini
    0%
    Questions
    1 of 4
    Avg. position
    4.5

    Named in answers to

    • Which marketing automation software is easiest to start with for a small business in the UK with no marketing team?, from Claude
    Is this your business?
  12. 12Omnisend6%

    95%: 2 to 18%

    ChatGPT
    0%
    Claude
    17%
    Gemini
    0%
    Questions
    1 of 4
    Avg. position
    7

    Named in answers to

    • What is the best marketing automation software for a small business in the UK?, from Claude
    Is this your business?

Open a row to see each assistant's share of its own answers. Questions counts how many of the four produced the name at least once; position is where it came in the answer's list, 1 being first. 3 more names came up in a single answer and are counted above but not listed.

Marketing automation software in the United Kingdom: is this your field?

15different names in 36 answers, 3 of them only once. The assistants change their minds from one answer to the next.

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How the AIGROW Score is measured

No business can pay to appear in the Index, rise in it or be removed from it. How the Index stays neutral

AI Visibility Index · November 2026

Asked about marketing automation software in the United Kingdom, ChatGPT, Claude and Gemini named HubSpot most often, in 83% of answers (its AI Recommendation Rate), then ActiveCampaign (81%) and Mailchimp (78%). Across 36 answers they named 15 different businesses, 3 of them only once. Each of four buyer questions was asked three times, in English, in November 2026.

The AI Recommendation Rate is the fraction of the 36 answers that named a business. The range under it is a 95% confidence interval: where two ranges overlap, the gap between those businesses could be chance.

Names are printed as the assistants wrote them. We have not checked that any of them is good, open, or real.

Marketing automation software · United Kingdom

83% of answers named HubSpot

Answers
36
Businesses named
15
Named only once
3
Named by 2+ assistants
7 of 12
Named again on a rerun
87%

Edition November 2026. Download the data

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What each assistant said

The same questions, the same number of times, and often different names. Each column is one assistant's top five from the ranking above, with the share of its own answers that named them.

#ChatGPTClaudeGemini
1Brevo92%HubSpot100%HubSpot75%
2HubSpot75%ActiveCampaign92%ActiveCampaign75%
3ActiveCampaign75%Mailchimp92%Mailchimp75%
4Mailchimp67%Brevo67%Brevo25%
5MailerLite42%Klaviyo50%MailerLite25%

Questions about marketing automation software in the United Kingdom

ChatGPT, Claude and Gemini named HubSpot most often, in 83% of 36 answers, then ActiveCampaign (81%) and Mailchimp (78%). The names come from what the assistants answered to four buyer questions in November 2026; we have not checked that any of them is good, open or real.

Not always. ChatGPT named Brevo most often (92% of its answers), Claude HubSpot (100%) and Gemini HubSpot (75%). 7 of the 12 listed businesses were named by two or more of them.

Each question was asked three times. Of the names an assistant gave for a question, 87% came back in two or more of those runs; the rest came up once. The 95% range beside each rate in the ranking shows how far it could move by chance.

Run the free checker: it asks ChatGPT, Claude, Gemini and Grok two of the Index questions for marketing automation software, with the category and the place already filled in, and shows every answer word for word. About 30 seconds, no sign-up. Nothing can guarantee that an assistant names you.

Named here? Put it on your site

Every business in the ranking was named in two or more answers. The badge says that and nothing more: no position, because the ranges above do not support one. It links back to this page, so anyone can check.

Correct or remove a listing
Named by AI assistants: Marketing automation software in the United Kingdom, AIGROW AI Visibility Index, November 2026
<a href="https://aigrow.gg/index/marketing-automation/united-kingdom"><img src="https://aigrow.gg/badges/index/2026-11/marketing-automation/united-kingdom.svg" width="312" height="100" alt="Named by AI assistants: Marketing automation software in the United Kingdom, AIGROW AI Visibility Index, November 2026"></a>

The questions

Asked word for word, three times each, to every assistant. The prompt is the one the free scan uses. No web search, no location and no chat history, so every answer starts from the same place.

  1. 1What is the best marketing automation software for a small business in the UK?
  2. 2I run a small B2B company in the UK, and our website leads go cold because nobody follows up in time. Which marketing automation tool would you recommend to nurture and score them?
  3. 3Which marketing automation platform would you recommend to a small company in the UK?
  4. 4Which marketing automation software is easiest to start with for a small business in the UK with no marketing team?

How to read this page

The full method
What it measures
Which names these models produce when asked cold, from what they learned in training. It is not a review, a rating or our recommendation, and a business missing here may simply be one the models were never shown.
Why the ranges matter
36 answers is a sample. Asked again next month, most shares will move by a few points; the ranges say how far they could move by chance alone.
One business, several spellings
Branches, legal suffixes and spellings of one business are merged, and the other spellings are printed under its name. Names that might be two businesses are kept apart.
A name is wrong
If a business here is closed, misnamed or yours and you want it removed, tell us. We correct or remove it when the page is next published.

AI Visibility Index

Elsewhere in the Index

Marketing automation software elsewhere
AustraliaAustriaBelgiumBrazilCanadaDenmark
Also in the United Kingdom
CRM softwareAccounting softwareRestaurant POS systemsEmail marketing softwareProject management softwarePayroll software

Not on this list? See what ChatGPT says about your business

Marketing automation software, United Kingdom: see whether the assistants name you, or someone else.

Free, no account, no card. About a minute.

Read the method

Edition November 2026 · published by Guglielmo Paesano, founder of AIGROW · data under CC BY 4.0