AI Visibility Index · November 2026
What AI assistants recommend in the United Kingdom
Who ChatGPT, Claude and Gemini name when a buyer in the United Kingdom asks them for a business, in 49 categories. The questions were asked in English, three times each.
By kind of business
The figure on the right is the share of answers that named the leader. Open a category for the full ranking with its uncertainty.
Software
Accounting softwareNamed most: Xero, QuickBooks and FreeAgent.100%9 listed of 9
AI chatbotsNamed most: Microsoft Copilot, ChatGPT and Claude.83%9 listed of 9
AI writing toolsNamed most: Jasper, Copy.ai and Grammarly.83%12 listed of 16
Appointment booking softwareNamed most: Cliniko, Fresha and WriteUpp.50%22 listed of 26
Business intelligence softwareNamed most: Microsoft Power BI, Google Looker Studio and Tableau.100%9 listed of 11
Business phone systemsNamed most: RingCentral, 8x8 and Vonage.100%12 listed of 18
Cloud storage servicesNamed most: Microsoft OneDrive, Google Drive and Dropbox.100%9 listed of 13
CRM softwareNamed most: HubSpot, Pipedrive and Zoho CRM.100%9 listed of 10
Document management softwareNamed most: M-Files, DocuWare and Microsoft SharePoint.69%20 listed of 24
E-commerce platformsNamed most: Shopify, Squarespace and WooCommerce.94%9 listed of 10
E-signature softwareNamed most: DocuSign, Adobe Acrobat Sign and Dropbox Sign.92%9 listed of 10
Email marketing softwareNamed most: MailerLite, Brevo and Mailchimp.97%12 listed of 13
Employee scheduling softwareNamed most: Deputy, RotaCloud and Planday.100%11 listed of 14
ERP softwareNamed most: Odoo, Sage and Oracle NetSuite.92%19 listed of 24
Expense management softwareNamed most: Expensify, Pleo and Soldo.97%12 listed of 15
Field service management softwareNamed most: BigChange, Simpro and Commusoft.75%10 listed of 11
Help desk softwareNamed most: Freshdesk, Help Scout and Zendesk.97%8 listed of 13
HR softwareNamed most: CharlieHR, Breathe and BrightHR.100%13 listed of 16
Inventory management softwareNamed most: Zoho Inventory, Unleashed Software and Cin7.53%18 listed of 21
Invoicing softwareNamed most: FreeAgent, Xero and Zoho Invoice.92%10 listed of 13
Live chat softwareNamed most: Tidio, Crisp and Intercom.94%12 listed of 13
Marketing automation softwareNamed most: HubSpot, ActiveCampaign and Mailchimp.83%12 listed of 15
Online course platformsNamed most: Thinkific, Teachable and Kajabi.100%12 listed of 16
Password managersNamed most: 1Password, Bitwarden and Keeper Security.100%6 listed of 6
Payment processorsNamed most: Stripe, Square and SumUp.83%14 listed of 15
Payroll softwareNamed most: Xero, BrightPay and Sage.89%15 listed of 18
Project management softwareNamed most: Trello, Asana and ClickUp.100%11 listed of 12
Property management softwareNamed most: Arthur Online, Hammock and Landlord Studio.78%19 listed of 30
Restaurant POS systemsNamed most: Lightspeed, Square and Epos Now.97%10 listed of 15
Retail POS systemsNamed most: Square, Shopify and Epos Now.100%9 listed of 10
Review management softwareNamed most: Birdeye, Trustpilot and Podium.86%13 listed of 23
SEO toolsNamed most: SEMrush, Ahrefs and Ubersuggest.83%13 listed of 13
Social media management toolsNamed most: Buffer, Later and Hootsuite.94%10 listed of 12
Survey toolsNamed most: Typeform, SurveyMonkey and Google Forms.97%8 listed of 11
Team chat appsNamed most: Slack, Microsoft Teams and Google Chat.100%5 listed of 6
Time tracking softwareNamed most: Toggl Track, Clockify and Harvest.100%10 listed of 14
Video conferencing toolsNamed most: Zoom, Microsoft Teams and Google Meet.100%8 listed of 9
Web hosting providersNamed most: Krystal Hosting, SiteGround and 20i.78%20 listed of 23
Webinar softwareNamed most: Zoom, Livestorm and Demio.100%10 listed of 15
Website buildersNamed most: Wix, Squarespace and Shopify.100%9 listed of 16
Consumer brands
BanksNamed most: Monzo, Starling Bank and Chase UK.100%10 listed of 12
Car brandsNamed most: Kia, Hyundai and Skoda.100%14 listed of 18
Car insurance companiesNamed most: LV=, Admiral and Aviva.89%8 listed of 11
Electronics retailersNamed most: Currys, John Lewis & Partners and Amazon UK.89%12 listed of 15
Energy suppliersNamed most: Octopus Energy, British Gas and E.ON Next.100%7 listed of 9
Home internet providersNamed most: Zen Internet, Hyperoptic and Virgin Media.75%11 listed of 11
Mobile carriersNamed most: EE, Vodafone and O2.61%11 listed of 11
Online brokersNamed most: Trading 212, AJ Bell and Interactive Investor.83%12 listed of 12
SupermarketsNamed most: Waitrose & Partners, Aldi and Marks & Spencer.67%9 listed of 9
AI Source Map
The sites the assistants read
Before they answer with web search on, the assistants read other sites. The AI Source Map lists the ones they read most in the United Kingdom, overall and for each category.
Related research
The brands AI recommends in the United Kingdom
Which brands do ChatGPT, Gemini and Claude name in the United Kingdom? Nine categories, first names and mention counts, from the October 2026 AIGROW Index.
Not on this list? See what ChatGPT says about your business
United Kingdom: see whether the assistants name you, or someone else.
Free, no account, no card. About a minute.
Edition November 2026 · published by Guglielmo Paesano, founder of AIGROW · data under CC BY 4.0