Company boilerplate generator

Enter what your company does, for whom, where and since when, and this company boilerplate generator writes short, medium and long About us paragraphs with word counts and a list of claims to check.

Free, no sign-up. Runs in your browser, with no AI calls.

Start with a verb, such as “makes refillable cleaning products”.

Example: households and small offices

Example: Leeds, England

Four digits, such as 2019.

One per line, each a fact you can show a source for, such as a customer count, a public award or a certification. The medium version uses the first two.

Your boilerplate appears here

Enter at least the company name and what it does. Each detail you add makes the longer versions more specific.

A boilerplate is the short About paragraph at the end of every press release. It says what the company does, for whom, where it is based, when it was founded and where to learn more. PR Daily advises 100 words or fewer and calls under 50 best. Every claim in it should be one a reporter can check.

How to use this tool

Three lengths
The short version says what the company does and for whom, plus the website. The medium version adds the founding year, the location and two proof points. The long version adds every proof point you enter. A version that would repeat the one before it is not shown.
Word counts
Each version shows its word count against PR Daily’s guidance (May 25, 2012): 100 words or fewer, best under 50. A longer version suits an about page or a press kit.
Claims you can prove
Words such as leading, first, only, best or award winning are listed, and so is every figure, so you can check each one against a source before the paragraph goes out. The generator adds no claim of its own.
Your text stays here
The paragraphs are built in your browser. Nothing you type is sent to a server or stored.

PR Daily: 3 reasons your boilerplate should be shorter

Questions before you start

The standard paragraph about a company that closes every press release, under a heading with the company’s name. Reporters use it to describe the company correctly, so it stays the same from release to release until something about the company changes.

PR Daily advises 100 words or fewer and calls under 50 words best. The short version here is usually one or two sentences. Keep the long one for an about page or a press kit.

What the company does and for whom, where it is based, when it was founded, one or two facts a reporter can verify, such as a customer count or a public award, and the website. Leave out slogans and any claim you cannot back up.

Yes. The long version is a starting point for an about page, and the short one fits social profiles and directory listings. Check the claims list first, since every page that repeats the paragraph repeats its claims.

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