Organization schema generator

Use this organization schema generator to describe your company, logo and profiles. Add contact details and identifiers, then copy and validate the JSON-LD.

Free and without sign-up. The code is generated in your browser.

Pick the most specific type that fits. For a shop, office or practice that customers visit, use the local business schema generator.

A short name, acronym or former name people use.

At least 112 by 112 pixels, in a format Google Images supports, and clear on a white background.

Up to 300 characters. Use the description shown on your website.

International format, starting with + and the country code.

Contact point

A phone number or email for one department, such as customer service.

Address

Two letter ISO code, such as US, GB or IT.

Up to 10 addresses, one per line: Wikipedia, Wikidata, LinkedIn, social profiles. Then see whether Google already knows your organization with the knowledge panel checker.

Company identifiers

Fill in only the ones you have. They help Google tell your organization apart from others with a similar name.

Your JSON-LD code

Fill in the organization name to generate your code.

Put the block on your home page or About page, once for the whole site. Pages about your products or articles can refer to it.

Required by Google

Google lists no required properties for this type.

Recommended by Google

  • name missing
  • url missing
  • logo missing
  • description missing
  • sameAs missing
  • alternateName missing
  • legalName missing
  • foundingDate missing
  • address.streetAddress missing
  • address.addressLocality missing
  • address.addressRegion missing
  • address.postalCode missing
  • address.addressCountry missing
  • contactPoint.telephone / contactPoint.email missing
  • telephone missing
  • email missing
  • vatID / taxID / leiCode / duns / iso6523Code / naics / globalLocationNumber missing

Google also lists these properties, which this generator does not write: hasMerchantReturnPolicy, hasMemberProgram, hasShippingService, numberOfEmployees

Rules from Google Search Central, checked on 11 Oct 2026:

Google’s Rich Results Test · Schema.org validator

Once the page is live, test it with our schema markup validator.

Check what assistants find about your business

Organization schema is a JSON-LD block on your home page that states your company’s name, logo, website, contact details, address and official profiles. Google says it uses these details to tell your organization apart from others in search results. This free generator writes the block, checks it against Google’s recommended properties and links every profile with sameAs.

How this works

Start with the name, website and logo
These are the details Google shows most often. The logo should be at least 112 by 112 pixels and readable on a white background. Use the address of the image file itself, starting with https://.
Link your official profiles
In sameAs, list pages that are clearly about your organization, such as Wikipedia, Wikidata, LinkedIn, Crunchbase and your social profiles. They tie the markup to other sources that describe you, which can help search engines and AI assistants recognise the same company everywhere.
Add identifiers if you have them
A VAT number, tax ID, LEI or D-U-N-S number identifies your company precisely, and Google lists them as recommended. The generator checks the LEI and D-U-N-S formats and warns about values that look wrong. It does not look them up.
Place it once and test it
Put the block on the home page or the About page, not on every page. Google lists no required properties for Organization, so the checklist shows the recommended ones. Then test the live page with Google’s Rich Results Test.

Questions about organization schema

Use LocalBusiness, through our local business schema generator, when customers visit you at an address, such as a shop, a clinic or an office. Use Organization for a company that works online or from many places. A LocalBusiness is a kind of Organization, so one of the two is enough.

No markup creates a knowledge panel on its own. Google builds the panel from many sources it trusts. Matching details in your markup, your profiles and sites such as Wikidata make it easier for Google to connect them. The knowledge panel checker shows whether Google already has an entity for you.

Google does not show review stars for an organization that publishes reviews about itself. Its review snippet rules make self-serving reviews on LocalBusiness and Organization pages ineligible. That is why this generator has no review fields for Organization.

sameAs lists other addresses that describe the same organization, such as its LinkedIn page or its Wikidata entry. List only profiles you control or that are clearly about you, up to 10 here, and keep the name the same on all of them.

Related tools

  • Local business schema generator

    Use this local business schema generator to describe your location and contact details. Choose a business type, fill in known details and copy the JSON-LD.

  • Knowledge panel checker

    Use this knowledge panel checker to review Wikidata and Wikipedia entries for a business. Check its official website and linked profiles before editing records.

  • Schema markup validator

    Use this schema markup validator to check a URL or pasted code. Review JSON-LD, Microdata and RDFa against Schema.org terms and Google feature requirements.

Would you rather have the markup done for you?

AIGROW adds schema.org markup to up to 20 pages of your site, tests it with Google’s Rich Results Test and the Schema.org validator, and writes 5 pages on the questions your customers ask.

See the schema markup service