TikTok engagement rate calculator
Calculate TikTok engagement by views, followers or reach. Enter totals or paste post rows, inspect each rate and their mean, median and pooled result, and read the limits of historical tier benchmarks.
Free, no sign-up. Everything runs in your browser, and nothing you type is sent.
TikTok engagement rate by views divides likes, comments and shares by views, then multiplies by 100. A follower-based rate uses average interactions per video instead. Enter matching totals or paste individual posts to compare their mean, median and pooled rate. Optional saves change the definition. Historical tier references are labelled; no profile is fetched.
How to use this tool
- Pick your videos
- Choose a consistent sample, for example your last 10 videos. Enter totals or paste up to 100 rows of followers, denominator, likes, comments, saves and shares. Each denominator is that post’s views, reach or impressions. The tool rejects incomplete rows and calculates individual rates, mean, median and pooled engagement.
- Engagement by views
- Interactions divided by views, times 100. TikTok One, TikTok’s platform for brand campaigns, counts likes, comments and shares, so enter 0 saves to match it exactly. This rate suits TikTok, where the For You feed shows videos to people who do not follow you.
- Engagement by followers
- Average interactions per video divided by followers, times 100: the same formula as the AIGROW Instagram calculator. It reads higher when a video spreads beyond your followers, so compare it only with rates worked out the same way.
Questions before you start
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