E-E-A-T
E-E-A-T stands for experience, expertise, authoritativeness and trustworthiness. Google uses these concepts in its guidance for evaluating content quality, with trust central to the assessment. E-E-A-T is not a single numerical ranking factor. It helps explain why a reader should be able to assess who produced information and whether it is dependable.
Why it matters for a business
Buyers need evidence that the business can deliver the advertised service. Specific qualifications, accountable authors and accurate service details help them judge that evidence. Claims about experience become weaker when they lack examples, provenance or a way to verify them.
Example and evidence
AIGROW’s Index report publishes its measurement method and limitations. Readers can examine how a recommendation rate was produced before using it. This is evidence disclosure, not a claim that publishing a method earns a Google E-E-A-T score.
Read the Index method and limitations
What to do next
Identify the responsible business and the author or reviewer where relevant. Cite the source for factual claims. Show genuine experience with enough context to assess it, and correct errors. Avoid invented credentials, testimonials and awards.
Common question
Related terms
Sources and method
Sources checked on 2026-10-09. Examples marked illustrative are not measured business results.
Check your own business in AI answers
Run the free scan to see which assistants name your business and which facts need attention. A scan is a sample, not a promise of future recommendations.