Cleaning services in Malmö that AI assistants recommend
We asked ChatGPT, Claude and Gemini the four questions a buyer asks when looking for cleaning services in Malmö, three times each, in Swedish, and counted who they named. These are the businesses named in two or more of the 36 answers.
Names are printed as the assistants wrote them. We have not checked that any of them is good, open, or real.
- Answers
- 36
- Businesses named
- 27
- Named only once
- 14
- Named by 2+ assistants
- 5 of 13
- Named again on a rerun
- 54%
Edition September 2026. Download the data
Asked for cleaning services in Malmö, ChatGPT, Claude and Gemini most often named Hemfrid (89% of answers), Freska (50%) and HomeMaid (39%). Across 36 answers they named 27 different businesses, 14 of them only once. Each of four buyer questions was asked three times, in Swedish, in September 2026.
The ranking
The AI Recommendation Rate is the fraction of the 36 answers that named a business. The range under it is a 95% confidence interval: where two ranges overlap, the gap between those businesses could be chance.
| # | Business | AI Recommendation Rate | ChatGPT | Claude | Gemini | Questions | Avg. position |
|---|---|---|---|---|---|---|---|
| 1 | HemfridIs this your business? | 95%: 75 to 96% | 92% | 75% | 100% | 4 of 4 | 1 |
| 2 | FreskaIs this your business? | 95%: 35 to 66% | 50% | 0% | 100% | 4 of 4 | 2.4 |
| 3 | HomeMaidAlso written Hemmaid, HomemaidIs this your business? | 95%: 25 to 55% | 83% | 17% | 17% | 4 of 4 | 2.5 |
| 4 | StädarnaAlso written Städarna Malmö, Städarna i MalmöIs this your business? | 95%: 23 to 52% | 25% | 0% | 83% | 4 of 4 | 2.8 |
| 5 | VeteranpoolenAlso written Veteranpoolen MalmöIs this your business? | 95%: 20 to 50% | 8% | 0% | 92% | 4 of 4 | 3.5 |
| 6 | StädbolagetAlso written Städbolaget i Malmö, Städbolaget i Skåne, Städbolaget MalmöIs this your business? | 95%: 10 to 35% | 0% | 58% | 0% | 3 of 4 | 3.1 |
| 7 | HemmaserviceIs this your business? | 95%: 3 to 22% | 0% | 25% | 0% | 3 of 4 | 2.3 |
| 8 | Nordisk HemserviceIs this your business? | 95%: 3 to 22% | 0% | 25% | 0% | 3 of 4 | 3 |
| 9 | CleanUpAlso written Städfirma Malmö, CleanUp MalmöIs this your business? | 95%: 3 to 22% | 0% | 0% | 25% | 3 of 4 | 3.7 |
| 10 | Malmö StädserviceIs this your business? | 95%: 3 to 22% | 0% | 25% | 0% | 2 of 4 | 3.7 |
| 11 | City StädAlso written City Städ i Malmö AB, City Städ Malmö, City Städservice MalmöIs this your business? | 95%: 3 to 22% | 0% | 25% | 0% | 2 of 4 | 4 |
| 12 | MOPP StädserviceIs this your business? | 95%: 2 to 18% | 0% | 17% | 0% | 2 of 4 | 3.5 |
| 13 | Fixa StädAlso written Fixa Städ & HemserviceIs this your business? | 95%: 2 to 18% | 0% | 17% | 0% | 2 of 4 | 5 |
Each assistant column is the share of that assistant's own answers. Questions counts how many of the four produced the name at least once; position is where it came in the answer's list, 1 being first. 14 more names came up in a single answer and are counted above but not listed.
Is this your business?
See what the assistants say about your business today. The free checker asks ChatGPT, Claude, Gemini and Grok two of the Index questions for this category, with the category and the place already filled in, and shows every answer word for word. About 30 seconds, no sign-up.
What each assistant said
The same questions, the same number of times, and often different names. Each column is one assistant's top five from the ranking above, with the share of its own answers that named them.
| # | ChatGPT | Claude | Gemini |
|---|---|---|---|
| 1 | Hemfrid92% | Hemfrid75% | Hemfrid100% |
| 2 | HomeMaid83% | Städbolaget58% | Freska100% |
| 3 | Freska50% | Hemmaservice25% | Veteranpoolen92% |
| 4 | Städarna25% | Nordisk Hemservice25% | Städarna83% |
| 5 | Veteranpoolen8% | Malmö Städservice25% | CleanUp25% |
Claude named no business in 2 of its 12 answers.
Named here? Put it on your site
Every business in the ranking was named in two or more answers. The badge says that and nothing more: no position, because the ranges above do not support one. It links back to this page, so anyone can check.
<a href="https://aigrow.gg/index/cleaning-services/malmo"><img src="https://aigrow.gg/badges/index/2026-09/cleaning-services/malmo.svg" width="312" height="100" alt="Named by AI assistants: Cleaning services in Malmö, AIGROW AI Visibility Index, September 2026"></a>The questions
Asked word for word, three times each, to every assistant, in Swedish. The English under each is our translation. The prompt is the one the free scan uses. No web search, no location and no chat history, so every answer starts from the same place.
- 1Vilken är den bästa städfirman i Malmö?What is the best cleaning service in Malmö?
- 2Jag behöver någon som städar min lägenhet i Malmö varje vecka. Vilket företag skulle du rekommendera?I need someone to clean my apartment in Malmö every week. Which company would you recommend?
- 3Vilken städfirma i Malmö gör en bra flyttstädning?Which cleaning company in Malmö does a good move-out clean?
- 4Vilken kontorsstädfirma i Malmö skulle du rekommendera för ett litet företag?Which office cleaning company in Malmö would you recommend for a small business?
How to read this page
- What it measures
- Which names these models produce when asked cold, from what they learned in training. It is not a review, a rating or our recommendation, and a business missing here may simply be one the models were never shown.
- Why the ranges matter
- 36 answers is a sample. Asked again next month, most shares will move by a few points; the ranges say how far they could move by chance alone.
- One business, several spellings
- Branches, legal suffixes and spellings of one business are merged, and the other spellings are printed under its name. Names that might be two businesses are kept apart.
- A name is wrong
- If a business here is closed, misnamed or yours and you want it removed, tell us. We correct or remove it when the page is next published.
Elsewhere in the Index
Is your business on this list?
The free scan asks the same assistants the questions your customers ask, scores whether they name you, and lists who they name instead.
Edition September 2026 · published by Guglielmo Paesano, founder of AIGROW · data under CC BY 4.0