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AI Visibility Index · September 2026

Hotels in Edinburgh that AI assistants recommend

We asked ChatGPT and Claude the four questions a buyer asks when looking for hotels in Edinburgh, three times each, in English, and counted who they named. These are the businesses named in two or more of the 24 answers.

Check whether AI names youSee the ranking

Names are printed as the assistants wrote them. We have not checked that any of them is good, open, or real.

Hotels · Edinburgh
50%of answers named The Witchery by the Castle
Answers
24
Businesses named
22
Named only once
7
Named by 2+ assistants
10 of 15
Named again on a rerun
50%

Edition September 2026. Download the data

Asked for hotels in Edinburgh, ChatGPT and Claude most often named The Witchery by the Castle (50% of answers), The Balmoral Hotel (33%) and Kimpton Charlotte Square Hotel (33%). Across 24 answers they named 22 different businesses, 7 of them only once. Each of four buyer questions was asked three times, in English, in September 2026.

The ranking

Share is the fraction of the 24 answers that named a business. The range under it is a 95% confidence interval: where two ranges overlap, the gap between those businesses could be chance.

Hotels in Edinburgh named by AI assistants, September 2026
#BusinessShareChatGPTClaudeQuestionsAvg. position
1The Witchery by the Castle50%95%: 31 to 69%50%50%3 of 42.3
2The Balmoral Hotel33%95%: 18 to 53%25%42%3 of 41
3Kimpton Charlotte Square Hotel33%95%: 18 to 53%33%33%2 of 42.4
4The Scotsman Hotel33%95%: 18 to 53%33%33%2 of 42.5
5Market Street Hotel33%95%: 18 to 53%42%25%3 of 43.9
6The Bonham Hotel29%95%: 15 to 49%33%25%2 of 42
7The Caledonian Edinburgh, Curio Collection by Hilton29%95%: 15 to 49%33%25%2 of 42.3
8The Raeburn29%95%: 15 to 49%33%25%2 of 42.6
9The Balmoral25%95%: 12 to 45%33%17%2 of 41
10Virgin Hotels Edinburgh17%95%: 7 to 36%25%8%2 of 44
11The Balmoral, Edinburgh8%95%: 2 to 26%0%17%1 of 41
12Prestonfield House8%95%: 2 to 26%17%0%1 of 43
13The Edinburgh Grand8%95%: 2 to 26%0%17%2 of 43
14The Dunstane Houses8%95%: 2 to 26%0%17%1 of 43.5
15InterContinental Edinburgh The George8%95%: 2 to 26%0%17%1 of 44

Each assistant column is the share of that assistant's own answers. Questions counts how many of the four produced the name at least once; position is where it came in the answer's list, 1 being first. 7 more names came up in a single answer and are counted above but not listed.

What each assistant said

The same questions, the same number of times, and often different names. Each column is one assistant's top five from the ranking above, with the share of its own answers that named them.

#ChatGPTClaude
1The Witchery by the Castle50%The Witchery by the Castle50%
2Market Street Hotel42%The Balmoral Hotel42%
3Kimpton Charlotte Square Hotel33%Kimpton Charlotte Square Hotel33%
4The Scotsman Hotel33%The Scotsman Hotel33%
5The Bonham Hotel33%Market Street Hotel25%

Named here? Put it on your site

Every business in the ranking was named in two or more answers. The badge says that and nothing more: no position, because the ranges above do not support one. It links back to this page, so anyone can check.

Correct or remove a listing
Named by AI assistants: Hotels in Edinburgh, AIGROW AI Visibility Index, September 2026
<a href="https://aigrow.gg/index/hotels/edinburgh"><img src="https://aigrow.gg/badges/index/2026-09/hotels/edinburgh.svg" width="312" height="100" alt="Named by AI assistants: Hotels in Edinburgh, AIGROW AI Visibility Index, September 2026"></a>

The questions

Asked word for word, three times each, to every assistant through its API. The prompt is the one the free scan uses. No web search, no location and no chat history, so every answer starts from the same place.

  1. 1What is the best hotel in Edinburgh?
  2. 2I'm visiting Edinburgh for a weekend. Which hotel would you recommend?
  3. 3Which boutique hotel in Edinburgh would you recommend?
  4. 4Which hotel in Edinburgh is good for a business trip?

How to read this page

The full method
What it measures
Which names these models produce when asked cold, from what they learned in training. It is not a review, a rating or our recommendation, and a business missing here may simply be one the models were never shown.
Why the ranges matter
24 answers is a sample. Asked again next month, most shares will move by a few points; the ranges say how far they could move by chance alone.
One business, several spellings
Branches, legal suffixes and spellings of one business are merged, and the other spellings are printed under its name. Names that might be two businesses are kept apart.
A name is wrong
If a business here is closed, misnamed or yours and you want it removed, tell us. We correct or remove it when the page is next published.

Elsewhere in the Index

Hotels elsewhere
BirminghamBristolGlasgowLeedsLondonManchester
Also in Edinburgh
DentistsLawyersAccountantsPlumbersGymsReal estate agencies

Is your business on this list?

The free scan asks the same assistants the questions your customers ask, scores whether they name you, and lists who they name instead.

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Edition September 2026 · data under CC BY 4.0