Hotels in Edinburgh that AI assistants recommend

The Balmoral is named most, in 64% of 36 answers.

Hotels in Edinburgh named by AI assistants, November 2026

  1. 1The Balmoral64%

    95%: 48 to 78%

    ChatGPT
    50%
    Claude
    67%
    Gemini
    75%
    Questions
    3 of 4
    Avg. position
    1

    Named in answers to

    • What is the best hotel in Edinburgh?, from ChatGPT, Claude and Gemini
    • I'm visiting Edinburgh for a weekend. Which hotel would you recommend?, from ChatGPT, Claude and Gemini
    • Which hotel in Edinburgh is good for a business trip?, from Claude and Gemini

    Also written The Balmoral Hotel

    Is this your business?
  2. 2The Witchery by the Castle58%

    95%: 42 to 73%

    ChatGPT
    50%
    Claude
    50%
    Gemini
    75%
    Questions
    3 of 4
    Avg. position
    2.2

    Named in answers to

    • What is the best hotel in Edinburgh?, from ChatGPT, Claude and Gemini
    • I'm visiting Edinburgh for a weekend. Which hotel would you recommend?, from Claude and Gemini
    • Which boutique hotel in Edinburgh would you recommend?, from ChatGPT, Claude and Gemini
    Is this your business?
  3. 3Kimpton Charlotte Square Hotel36%

    95%: 23 to 52%

    ChatGPT
    25%
    Claude
    33%
    Gemini
    50%
    Questions
    4 of 4
    Avg. position
    3.5

    Named in answers to

    • What is the best hotel in Edinburgh?, from Claude
    • I'm visiting Edinburgh for a weekend. Which hotel would you recommend?, from ChatGPT, Claude and Gemini
    • Which boutique hotel in Edinburgh would you recommend?, from Claude
    • Which hotel in Edinburgh is good for a business trip?, from ChatGPT and Gemini

    Also written The Principal Edinburgh Charlotte Square

    Is this your business?
  4. 4Waldorf Astoria Edinburgh - The Caledonian33%

    95%: 20 to 50%

    ChatGPT
    0%
    Claude
    67%
    Gemini
    33%
    Questions
    3 of 4
    Avg. position
    2.7

    Named in answers to

    • What is the best hotel in Edinburgh?, from Claude and Gemini
    • I'm visiting Edinburgh for a weekend. Which hotel would you recommend?, from Claude
    • Which hotel in Edinburgh is good for a business trip?, from Claude and Gemini
    Is this your business?
  5. 5Apex Hotels22%

    95%: 12 to 38%

    ChatGPT
    33%
    Claude
    17%
    Gemini
    17%
    Questions
    2 of 4
    Avg. position
    3.1

    Named in answers to

    • I'm visiting Edinburgh for a weekend. Which hotel would you recommend?, from ChatGPT and Claude
    • Which hotel in Edinburgh is good for a business trip?, from ChatGPT, Claude and Gemini

    Also written Apex Grassmarket Hotel, Apex Waterloo Place Hotel

    Is this your business?
  6. 6The Scotsman Hotel19%

    95%: 10 to 35%

    ChatGPT
    0%
    Claude
    50%
    Gemini
    8%
    Questions
    3 of 4
    Avg. position
    2.3

    Named in answers to

    • What is the best hotel in Edinburgh?, from Claude
    • I'm visiting Edinburgh for a weekend. Which hotel would you recommend?, from Claude and Gemini
    • Which boutique hotel in Edinburgh would you recommend?, from Claude
    Is this your business?
  7. 7Gleneagles Townhouse17%

    95%: 8 to 32%

    ChatGPT
    25%
    Claude
    0%
    Gemini
    25%
    Questions
    1 of 4
    Avg. position
    2.7

    Named in answers to

    • What is the best hotel in Edinburgh?, from ChatGPT and Gemini

    Also written The Gleneagles Townhouse

    Is this your business?
  8. 8Sheraton Grand Hotel & Spa Edinburgh17%

    95%: 8 to 32%

    ChatGPT
    25%
    Claude
    25%
    Gemini
    0%
    Questions
    1 of 4
    Avg. position
    3

    Named in answers to

    • Which hotel in Edinburgh is good for a business trip?, from ChatGPT and Claude

    Also written Sheraton Grand Hotel & Spa, Edinburgh

    Is this your business?
  9. 9Eden Locke17%

    95%: 8 to 32%

    ChatGPT
    0%
    Claude
    8%
    Gemini
    42%
    Questions
    2 of 4
    Avg. position
    3.7

    Named in answers to

    • I'm visiting Edinburgh for a weekend. Which hotel would you recommend?, from Gemini
    • Which boutique hotel in Edinburgh would you recommend?, from Claude and Gemini
    Is this your business?
  10. 10The Dunstane Houses14%

    95%: 6 to 29%

    ChatGPT
    17%
    Claude
    25%
    Gemini
    0%
    Questions
    2 of 4
    Avg. position
    3

    Named in answers to

    • What is the best hotel in Edinburgh?, from Claude
    • Which boutique hotel in Edinburgh would you recommend?, from ChatGPT and Claude
    Is this your business?
  11. 11The Raeburn11%

    95%: 4 to 25%

    ChatGPT
    25%
    Claude
    0%
    Gemini
    8%
    Questions
    1 of 4
    Avg. position
    2

    Named in answers to

    • Which boutique hotel in Edinburgh would you recommend?, from ChatGPT and Gemini
    Is this your business?
  12. 12InterContinental Edinburgh The George11%

    95%: 4 to 25%

    ChatGPT
    17%
    Claude
    8%
    Gemini
    8%
    Questions
    2 of 4
    Avg. position
    3.3

    Named in answers to

    • I'm visiting Edinburgh for a weekend. Which hotel would you recommend?, from Claude
    • Which hotel in Edinburgh is good for a business trip?, from ChatGPT and Gemini

    Also written The Principal Edinburgh George Street

    Is this your business?
  13. 13Prestonfield House11%

    95%: 4 to 25%

    ChatGPT
    0%
    Claude
    33%
    Gemini
    0%
    Questions
    2 of 4
    Avg. position
    3.3

    Named in answers to

    • What is the best hotel in Edinburgh?, from Claude
    • Which boutique hotel in Edinburgh would you recommend?, from Claude
    Is this your business?
  14. 14Market Street Hotel8%

    95%: 3 to 22%

    ChatGPT
    25%
    Claude
    0%
    Gemini
    0%
    Questions
    1 of 4
    Avg. position
    2

    Named in answers to

    • I'm visiting Edinburgh for a weekend. Which hotel would you recommend?, from ChatGPT
    Is this your business?
  15. 15The Bonham8%

    95%: 3 to 22%

    ChatGPT
    0%
    Claude
    25%
    Gemini
    0%
    Questions
    1 of 4
    Avg. position
    3

    Named in answers to

    • Which boutique hotel in Edinburgh would you recommend?, from Claude

    Also written The Bonham Hotel

    Is this your business?
  16. 16Radisson Blu Hotel, Edinburgh City Centre8%

    95%: 3 to 22%

    ChatGPT
    8%
    Claude
    17%
    Gemini
    0%
    Questions
    2 of 4
    Avg. position
    4

    Named in answers to

    • I'm visiting Edinburgh for a weekend. Which hotel would you recommend?, from Claude
    • Which hotel in Edinburgh is good for a business trip?, from ChatGPT

    Also written Radisson Blu Hotel Edinburgh

    Is this your business?
  17. 17Hilton Edinburgh Carlton8%

    95%: 3 to 22%

    ChatGPT
    0%
    Claude
    25%
    Gemini
    0%
    Questions
    1 of 4
    Avg. position
    4.7

    Named in answers to

    • Which hotel in Edinburgh is good for a business trip?, from Claude
    Is this your business?
  18. 18The Glasshouse Hotel6%

    95%: 2 to 18%

    ChatGPT
    0%
    Claude
    0%
    Gemini
    17%
    Questions
    1 of 4
    Avg. position
    2

    Named in answers to

    • Which boutique hotel in Edinburgh would you recommend?, from Gemini
    Is this your business?
  19. 19House of Gods Hotel6%

    95%: 2 to 18%

    ChatGPT
    0%
    Claude
    0%
    Gemini
    17%
    Questions
    1 of 4
    Avg. position
    3.5

    Named in answers to

    • Which boutique hotel in Edinburgh would you recommend?, from Gemini
    Is this your business?
  20. 20Marriott6%

    95%: 2 to 18%

    ChatGPT
    0%
    Claude
    17%
    Gemini
    0%
    Questions
    1 of 4
    Avg. position
    4.5

    Named in answers to

    • Which hotel in Edinburgh is good for a business trip?, from Claude

    Also written Marriott Edinburgh, Marriott Edinburgh Holyrood

    Is this your business?
  21. 21Nira Caledonia6%

    95%: 2 to 18%

    ChatGPT
    8%
    Claude
    8%
    Gemini
    0%
    Questions
    1 of 4
    Avg. position
    5

    Named in answers to

    • Which boutique hotel in Edinburgh would you recommend?, from ChatGPT and Claude
    Is this your business?
  22. 22Motel One Edinburgh-Royal6%

    95%: 2 to 18%

    ChatGPT
    0%
    Claude
    17%
    Gemini
    0%
    Questions
    1 of 4
    Avg. position
    6

    Named in answers to

    • I'm visiting Edinburgh for a weekend. Which hotel would you recommend?, from Claude
    Is this your business?

Open a row to see each assistant's share of its own answers. Questions counts how many of the four produced the name at least once; position is where it came in the answer's list, 1 being first. 5 more names came up in a single answer and are counted above but not listed.

Hotels in Edinburgh: is this your field?

27different names in 36 answers, 5 of them only once. The assistants change their minds from one answer to the next.

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How the AIGROW Score is measured

No business can pay to appear in the Index, rise in it or be removed from it. How the Index stays neutral

AI Visibility Index · November 2026

Asked about hotels in Edinburgh, ChatGPT, Claude and Gemini named The Balmoral most often, in 64% of answers (its AI Recommendation Rate), then The Witchery by the Castle (58%). Across 36 answers they named 27 different businesses, 5 of them only once. Each of four buyer questions was asked three times, in English, in November 2026.

The AI Recommendation Rate is the fraction of the 36 answers that named a business. The range under it is a 95% confidence interval: where two ranges overlap, the gap between those businesses could be chance.

Names are printed as the assistants wrote them. We have not checked that any of them is good, open, or real.

Hotels · Edinburgh

64% of answers named The Balmoral

Answers
36
Businesses named
27
Named only once
5
Named by 2+ assistants
14 of 22
Named again on a rerun
69%

Edition November 2026. Download the data

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What each assistant said

The same questions, the same number of times, and often different names. Each column is one assistant's top five from the ranking above, with the share of its own answers that named them.

#ChatGPTClaudeGemini
1The Balmoral50%The Balmoral67%The Balmoral75%
2The Witchery by the Castle50%Waldorf Astoria Edinburgh - The Caledonian67%The Witchery by the Castle75%
3Apex Hotels33%The Witchery by the Castle50%Kimpton Charlotte Square Hotel50%
4Kimpton Charlotte Square Hotel25%The Scotsman Hotel50%Eden Locke42%
5Gleneagles Townhouse25%Kimpton Charlotte Square Hotel33%Waldorf Astoria Edinburgh - The Caledonian33%

Claude named no business in 1 of its 12 answers.

Questions about hotels in Edinburgh

ChatGPT, Claude and Gemini named The Balmoral most often, in 64% of 36 answers, then The Witchery by the Castle (58%) and Kimpton Charlotte Square Hotel (36%). The names come from what the assistants answered to four buyer questions in November 2026; we have not checked that any of them is good, open or real.

On the first name, yes: each of them named The Balmoral most often. 14 of the 22 listed businesses were named by two or more of them.

Each question was asked three times. Of the names an assistant gave for a question, 69% came back in two or more of those runs; the rest came up once. The 95% range beside each rate in the ranking shows how far it could move by chance.

Run the free checker: it asks ChatGPT, Claude, Gemini and Grok two of the Index questions for hotels, with the category and the place already filled in, and shows every answer word for word. About 30 seconds, no sign-up. The page on how AI assistants recommend hotels shows what an owner can work on. Nothing can guarantee that an assistant names you.

Named here? Put it on your site

Every business in the ranking was named in two or more answers. The badge says that and nothing more: no position, because the ranges above do not support one. It links back to this page, so anyone can check.

Named by AI assistants: Hotels in Edinburgh, AIGROW AI Visibility Index, November 2026
<a href="https://aigrow.gg/index/hotels/edinburgh"><img src="https://aigrow.gg/badges/index/2026-11/hotels/edinburgh.svg" width="312" height="100" alt="Named by AI assistants: Hotels in Edinburgh, AIGROW AI Visibility Index, November 2026"></a>

The questions

Asked word for word, three times each, to every assistant. The prompt is the one the free scan uses. No web search, no location and no chat history, so every answer starts from the same place.

  1. 1What is the best hotel in Edinburgh?
  2. 2I'm visiting Edinburgh for a weekend. Which hotel would you recommend?
  3. 3Which boutique hotel in Edinburgh would you recommend?
  4. 4Which hotel in Edinburgh is good for a business trip?

How to read this page

What it measures
Which names these models produce when asked cold, from what they learned in training. It is not a review, a rating or our recommendation, and a business missing here may simply be one the models were never shown.
Why the ranges matter
36 answers is a sample. Asked again next month, most shares will move by a few points; the ranges say how far they could move by chance alone.
One business, several spellings
Branches, legal suffixes and spellings of one business are merged, and the other spellings are printed under its name. Names that might be two businesses are kept apart.
A name is wrong
If a business here is closed, misnamed or yours and you want it removed, tell us. We correct or remove it when the page is next published.

Where the assistants look

The sites read most often, with web search on, before the assistants answer about this category in the United Kingdom. From the AI Source Map: 8 answers.

reddit.com
Read in 75% of the answers
wikipedia.org
Read in 75% of the answers
michelin.com
Read in 50% of the answers

AI Visibility Index

Not on this list? See what ChatGPT says about your business

Hotels, Edinburgh: see whether the assistants name you, or someone else.

Free, no account, no card. About a minute.

Edition November 2026 · published by Guglielmo Paesano, founder of AIGROW · data under CC BY 4.0