AI Visibility Index · November 2026

What AI assistants recommend in Milan

Who ChatGPT, Claude and Gemini name when a buyer in Milan, Italy, asks them for a business, in 31 categories. The questions were asked in Italian, three times each.

How the AIGROW Score is measured

By kind of business

The figure on the right is the share of answers that named the leader. Open a category for the full ranking with its uncertainty.

AccountantsNamed most: Studio Tributario e Societario Deloitte, Fiscozen and Pirola Pennuto Zei & Associati.50%17 listed of 46
ArchitectsNamed most: Park Associati, Piuarch and ACPV Architects.53%17 listed of 41
BarbersNamed most: Bullfrog, Barberino's and Antica Barberia Colla.67%12 listed of 40
Car repair shopsNamed most: Midas, Norauto and Bosch Car Service.47%12 listed of 29
Cleaning servicesNamed most: Helpling, Batmaid and EasyFeel.64%12 listed of 28
DentistsNamed most: DentalPro, Humanitas Dental Center and Centro Medico Santagostino.42%20 listed of 56
DermatologistsNamed most: Istituto Dermatologico Europeo, Santagostino and Centro Diagnostico Italiano (CDI).50%15 listed of 23
Digital marketing agenciesNamed most: Webranking, We Are Social and Alkemy.31%28 listed of 57
Driving schoolsNamed most: Autoscuola Sempione, Autoscuola Diaz and Autoscuola Duomo.58%17 listed of 45
ElectriciansNamed most: Elettricista Milano Pronto Intervento, Pronto Intervento Elettricista and ProntoPro.31%13 listed of 26
Financial advisorsNamed most: FinecoBank, Fideuram - Intesa Sanpaolo Private Banking and Banca Mediolanum.39%15 listed of 22
GymsNamed most: Virgin Active, McFIT and GetFIT.100%12 listed of 31
Hair salonsNamed most: Aldo Coppola, Toni&Guy and Jean Louis David.53%14 listed of 31
HotelsNamed most: Room Mate Giulia, Hotel Viu Milan and The Yard Milano.36%23 listed of 32
Insurance brokersNamed most: Aon, Assiteca and Marsh.72%18 listed of 29
Interior designersNamed most: Dimorestudio, Studiopepe and Vudafieri-Saverino Partners.92%17 listed of 25
LawyersNamed most: BonelliErede, LCA Studio Legale and Studio Legale Annamaria Bernardini de Pace.19%20 listed of 49
LocksmithsNamed most: Fabbro Milano Pronto Intervento, Fabbro Milano 24h and Fabbro Milano 24 Ore.36%11 listed of 24
Moving companiesNamed most: Traslochi La Lombarda, Brollo Traslochi and Traslochi La Madonnina.19%22 listed of 72
OrthodontistsNamed most: DentalPro, Santagostino and Humanitas Dental Center.28%12 listed of 58
PhysiotherapistsNamed most: Santagostino, Isokinetic Milano and Humanitas Medical Care.61%11 listed of 29
Plastic surgeonsNamed most: Dott. Marco Klinger, Dott. Matteo Tretti Clementoni and Ospedale San Raffaele.25%23 listed of 44
PlumbersNamed most: Pronto Intervento Idraulico Milano, Idraulico Milano 24h and Termoidraulica Milano.50%9 listed of 24
PsychologistsNamed most: Centro Medico Santagostino, Unobravo and Istituto di Psicologia e Psicoterapia.64%8 listed of 22
Real estate agenciesNamed most: Gabetti, Tecnocasa and Engel & Völkers.100%12 listed of 19
RestaurantsNamed most: Il Luogo di Aimo e Nadia, Seta and Ratanà.64%22 listed of 34
RoofersNamed most: EdiliziAcrobatica, Tetti e Coperture Milano and Edil Tetti Milano.44%11 listed of 27
SEO agenciesNamed most: AvantGrade, Search On Media Group and Studio Samo.39%17 listed of 37
VeterinariansNamed most: Clinica Veterinaria Gran Sasso, Clinica Veterinaria San Siro and Ospedale Veterinario San Francesco.72%13 listed of 32
Web design agenciesNamed most: Websolute, Bitmama Reply and Caffeina.44%19 listed of 62
Wedding photographersNamed most: Morlotti Studio, Rossini Photography and Photo27.33%19 listed of 40
AI Source Map

The sites the assistants read

Before they answer with web search on, the assistants read other sites. The AI Source Map lists the ones they read most in Italy, overall and for each category.

Not on this list? See what ChatGPT says about your business

Milan: see whether the assistants name you, or someone else.

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Edition November 2026 · published by Guglielmo Paesano, founder of AIGROW · data under CC BY 4.0