AI Visibility Index · November 2026

What AI assistants recommend in Rome

Who ChatGPT, Claude and Gemini name when a buyer in Rome, Italy, asks them for a business, in 31 categories. The questions were asked in Italian, three times each.

How the AIGROW Score is measured

By kind of business

The figure on the right is the share of answers that named the leader. Open a category for the full ranking with its uncertainty.

AccountantsNamed most: Deloitte, Pirola Pennuto Zei & Associati and PwC.39%13 listed of 46
ArchitectsNamed most: Labics, Studio Fuksas and Nemesi Architects.58%16 listed of 24
BarbersNamed most: Machete Barber Shop, Bullfrog and Antica Barbieria Colla.61%13 listed of 41
Car repair shopsNamed most: Midas, Norauto and Bosch Car Service.44%11 listed of 32
Cleaning servicesNamed most: Helpling, Batmaid and EasyFeel.53%17 listed of 27
DentistsNamed most: DentalPro, Studio Dentistico D'Amelio and Vitaldent.56%15 listed of 51
DermatologistsNamed most: IDI - Istituto Dermopatico dell'Immacolata, Policlinico Universitario Agostino Gemelli and Istituto Dermatologico San Gallicano.75%8 listed of 16
Digital marketing agenciesNamed most: Digital Angels, SEOZoom and Webidoo.39%25 listed of 58
Driving schoolsNamed most: Autoscuola Prati, Autoscuola Roma Centro and Autoscuola Nomentana.53%15 listed of 32
ElectriciansNamed most: Enel X, Pronto Intervento Elettricista Roma and Elettricista Roma Pronto Intervento.25%16 listed of 28
Financial advisorsNamed most: FinecoBank, Azimut and Banca Mediolanum.47%12 listed of 18
GymsNamed most: Virgin Active, McFIT and GetFIT.100%16 listed of 33
Hair salonsNamed most: TONI&GUY, Aldo Coppola and Jean Louis David.50%14 listed of 32
HotelsNamed most: Hotel de Russie, Hotel Eden and Hotel Artemide.39%29 listed of 48
Insurance brokersNamed most: Aon, Assiteca and Marsh.64%15 listed of 36
Interior designersNamed most: Studio Strato, Carola Vannini Architecture and Labics.28%22 listed of 47
LawyersNamed most: BonelliErede, Gianni & Origoni and Chiomenti.28%15 listed of 35
LocksmithsNamed most: Fabbro Roma 24 Ore di Alessandro Rossi, Fabbro Roma Pronto Intervento and Pronto Intervento Fabbro Roma.33%11 listed of 19
Moving companiesNamed most: Traslochi Low Cost Roma, Grillo Traslochi and Traslochi Roma - Ditta Torello.28%20 listed of 62
OrthodontistsNamed most: Studio Dentistico D'Amelio, DentalPro and Fondazione Policlinico Universitario Agostino Gemelli IRCCS.33%15 listed of 44
PhysiotherapistsNamed most: Villa Stuart, Isokinetic Roma and Studio Fisioterapico Roma.64%16 listed of 32
Plastic surgeonsNamed most: Clinica Parioli, Villa Stuart and Dott. Valerio Badiali.28%23 listed of 44
PlumbersNamed most: Idraulico Roma - Pronto Intervento 24h (di Marco D'Amico), Idraulico Roma 24h and Termoidraulica Roma.36%8 listed of 13
PsychologistsNamed most: Centro Clinico De Sanctis, Istituto A.T. Beck and Unobravo.36%12 listed of 23
Real estate agenciesNamed most: Tecnocasa, Gabetti and RE/MAX.100%10 listed of 16
RestaurantsNamed most: La Pergola, Armando al Pantheon and Roscioli Salumeria con Cucina.58%22 listed of 38
RoofersNamed most: Coperture Tetti Roma, Coperture Roma and Edilizia Acrobatica.36%10 listed of 18
SEO agenciesNamed most: SEO Roma, Studio Samo and AvantGrade.44%15 listed of 38
VeterinariansNamed most: Clinica Veterinaria Roma Sud, Ospedale Veterinario Gregorio VII and Clinica Veterinaria Flaminia.56%19 listed of 28
Web design agenciesNamed most: Web Agency Roma, Caffeina and Gigasweb.22%24 listed of 54
Wedding photographersNamed most: Andrea Matone, Andrea Corsi and Rossini Photography.36%17 listed of 43
AI Source Map

The sites the assistants read

Before they answer with web search on, the assistants read other sites. The AI Source Map lists the ones they read most in Italy, overall and for each category.

Not on this list? See what ChatGPT says about your business

Rome: see whether the assistants name you, or someone else.

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Edition November 2026 · published by Guglielmo Paesano, founder of AIGROW · data under CC BY 4.0