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AI Visibility Index · September 2026

Hotels in Milan that AI assistants recommend

We asked ChatGPT, Claude and Gemini the four questions a buyer asks when looking for hotels in Milan, three times each, in Italian, and counted who they named. These are the businesses named in two or more of the 36 answers.

Check whether AI names youSee the ranking

Names are printed as the assistants wrote them. We have not checked that any of them is good, open, or real.

Hotels · Milan
53%of answers named Room Mate Giulia
Answers
36
Businesses named
41
Named only once
12
Named by 2+ assistants
23 of 29
Named again on a rerun
62%

Edition September 2026. Download the data

Asked for hotels in Milan, ChatGPT, Claude and Gemini most often named Room Mate Giulia (53% of answers), Park Hyatt (36%) and Hotel VIU Milan (31%). Across 36 answers they named 41 different businesses, 12 of them only once. Each of four buyer questions was asked three times, in Italian, in September 2026.

The ranking

The AI Recommendation Rate is the fraction of the 36 answers that named a business. The range under it is a 95% confidence interval: where two ranges overlap, the gap between those businesses could be chance.

Hotels in Milan named by AI assistants, September 2026
#BusinessAI Recommendation RateChatGPTClaudeGeminiQuestionsAvg. position
1Room Mate GiuliaIs this your business?53%95%: 37 to 68%42%75%42%3 of 43
2Park HyattAlso written Park Hyatt Milano, Park Hyatt MilanIs this your business?36%95%: 23 to 52%0%33%75%3 of 41.9
3Hotel VIU MilanAlso written Hotel Viu MilanIs this your business?31%95%: 18 to 47%8%17%67%3 of 42.5
4Armani Hotel MilanoIs this your business?31%95%: 18 to 47%0%42%50%2 of 43.5
5Bulgari Hotel MilanoIs this your business?28%95%: 16 to 44%25%58%0%3 of 41.9
6Portrait MilanoIs this your business?28%95%: 16 to 44%33%50%0%2 of 42.8
7NH CollectionAlso written NH Collection Milano CityLife, NH Collection Milano President, NH Milano CityLifeIs this your business?25%95%: 14 to 41%8%42%25%2 of 43.3
8Mandarin Oriental MilanAlso written Mandarin Oriental, MilanIs this your business?22%95%: 12 to 38%8%33%25%2 of 42.6
9Four Seasons Hotel MilanoIs this your business?22%95%: 12 to 38%17%25%25%1 of 42.9
10Hotel Principe di SavoiaIs this your business?22%95%: 12 to 38%17%8%42%2 of 43
11The Yard MilanoIs this your business?19%95%: 10 to 35%8%25%25%1 of 44
12Senato Hotel MilanoIs this your business?17%95%: 8 to 32%25%0%25%1 of 41.8
13Magna Pars l'Hotel à ParfumIs this your business?17%95%: 8 to 32%8%0%42%2 of 44.3
14Hotel Spadari al DuomoIs this your business?14%95%: 6 to 29%25%0%17%1 of 43
15Hyatt Centric Milan CentraleIs this your business?14%95%: 6 to 29%25%0%17%1 of 43
16StarhotelsAlso written Starhotels Business Palace, Starhotels E.c.ho.Is this your business?14%95%: 6 to 29%8%8%25%1 of 44.2
17Maison BorellaIs this your business?11%95%: 4 to 25%0%33%0%2 of 44.3
18UNAHOTELSAlso written UNAHOTELS Century Milano, UNA Hotel Century, UNA Hotel MalpensaIs this your business?11%95%: 4 to 25%8%25%0%1 of 45
19STRAF HotelAlso written Straf Hotel, STRAF Hotel & BarIs this your business?11%95%: 4 to 25%0%25%8%2 of 46
20NYX HotelAlso written NYX Hotel Milan by Leonardo Hotels, NYX Hotel MilanIs this your business?8%95%: 3 to 22%8%0%17%2 of 45.7
21Melià MilanoIs this your business?6%95%: 2 to 18%0%17%0%1 of 42
22Casa BaglioniAlso written Casa Baglioni MilanIs this your business?6%95%: 2 to 18%8%8%0%1 of 43
23Château MonfortIs this your business?6%95%: 2 to 18%8%8%0%1 of 43.5
24Enterprise HotelIs this your business?6%95%: 2 to 18%8%8%0%1 of 44.5
25Hotel BernaIs this your business?6%95%: 2 to 18%0%17%0%1 of 44.5
26Sheraton Diana MajesticIs this your business?6%95%: 2 to 18%0%17%0%1 of 44.5
27Palazzo Parigi Hotel & Grand SpaIs this your business?6%95%: 2 to 18%0%0%17%2 of 45.5
28Ostello Bello GrandeIs this your business?6%95%: 2 to 18%0%17%0%1 of 46
29Excelsior Hotel GalliaIs this your business?6%95%: 2 to 18%0%8%8%1 of 46.5

Each assistant column is the share of that assistant's own answers. Questions counts how many of the four produced the name at least once; position is where it came in the answer's list, 1 being first. 12 more names came up in a single answer and are counted above but not listed.

Is this your business?

See what the assistants say about your business today. The free checker asks ChatGPT, Claude, Gemini and Grok two of the Index questions for this category, with the category and the place already filled in, and shows every answer word for word. About 30 seconds, no sign-up.

Check your businessNamed above? Add the badgeWhat the audit does

What each assistant said

The same questions, the same number of times, and often different names. Each column is one assistant's top five from the ranking above, with the share of its own answers that named them.

#ChatGPTClaudeGemini
1Room Mate Giulia42%Room Mate Giulia75%Park Hyatt75%
2Portrait Milano33%Bulgari Hotel Milano58%Hotel VIU Milan67%
3Bulgari Hotel Milano25%Portrait Milano50%Armani Hotel Milano50%
4Senato Hotel Milano25%Armani Hotel Milano42%Room Mate Giulia42%
5Hotel Spadari al Duomo25%NH Collection42%Hotel Principe di Savoia42%

Named here? Put it on your site

Every business in the ranking was named in two or more answers. The badge says that and nothing more: no position, because the ranges above do not support one. It links back to this page, so anyone can check.

Correct or remove a listing
Named by AI assistants: Hotels in Milan, AIGROW AI Visibility Index, September 2026
<a href="https://aigrow.gg/index/hotels/milan"><img src="https://aigrow.gg/badges/index/2026-09/hotels/milan.svg" width="312" height="100" alt="Named by AI assistants: Hotels in Milan, AIGROW AI Visibility Index, September 2026"></a>

The questions

Asked word for word, three times each, to every assistant, in Italian. The English under each is our translation. The prompt is the one the free scan uses. No web search, no location and no chat history, so every answer starts from the same place.

  1. 1Qual è il miglior hotel a Milano?What is the best hotel in Milan?
  2. 2Passo un weekend a Milano. Quale hotel mi consiglieresti?I'm visiting Milan for a weekend. Which hotel would you recommend?
  3. 3Quale hotel boutique a Milano mi consiglieresti?Which boutique hotel in Milan would you recommend?
  4. 4Quale hotel a Milano è adatto per un viaggio di lavoro?Which hotel in Milan is good for a business trip?

How to read this page

The full method
What it measures
Which names these models produce when asked cold, from what they learned in training. It is not a review, a rating or our recommendation, and a business missing here may simply be one the models were never shown.
Why the ranges matter
36 answers is a sample. Asked again next month, most shares will move by a few points; the ranges say how far they could move by chance alone.
One business, several spellings
Branches, legal suffixes and spellings of one business are merged, and the other spellings are printed under its name. Names that might be two businesses are kept apart.
A name is wrong
If a business here is closed, misnamed or yours and you want it removed, tell us. We correct or remove it when the page is next published.

Where the assistants look

The sites read most often, with web search on, before the assistants answer about this category in Italy. From the AI Source Map: 8 answers.

See every site for this category
reddit.com
Read in 88% of the answers
michelin.com
Read in 63% of the answers
wikipedia.org
Read in 63% of the answers

Elsewhere in the Index

Hotels elsewhere
BolognaFlorenceNaplesRomeTurinVerona
Also in Milan
DentistsLawyersAccountantsPlumbersGymsReal estate agencies

Is your business on this list?

The free scan asks the same assistants the questions your customers ask, scores whether they name you, and lists who they name instead.

Run the free AI scanRead the method

Edition September 2026 · published by Guglielmo Paesano, founder of AIGROW · data under CC BY 4.0