AI Visibility Index · November 2026
What AI assistants recommend in Spain
Who ChatGPT, Claude and Gemini name when a buyer in Spain asks them for a business, in 49 categories. The questions were asked in Spanish, three times each.
By kind of business
The figure on the right is the share of answers that named the leader. Open a category for the full ranking with its uncertainty.
Software
Accounting softwareNamed most: Holded, Quipu and Sage.100%12 listed of 18
AI chatbotsNamed most: Microsoft, OpenAI and Anthropic.100%8 listed of 11
AI writing toolsNamed most: Jasper, OpenAI and Copy.ai.81%10 listed of 16
Appointment booking softwareNamed most: Booksy, Doctoralia and Treatwell.61%19 listed of 36
Business intelligence softwareNamed most: Microsoft Power BI, Looker Studio and Zoho Analytics.100%5 listed of 7
Business phone systemsNamed most: Ringover, Aircall and NFON.81%17 listed of 30
Cloud storage servicesNamed most: Google, Microsoft and Dropbox.100%7 listed of 9
CRM softwareNamed most: HubSpot, Pipedrive and Zoho CRM.100%12 listed of 16
Document management softwareNamed most: DocuWare, M-Files and Microsoft SharePoint.75%24 listed of 39
E-commerce platformsNamed most: WooCommerce, PrestaShop and Shopify.100%6 listed of 7
E-signature softwareNamed most: Signaturit, DocuSign and Adobe Acrobat Sign.97%14 listed of 17
Email marketing softwareNamed most: Brevo, Mailchimp and MailerLite.97%9 listed of 9
Employee scheduling softwareNamed most: Factorial, Sesame HR and Deputy.94%15 listed of 19
ERP softwareNamed most: Holded, Odoo and Sage 50.94%16 listed of 26
Expense management softwareNamed most: Captio, Holded and Pleo.81%17 listed of 23
Field service management softwareNamed most: STEL Order, Synchroteam and Holded.58%23 listed of 45
Help desk softwareNamed most: Freshworks, Zendesk and Zoho.97%11 listed of 13
HR softwareNamed most: Factorial, Sesame HR and Bizneo HR.100%8 listed of 12
Inventory management softwareNamed most: Holded, Odoo and Zoho Inventory.89%17 listed of 29
Invoicing softwareNamed most: Holded, FacturaDirecta and Quipu.92%12 listed of 16
Live chat softwareNamed most: Tidio, Crisp and Tawk.to.97%11 listed of 12
Marketing automation softwareNamed most: ActiveCampaign, Brevo and Mailchimp.86%11 listed of 12
Online course platformsNamed most: Teachable, Hotmart and Udemy.58%18 listed of 27
Password managersNamed most: 1Password, Bitwarden and Keeper Security.100%6 listed of 6
Payment processorsNamed most: Stripe, Redsys and PayPal.100%11 listed of 14
Payroll softwareNamed most: Factorial, a3innuva and Sage.100%10 listed of 15
Project management softwareNamed most: Asana, Trello and Monday.com.100%12 listed of 14
Property management softwareNamed most: Rentger, Homming and Alquiler Seguro.97%15 listed of 41
Restaurant POS systemsNamed most: Revo Systems, Glop and Ágora Software.92%12 listed of 31
Retail POS systemsNamed most: Square, SumUp and Loyverse.89%15 listed of 23
Review management softwareNamed most: Birdeye, Podium and Trustpilot.72%17 listed of 38
SEO toolsNamed most: Semrush, Google and Ubersuggest.75%10 listed of 11
Social media management toolsNamed most: Metricool, Buffer and Hootsuite.100%8 listed of 11
Survey toolsNamed most: Google Forms, Typeform and SurveyMonkey.100%11 listed of 12
Team chat appsNamed most: Slack, Microsoft Teams and Google Chat.100%8 listed of 11
Time tracking softwareNamed most: Factorial, Sesame HR and Woffu.81%13 listed of 19
Video conferencing toolsNamed most: Google Meet, Zoom and Microsoft Teams.100%6 listed of 7
Web hosting providersNamed most: Raiola Networks, Webempresa and SiteGround.100%11 listed of 15
Webinar softwareNamed most: Zoom, Livestorm and Demio.100%10 listed of 13
Website buildersNamed most: Wix, Squarespace and Shopify.100%14 listed of 21
Consumer brands
BanksNamed most: BBVA, Openbank and N26.89%11 listed of 13
Car brandsNamed most: Kia, Hyundai and Toyota.89%15 listed of 15
Car insurance companiesNamed most: Mapfre, Línea Directa and Mutua Madrileña.100%11 listed of 14
Electronics retailersNamed most: PcComponentes, MediaMarkt and El Corte Inglés.100%8 listed of 8
Energy suppliersNamed most: Octopus Energy, Iberdrola and Holaluz.58%13 listed of 16
Home internet providersNamed most: Digi, Movistar and Orange.86%11 listed of 11
Mobile carriersNamed most: DIGI, O2 and Movistar.75%9 listed of 9
Online brokersNamed most: DEGIRO, MyInvestor and Interactive Brokers.83%10 listed of 12
SupermarketsNamed most: Mercadona, Carrefour and Lidl.92%11 listed of 12
Featured rankings
AI Source Map
The sites the assistants read
Before they answer with web search on, the assistants read other sites. The AI Source Map lists the ones they read most in Spain, overall and for each category.
Related research
The brands AI recommends in Spain
Which brands do ChatGPT, Gemini and Claude name in Spain? Nine categories, first names and mention counts, from the October 2026 AIGROW Index.
Not on this list? See what ChatGPT says about your business
Spain: see whether the assistants name you, or someone else.
Free, no account, no card. About a minute.
Edition November 2026 · published by Guglielmo Paesano, founder of AIGROW · data under CC BY 4.0