Payroll software in Spain that AI assistants recommend
We asked ChatGPT, Claude and Gemini the four questions a buyer asks when looking for payroll software in Spain, three times each, in Spanish, and counted who they named. These are the businesses named in two or more of the 36 answers.
Names are printed as the assistants wrote them. We have not checked that any of them is good, open, or real.
- Answers
- 36
- Businesses named
- 17
- Named only once
- 4
- Named by 2+ assistants
- 7 of 13
- Named again on a rerun
- 78%
Edition September 2026. Download the data
Asked for payroll software in Spain, ChatGPT, Claude and Gemini most often named Factorial (97% of answers), a3innuva (75%) and PayFit (61%). Across 36 answers they named 17 different businesses, 4 of them only once. Each of four buyer questions was asked three times, in Spanish, in September 2026.
The ranking
Share is the fraction of the 36 answers that named a business. The range under it is a 95% confidence interval: where two ranges overlap, the gap between those businesses could be chance.
| # | Business | Share | ChatGPT | Claude | Gemini | Questions | Avg. position |
|---|---|---|---|---|---|---|---|
| 1 | FactorialAlso written Factorial HRIs this your business? Add the badge | 95%: 86 to 100% | 92% | 100% | 100% | 4 of 4 | 1.5 |
| 2 | a3innuvaAlso written A3innuva Nómina, a3innuva Nómina, A3innuva, A3 Innuva Nómina, A3InnuvaIs this your business? Add the badge | 95%: 59 to 86% | 67% | 92% | 67% | 4 of 4 | 3.1 |
| 3 | PayFitAlso written PayfitIs this your business? Add the badge | 95%: 45 to 75% | 75% | 8% | 100% | 4 of 4 | 2 |
| 4 | SageAlso written Sage 50, Sage Nómina, Sage 200 | 95%: 30 to 60% | 17% | 42% | 75% | 3 of 4 | 3 |
| 5 | Holded | 95%: 23 to 52% | 0% | 67% | 42% | 3 of 4 | 4.8 |
| 6 | Sesame HR | 95%: 10 to 35% | 8% | 25% | 25% | 1 of 4 | 2.6 |
| 7 | Nominaplus | 95%: 10 to 35% | 0% | 58% | 0% | 4 of 4 | 3.1 |
| 8 | Personio | 95%: 10 to 35% | 25% | 25% | 8% | 1 of 4 | 3.3 |
| 9 | CegidAlso written Cegid Nómina, Cegid Nominaplus, Cegid Nomineo | 95%: 8 to 32% | 0% | 50% | 0% | 4 of 4 | 5 |
| 10 | Payflow | 95%: 6 to 29% | 0% | 42% | 0% | 3 of 4 | 3 |
| 11 | Bizneo HR | 95%: 3 to 22% | 0% | 0% | 25% | 1 of 4 | 4.7 |
| 12 | Wolters Kluwer | 95%: 2 to 18% | 17% | 0% | 0% | 1 of 4 | 3 |
| 13 | Kenjo | 95%: 2 to 18% | 0% | 0% | 17% | 1 of 4 | 4.5 |
Each assistant column is the share of that assistant's own answers. Questions counts how many of the four produced the name at least once; position is where it came in the answer's list, 1 being first. 4 more names came up in a single answer and are counted above but not listed.
What each assistant said
The same questions, the same number of times, and often different names. Each column is one assistant's top five from the ranking above, with the share of its own answers that named them.
| # | ChatGPT | Claude | Gemini |
|---|---|---|---|
| 1 | Factorial92% | Factorial100% | Factorial100% |
| 2 | PayFit75% | a3innuva92% | PayFit100% |
| 3 | a3innuva67% | Holded67% | Sage75% |
| 4 | Personio25% | Nominaplus58% | a3innuva67% |
| 5 | Sage17% | Cegid50% | Holded42% |
Named here? Put it on your site
Every business in the ranking was named in two or more answers. The badge says that and nothing more: no position, because the ranges above do not support one. It links back to this page, so anyone can check.
<a href="https://aigrow.gg/index/payroll-software/spain"><img src="https://aigrow.gg/badges/index/2026-09/payroll-software/spain.svg" width="312" height="100" alt="Named by AI assistants: Payroll software in Spain, AIGROW AI Visibility Index, September 2026"></a>The questions
Asked word for word, three times each, to every assistant, in Spanish. The English under each is our translation. The prompt is the one the free scan uses. No web search, no location and no chat history, so every answer starts from the same place.
- 1¿Cuál es el mejor software de nóminas para una pequeña empresa en España?What is the best payroll software for a small business in Spain?
- 2Voy a contratar a mis primeros empleados en España. ¿Qué software de nóminas debería usar?I'm hiring my first employees in Spain. Which payroll software should I use?
- 3¿Qué software de nóminas y recursos humanos recomendarías para una empresa de 20 personas en España?Which payroll and HR software would you recommend to a company of 20 people in Spain?
- 4¿Qué servicio de nóminas es más fácil de usar para una pequeña empresa en España?Which payroll service is easiest for a small business in Spain?
How to read this page
- What it measures
- Which names these models produce when asked cold, from what they learned in training. It is not a review, a rating or our recommendation, and a business missing here may simply be one the models were never shown.
- Why the ranges matter
- 36 answers is a sample. Asked again next month, most shares will move by a few points; the ranges say how far they could move by chance alone.
- One business, several spellings
- Branches, legal suffixes and spellings of one business are merged, and the other spellings are printed under its name. Names that might be two businesses are kept apart.
- A name is wrong
- If a business here is closed, misnamed or yours and you want it removed, tell us. We correct or remove it when the page is next published.
Elsewhere in the Index
Is your business on this list?
The free scan asks the same assistants the questions your customers ask, scores whether they name you, and lists who they name instead.
Edition September 2026 · data under CC BY 4.0