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AI Visibility Index · September 2026

Lawyers in Zurich that AI assistants recommend

We asked ChatGPT, Claude and Gemini the four questions a buyer asks when looking for lawyers in Zurich, three times each, in German, and counted who they named. These are the businesses named in two or more of the 36 answers.

Check whether AI names youSee the ranking

Names are printed as the assistants wrote them. We have not checked that any of them is good, open, or real.

Lawyers · Zurich
67%of answers named Walder Wyss
Answers
36
Businesses named
36
Named only once
20
Named by 2+ assistants
10 of 16
Named again on a rerun
57%

Edition September 2026. Download the data

Asked for lawyers in Zurich, ChatGPT, Claude and Gemini most often named Walder Wyss (67% of answers), Bär & Karrer (56%) and Homburger (50%). Across 36 answers they named 36 different businesses, 20 of them only once. Each of four buyer questions was asked three times, in German, in September 2026.

The ranking

The AI Recommendation Rate is the fraction of the 36 answers that named a business. The range under it is a 95% confidence interval: where two ranges overlap, the gap between those businesses could be chance.

Lawyers in Zurich named by AI assistants, September 2026
#BusinessAI Recommendation RateChatGPTClaudeGeminiQuestionsAvg. position
1Walder WyssAlso written Walder Wyss AG, Walder Wyss AG Zürich, Walder Wyss AG, Zürich, Walder Wyss Ltd.Is this your business?67%95%: 50 to 80%75%67%58%4 of 43.5
2Bär & KarrerAlso written Bär & Karrer AG, Bär & Karrer AG, ZürichIs this your business?56%95%: 40 to 71%42%25%100%4 of 42.5
3HomburgerAlso written Homburger AGIs this your business?50%95%: 35 to 66%33%25%92%4 of 42.4
4Kellerhals CarrardAlso written Kellerhals Carrard Zürich, Kellerhals Carrard Zürich KlGIs this your business?42%95%: 27 to 58%42%25%58%4 of 43.6
5Niederer Kraft FreyAlso written Niederer Kraft Frey AG, Niederer Kraft Frey AG, ZürichIs this your business?33%95%: 20 to 50%50%17%33%4 of 43.3
6Lenz & StaehelinIs this your business?28%95%: 16 to 44%0%50%33%3 of 42.6
7VISCHERAlso written VISCHER AG, Vischer AGIs this your business?28%95%: 16 to 44%8%33%42%3 of 43.3
8Schellenberg WittmerAlso written Schellenberg Wittmer AG, Schellenberg Wittmer Ltd, Schellenberg Wittmer Ltd.Is this your business?19%95%: 10 to 35%0%58%0%3 of 43.4
9Wenger VieliAlso written Wenger Vieli AGIs this your business?17%95%: 8 to 32%0%17%33%4 of 42
10Lenz & Caemmerer AGIs this your business?11%95%: 4 to 25%33%0%0%2 of 42.5
11MLL LegalAlso written Meyerlustenberger Lachenal Ltd., Meyerlustenberger Lachenal, Meyerlustenberger Lachenal ZürichIs this your business?11%95%: 4 to 25%17%17%0%1 of 42.5
12Kanzlei am SeeIs this your business?8%95%: 3 to 22%0%0%25%1 of 41
13schadenanwaelte AGIs this your business?8%95%: 3 to 22%0%25%0%1 of 41
14Advokatur am ParadeplatzIs this your business?8%95%: 3 to 22%0%0%25%1 of 44.3
15Küng & Vögeli RechtsanwälteIs this your business?6%95%: 2 to 18%0%17%0%1 of 42
16MME Legal | Tax | ComplianceAlso written Kanzlei MME Legal | Tax | ComplianceIs this your business?6%95%: 2 to 18%8%8%0%2 of 43

Each assistant column is the share of that assistant's own answers. Questions counts how many of the four produced the name at least once; position is where it came in the answer's list, 1 being first. 20 more names came up in a single answer and are counted above but not listed.

Is this your business?

See what the assistants say about your business today. The free checker asks ChatGPT, Claude, Gemini and Grok two of the Index questions for this category, with the category and the place already filled in, and shows every answer word for word. About 30 seconds, no sign-up.

Check your businessNamed above? Add the badgeWhat the audit does

What each assistant said

The same questions, the same number of times, and often different names. Each column is one assistant's top five from the ranking above, with the share of its own answers that named them.

#ChatGPTClaudeGemini
1Walder Wyss75%Walder Wyss67%Bär & Karrer100%
2Niederer Kraft Frey50%Schellenberg Wittmer58%Homburger92%
3Bär & Karrer42%Lenz & Staehelin50%Walder Wyss58%
4Kellerhals Carrard42%VISCHER33%Kellerhals Carrard58%
5Homburger33%Bär & Karrer25%VISCHER42%

Named here? Put it on your site

Every business in the ranking was named in two or more answers. The badge says that and nothing more: no position, because the ranges above do not support one. It links back to this page, so anyone can check.

Correct or remove a listing
Named by AI assistants: Lawyers in Zurich, AIGROW AI Visibility Index, September 2026
<a href="https://aigrow.gg/index/lawyers/zurich"><img src="https://aigrow.gg/badges/index/2026-09/lawyers/zurich.svg" width="312" height="100" alt="Named by AI assistants: Lawyers in Zurich, AIGROW AI Visibility Index, September 2026"></a>

The questions

Asked word for word, three times each, to every assistant, in German. The English under each is our translation. The prompt is the one the free scan uses. No web search, no location and no chat history, so every answer starts from the same place.

  1. 1Wer ist der beste Anwalt in Zürich?Who is the best lawyer in Zurich?
  2. 2Ich lasse mich in Zürich scheiden. Welchen Anwalt für Familienrecht empfiehlst du?I'm getting divorced in Zurich. Which family lawyer would you recommend?
  3. 3Ich wurde bei einem Verkehrsunfall in Zürich verletzt. An welchen Anwalt sollte ich mich wegen Schadenersatz wenden?I was injured in a car accident in Zurich. Which personal injury lawyer should I call?
  4. 4Welche Kanzlei in Zürich würdest du einem kleinen Unternehmen empfehlen?Which law firm in Zurich would you recommend for a small business?

How to read this page

The full method
What it measures
Which names these models produce when asked cold, from what they learned in training. It is not a review, a rating or our recommendation, and a business missing here may simply be one the models were never shown.
Why the ranges matter
36 answers is a sample. Asked again next month, most shares will move by a few points; the ranges say how far they could move by chance alone.
One business, several spellings
Branches, legal suffixes and spellings of one business are merged, and the other spellings are printed under its name. Names that might be two businesses are kept apart.
A name is wrong
If a business here is closed, misnamed or yours and you want it removed, tell us. We correct or remove it when the page is next published.

Where the assistants look

The sites read most often, with web search on, before the assistants answer about this category in Switzerland. From the AI Source Map: 7 answers.

See every site for this category
wikipedia.org
Read in 86% of the answers
chambers.com
Read in 71% of the answers
reddit.com
Read in 71% of the answers

Elsewhere in the Index

Lawyers elsewhere
BaselBernGenevaLausanneLuganoBerlin
Also in Zurich
DentistsAccountantsPlumbersGymsReal estate agenciesRestaurants

Is your business on this list?

The free scan asks the same assistants the questions your customers ask, scores whether they name you, and lists who they name instead.

Run the free AI scanRead the method

Edition September 2026 · published by Guglielmo Paesano, founder of AIGROW · data under CC BY 4.0